Edtech.com's Summary

Crimson Global Academy (CGA) is hiring a Public Relations & Growth Content Lead. This role involves crafting compelling narratives, developing and executing a content strategy that supports growth objectives, and securing earned media coverage to enhance CGA's brand presence in the online education sector.

Highlights

Write thought leadership pieces, white papers, and op-eds to attract media and prospective families.
Develop and maintain a distinctive brand voice for CGA.
Build relationships with journalists, podcasters, and influencers for earned media.
Create a content roadmap based on keyword research, search intent, and competitor analysis.
Design content journeys that guide audiences from discovery to enrollment.
Manage a content calendar aligned with enrollment cycles and school milestones.
Use GA4, Search Console, and CRM data to analyze content impact and optimize campaigns.
Perform A/B testing on headlines, formats, and calls to action to improve engagement.
Collaborate with the Paid Media team to illustrate organic content's role in reducing acquisition costs.
Require exceptional writing skills, SEO and PR knowledge, media relations experience, and analytics proficiency.

Public Relations & Growth Content Lead Full Description

Public Relations & Growth Content Lead

Join CGA as our PR & Growth Content Lead: own the narrative, build the strategy, and put the world's leading online school on the map.

Apply for this job

Crimson Global Academy (CGA) is a world-class online school delivering live, real-time learning to ambitious students around the world. With over 1000 students joining us from 65 countries, our vision is to unlock our students' limitless potential, together, for extraordinary futures.

What does this role involve?

We're looking for someone who combines exceptional storytelling with strategic, data-driven thinking. You'll be responsible for building our content ecosystem, from landing us in top-tier publications to ensuring every piece of content serves a measurable growth objective. This role sits at the intersection of PR, content strategy, and performance marketing.

What are the main responsibilities for this role?

Storytelling and PR

Write thought leadership pieces, white papers, and op-eds that resonate with prospective families and attract media interest.
Develop a distinctive brand voice that positions CGA as the definitive choice in online education.
Build relationships with journalists, podcasters, and influencers to secure meaningful earned media coverage.

Content Strategy

Build a content roadmap grounded in keyword research, search intent data, and competitor gap analysis.
Design content journeys that guide readers from discovery through to enrolment.
Manage a content calendar aligned with enrolment cycles and key school milestones.

Analytics and Attribution

Use GA4, Search Console, and CRM data to track the impact of your content and PR activity on enrolments.
A/B test headlines, formats, and CTAs, and iterate based on what the data tells you.
Work with the Paid Media team to demonstrate how organic content lowers overall acquisition costs.

You just might be the person we're looking for if you have:

Exceptional writing skills with the ability to make complex educational topics accessible and compelling.
A strong understanding of how content, SEO, and PR work together to build long-term brand authority.
Comfort with analytics tools and the ability to tie content performance back to business outcomes.
Experience securing earned media coverage in reputable publications.
The ability to manage multiple projects with minimal supervision.

How we measure success in this role:

Revenue attributed to organic and PR-sourced leads.
Growth in brand search volume and domain authority.
Reduction in blended cost per acquisition as organic authority grows.

We look forward to hearing from you!

Department
Crimson Global Academy
Role
Marketing Executive
Locations
Multiple locations
Remote status
Fully Remote

Original Job Description

Public Relations & Growth Content Lead

Join CGA as our PR & Growth Content Lead: own the narrative, build the strategy, and put the world's leading online school on the map.

Apply for this job

What does this role involve?

What are the main responsibilities for this role?

Storytelling and PR

Write thought leadership pieces, white papers, and op-eds that resonate with prospective families and attract media interest.
Develop a distinctive brand voice that positions CGA as the definitive choice in online education.
Build relationships with journalists, podcasters, and influencers to secure meaningful earned media coverage.

Content Strategy

Build a content roadmap grounded in keyword research, search intent data, and competitor gap analysis.
Design content journeys that guide readers from discovery through to enrolment.
Manage a content calendar aligned with enrolment cycles and key school milestones.

Analytics and Attribution

Use GA4, Search Console, and CRM data to track the impact of your content and PR activity on enrolments.
A/B test headlines, formats, and CTAs, and iterate based on what the data tells you.
Work with the Paid Media team to demonstrate how organic content lowers overall acquisition costs.

You just might be the person we're looking for if you have:

Exceptional writing skills with the ability to make complex educational topics accessible and compelling.
A strong understanding of how content, SEO, and PR work together to build long-term brand authority.
Comfort with analytics tools and the ability to tie content performance back to business outcomes.
Experience securing earned media coverage in reputable publications.
The ability to manage multiple projects with minimal supervision.

How we measure success in this role:

Revenue attributed to organic and PR-sourced leads.
Growth in brand search volume and domain authority.
Reduction in blended cost per acquisition as organic authority grows.

We look forward to hearing from you!

Department
Crimson Global Academy
Role
Marketing Executive
Locations
Multiple locations
Remote status
Fully Remote

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Public Relations & Growth Content Lead

Edtech.com's Summary

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