Stephen F. Austin State University
Program Director - Athletics (Marketing and Revenue Generation)
🇺🇸 Nacogdoches, TX
🕑 Full-Time
💰 TBD
💻 Marketing
🗓️ June 27th, 2025
Edtech.com's Summary
Stephen F. Austin State University is hiring a Program Director - Athletics (Marketing and Revenue Generation). The role involves assisting with the creation and implementation of marketing plans for athletic teams and assembling revenue enhancement opportunities. The position requires collaboration with the external affairs team and ensuring sponsorship activations, reporting to the Senior Associate Athletic Director for External Affairs.
Highlights
- Develop and implement marketing and promotion plans to increase attendance and revenue for ticketed sports.
- Collaborate with the external affairs team to execute marketing strategies.
- Assist in ticket sales including single game, season tickets, and group sales.
- Design and implement marketing collateral in coordination with strategic communications to maintain brand consistency.
- Serve as liaison to the College of Business sales class, integrating students into marketing efforts.
- Coordinate with external partners like Learfield/Lumberjack Sports Properties to fulfill sponsorship activation requirements.
- Must possess knowledge of NCAA and conference regulations and marketing principles in intercollegiate athletics.
- Proficiency with spreadsheet, database, and word processing software is required.
- Bachelor’s degree in marketing, public relations, sports management/marketing, or related field required plus two years of relevant intercollegiate athletics marketing experience.
- Salary is commensurate with experience and subject to a criminal background check; position eligible for Texas Teacher Retirement System.
Program Director - Athletics (Marketing and Revenue Generation) Full Description
Program Director - Athletics (Marketing and Revenue Generation)
Job Title | Program Director - Athletics (Marketing and Revenue Generation)
Full Time/Part Time | Full Time
FLSA | Exempt
General Job Description
This is a professional position responsible for assisting with creation and implementation of various marketing plans associated with athletic teams. Responsible for assembling and executing revenue enhancement opportunities for the department. Works under general supervision, with moderate latitude for the use of initiative and independent judgment. Reports to the Senior Associate Athletic Director for External Affairs.
Essential Job Functions
1. Assists with creation of detailed marketing/promotion plans for all ticketed sports with an aggressive focus on improving attendance and revenue as well as creating a memorable game day experience for fans.
2. Works with the external affairs team to implement marketing plans.
3. Assists with ticket sales and ticketing products to include single game, season tickets, and group sales.
4. Contributes to design concepts and implements marketing collateral, working with the strategic communications unit on the overall brand for the department.
5. Serves as the liaison to the College of Business’ sales class and oversees the incorporation of the students into marketing efforts.
6. Works jointly with designated members of the external affairs team and Learfield/Lumberjack Sports Properties contact to ensure all sponsorship activation elements are fulfilled accordingly.
Non-Essential Job Functions
1. Adheres to all applicable National Collegiate Athletic Association (NCAA), conference, and university rules and regulations.
2. Attends university, conference, NCAA, and other organizational meetings as assigned.
3. Participates on university committees and task forces as assigned.
4. Performs other related duties as assigned.
Required Knowledge, Skills, and Abilities
The individual must possess the following knowledge, skills and abilities or be able to explain and demonstrate that the individual can perform the essential functions of the job, with or without reasonable accommodation.
1. Knowledge of, or ability to learn, university policies and procedures.
2. Knowledge of, or ability to learn, policies, procedures, and guidelines established by the conference and the NCAA.
3. Knowledge of marketing principles and strategies typically used in intercollegiate athletics.
4. Skill in using computer applications including spreadsheet, database, and word processing software.
5. Organizational skills in managing projects simultaneously while maintaining a satisfactory work product.
6. Ability to communicate effectively in both oral and written form.
7. Ability to set priorities and complete assignments on time.
8. Ability to maintain effective interpersonal relationships.
9. Ability to maintain currency of knowledge and skills related to area of responsibility.
10. Ability to work evenings, nights, and weekends as necessary.
Physical Demands
Required Education | Bachelor’s degree in marketing, public relations, sports management/marketing, or a related field is required.
Required Experience and Training | Two years of related experience is required. Experience in marketing at the intercollegiate athletics level is required. Additional education may substitute for experience on a basis set forth by the Department of Human Resources.
Preferred Qualifications |
Special Conditions for Eligibility | This is a security-sensitive position subject to criminal record check.
This is an IT-sensitive position subject to the Computer and Network Security policy.
Min Pay Rate |
Mid Pay Rate |
Salary Information | Commensurate with Experience, Salary Grade - 9
Specific Job Requirements/Duties for this Posting |
Is Background Check Required? | Yes
Benefit and Retirement Eligibility
This position is eligible for participation in the Teacher Retirement System of Texas (TRS) retirement plan, subject to the position being at least 20 hours per week and at least 135 days in length.
EEO Statement
Stephen F. Austin State University, an Equal Employment Opportunity and Affirmative Action Employer and Educator, is committed to excellence. All qualified applicants will receive consideration for employment without regard to sex, race, creed, color, age, national origin, religion or physical or mental disability as required by law. If, because of an impairment or disability, you need accommodation during any part of the employment process, please contact Human Resources at 936-468-2304.
