Kaplan
Program Specialist, Campus Marketing
🇺🇸 Remote - US
🕑 Full-Time
💰 $31K - $79K
💻 Marketing
🗓️ July 21st, 2025
Edtech.com's Summary
Kaplan is hiring a Program Specialist, Campus Marketing. The role involves developing and executing regional campus marketing strategies, engaging students and campus organizations to increase Kaplan's market share, driving sales, and managing lead pipelines. The specialist also supports on-campus events, builds relationships with key contacts, and leverages product expertise to promote Kaplan's test prep offerings.
Highlights
- Develop and execute regional campus marketing strategies targeting priority campuses.
- Manage part-time Student Brand Ambassadors and coordinate on-campus events and presentations.
- Engage students and campus clubs to drive sales, acquire leads, and increase Kaplan's visibility.
- Leverage expertise in Kaplan products to conduct sales consultations and lead engaging presentations.
- Establish and maintain relationships with campus advisors, administrators, and student organizations.
- Monitor and respond to competitive activity on campuses to optimize marketing efforts.
- Required qualifications include a Bachelor’s degree in Business, Marketing, Education, or related field, and 1+ year of sales, business development, or teaching/presentation experience.
- Preferred experience includes prior field marketing or business development and familiarity with the test prep industry.
- Compensation ranges from $31,200 to $78,600 annually, with eligibility for bonuses or commissions.
- Benefits include remote work flexibility, retirement contributions, tuition assistance, health benefits starting day 1, and generous paid time off.
Program Specialist, Campus Marketing Full Description
Program Specialist, Campus Marketing
Remote/Nationwide, USA
Full time
Job Title Program Specialist, Campus Marketing
Job Description
For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.
The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.
The Campus Marketing team leads campus marketing efforts, including management of part-time Student Brand Ambassadors, on campuses across North America. Program Specialists are responsible for engaging students and campus clubs and gatekeepers to increase Kaplan market share, drive sales, acquire leads, build relationships, and increase Kaplan’s visibility. Program Specialists leverage their Kaplan product expertise to support students, lead engaging campus events, and drive sales. They partner directly with students and key campus contacts to establish Kaplan as the preferred test prep provider.
Primary Responsibilities:
- Partner in the development and execution of a regional campus strategy that includes a focus on priority campuses, campus relationships, and includes relevant campus travel plans
- Source and secure different opportunities for Kaplan to be present on campus to drive leads and sales
- Travel to campus to support on-campus events and activities, including leading presentations, fairs, and more
- Become a Kaplan product expert and leverage this expertise to build and lead engaging and dynamic on-campus and virtual presentations
- Create and manage a lead nurturing pipeline, and provide ongoing and relevant Kaplan course or event recommendations to students
- Connect directly with students through sales consultations and capture student enrollments into Kaplan classes
- Work alongside Campus Marketing team partners to research and secure new campus partnerships and develop existing relationships with student organizations
- Collaborate with other Campus Marketing team members to inventory, order, and distribute campus collateral and merchandise
- Monitor competitive activity on campus and provide recommendations and solutions to improve campus marketing efforts
- Become an expert of your campuses and utilize this understanding of campus culture and audience to provide strategy recommendations and to drive leads and sales
- Where applicable, establish, develop, and maintain relationships with key on-campus advisors, administrators, and other gatekeepers to establish Kaplan as the preferred test prep provider
- Other duties as assigned
Minimum Qualifications:
- Bachelor’s Degree in Business, Marketing, Education, or related field
- 1+ year in at least one of the following: Sales experience/business development (particularly with college-aged students) and Teaching/Presentation experience
Preferred Qualifications:
- Prior field marketing/business development experience
- Test Prep Industry Experience
We offer a competitive benefits package including:
Remote work providing flexible work/life balance
Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
Competitive health benefits and new hire eligibility starts day-1 of employment
Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities
And so much more!
#LI-AP1
#LI-Remote
For full-time positions, Kaplan has two Salary Grades, this position is Salary Grade A: $31,200 to $78,600. Actual compensation for this role is determined by several factors including but not limited to job level, candidate's skills, experience, and education, among other factors determined by the business.
LocationRemote/Nationwide, USA
Additional Locations
Employee TypeEmployee
Job Functional Area Marketing
Business Unit00091 Kaplan Higher ED
At Kaplan, we recognize the importance of attracting and retaining top talent to drive our success in a competitive market. Our salary structure and compensation philosophy reflect the value we place on the experience, education, and skills that our employees bring to the organization, taking into consideration labor market trends and total rewards. All positions with Kaplan are paid at least $15 per hour or $31,200 per year for full-time positions. Additionally, certain positions are bonus or commission-eligible. And we have a comprehensive benefits package, learn more about our benefits here.
Diversity & Inclusion Statement:
Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We are an equal opportunity employer and all qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex. We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities. Learn more about our culture here.
Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records. Kaplan complies with related background check regulations, including but not limited to, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information.
Kaplan is a drug-free workplace and complies with applicable laws.
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