Full Time/Part Time | Full Time
FLSA | Exempt
General Job Description
This is a professional position responsible for assisting with creation and implementation of various marketing plans associated with athletic teams. Responsible for assembling and executing revenue enhancement opportunities for the department. Works under general supervision, with moderate latitude for the use of initiative and independent judgment. Reports to the Senior Associate Athletic Director for External Affairs.
Essential Job Functions
1. Assists with creation of detailed marketing/promotion plans for all ticketed sports with an aggressive focus on improving attendance and revenue as well as creating a memorable game day experience for fans.
2. Works with the external affairs team to implement marketing plans.
3. Assists with ticket sales and ticketing products to include single game, season tickets, and group sales.
4. Contributes to design concepts and implements marketing collateral, working with the strategic communications unit on the overall brand for the department.
5. Serves as the liaison to the College of Business’ sales class and oversees the incorporation of the students into marketing efforts.
6. Works jointly with designated members of the external affairs team and Learfield/Lumberjack Sports Properties contact to ensure all sponsorship activation elements are fulfilled accordingly.
Non-Essential Job Functions
1. Adheres to all applicable National Collegiate Athletic Association (NCAA), conference, and university rules and regulations.
2. Attends university, conference, NCAA, and other organizational meetings as assigned.
3. Participates on university committees and task forces as assigned.
4. Performs other related duties as assigned.
Required Knowledge, Skills, and Abilities
The individual must possess the following knowledge, skills and abilities or be able to explain and demonstrate that the individual can perform the essential functions of the job, with or without reasonable accommodation.
1. Knowledge of, or ability to learn, university policies and procedures.
2. Knowledge of, or ability to learn, policies, procedures, and guidelines established by the conference and the NCAA.
3. Knowledge of marketing principles and strategies typically used in intercollegiate athletics.
4. Skill in using computer applications including spreadsheet, database, and word processing software.
5. Organizational skills in managing projects simultaneously while maintaining a satisfactory work product.
6. Ability to communicate effectively in both oral and written form.
7. Ability to set priorities and complete assignments on time.
8. Ability to maintain effective interpersonal relationships.
9. Ability to maintain currency of knowledge and skills related to area of responsibility.
10. Ability to work evenings, nights, and weekends as necessary.
Physical Demands
Required Education | Bachelor’s degree in marketing, public relations, sports management/marketing, or a related field is required.
Required Experience and Training | Two years of related experience is required. Experience in marketing at the intercollegiate athletics level is required. Additional education may substitute for experience on a basis set forth by the Department of Human Resources.
Preferred Qualifications |
Special Conditions for Eligibility | This is a security-sensitive position subject to criminal record check.
This is an IT-sensitive position subject to the Computer and Network Security policy.
Min Pay Rate |
Mid Pay Rate |
Salary Information | Commensurate with Experience, Salary Grade - 9
Specific Job Requirements/Duties for this Posting |
Is Background Check Required? | Yes
Benefit and Retirement Eligibility
This position is eligible for participation in the Teacher Retirement System of Texas (TRS) retirement plan, subject to the position being at least 20 hours per week and at least 135 days in length.
EEO Statement
Stephen F. Austin State University, an Equal Employment Opportunity and Affirmative Action Employer and Educator, is committed to excellence. All qualified applicants will receive consideration for employment without regard to sex, race, creed, color, age, national origin, religion or physical or mental disability as required by law. If, because of an impairment or disability, you need accommodation during any part of the employment process, please contact Human Resources at 936-468-2304.
Posting Detail Information
Posting Number | S2025-113
Candidates Eligible to Apply | Open to current SFA employees only
Number of Positions Available | 1
Posted Date | 06/26/2025
Review Start Date |
Close Date | 07/03/2025
Work Schedule |
Open Until Filled | No
Special Instructions to Applicants |
Posting Quick Link | https://careers.sfasu.edu/postings/13136
Candidates Eligible to Apply | Open to current SFA employees only
Number of Positions Available | 1
Posted Date | 06/26/2025
Review Start Date |
Close Date | 07/03/2025
Work Schedule |
Open Until Filled | No
Special Instructions to Applicants |
Posting Quick Link | https://careers.sfasu.edu/postings/13136
Contact Information
Contact Name | Jessica Dorsey
Contact Phone | (931)561-0000
Contact Email | jessica.dorsey@sfasu.edu
Contact Information |
Contact Phone | (931)561-0000
Contact Email | jessica.dorsey@sfasu.edu
Contact Information |
Supplemental Questions
Required fields are indicated with an asterisk (*).
- * Are you a current employee of the university?
- Yes
- No
- * Which of the following best represents your education background?
- Completed High School Diploma or GED
- Completed some college
- Completed Associates Degree
- Completed Bachelor's Degree
- Completed Master's Degree
- Completed Doctoral Degree or ABD
- * What is your academic major/minor?
(Open Ended Question) - * Which of the following best represents the number of years experience you possess relating to the job to which you are applying?
- Less than two years
- Two to three years
- Four to five years
- Six to seven years
- Eight to nine years
- Ten or more years
- * Please describe your athletics marketing and game day experience, to include running a game day show if applicable.
(Open Ended Question)
Documents Needed To Apply
Required Documents
- Resume
- Cover Letter
- List of References
Optional Documents
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