Edtech.com's Summary

Crimson Global Academy is hiring a Regional Marketing Manager, US & Canada. The role involves developing and executing regional marketing strategies, creating digital campaigns, ad copy, and landing pages, while collaborating closely with the content team and sales department to drive growth across the USCA region. This position requires hands-on marketing execution rather than delegation, focusing on building comprehensive campaigns personally.

Highlights

Develop and personally execute regional marketing strategies targeting the US and Canada.
Create compelling ad copy for platforms including Facebook, Google, and LinkedIn.
Build and optimize landing pages from scratch for conversion improvements.
Collaborate with content, PR marketers, and regional digital marketers to build integrated campaigns.
Work closely with the USCA sales team and regional marketing executives to align marketing efforts.
Required skills include paid advertising management across META and Google Ads, email marketing platforms, and content creation.
Must have 3-5 years of hands-on marketing experience with proven success in creating and managing campaigns.
Strong focus on analytics, optimization, and data-driven decision-making.
Preferred experience includes education or online learning marketing, familiarity with CRM and lead scoring, and webinar/event marketing.
This role is not a high-level strategy or management position; it requires direct involvement in campaign execution.

Regional Marketing Manager, US & Canada Full Description

Regional Marketing Manager, US & Canada

Crimson Global Academy (CGA) is a world-class online school delivering live, real-time learning to ambitious students around the world. With over 1000 students joining us from 65 countries, our vision is to unlock our students' limitless potential, together, for extraordinary futures.

We are doing this by:

Igniting a passion for learning that accelerates academic performance and success regardless of age.
Fostering a global community that broadens students' perspectives and develops their skills to make a difference on the world stage.
Providing cutting-edge technology for teachers to launch students into their future while giving parents transparency into their child’s education.

The Opportunity

We're seeking a hands-on marketing strategist who thrives on rolling up their sleeves and executing comprehensive marketing campaigns from conception to completion. This role is perfect for a do-it-yourself marketer who can both develop strategic regional plans AND personally create the ads, copy, landing pages, and content needed to bring those strategies to life.

This is not a purely management role - you'll be the one personally building campaigns, writing copy, creating digital assets, and optimizing performance while maintaining strategic oversight of Crimson Global Academy's growth across the USCA region.

What You'll Actually Be Doing Day-to-Day

Strategic Planning & Hands-On Execution

Develop regional marketing strategy - then personally execute every element yourself
Write compelling ad copy for Facebook, Google, LinkedIn, and other digital platforms
Build landing pages from scratch using page builders and optimize for conversions
Create presentation materials for webinars, partnerships and educational expos
Collaborating with content team, designers and the regional digital marketer to build comprehensive campaigns and content targeting the US market

Who Will You Work With?

Regional Digital Marketer - They’ll take care of launching and reporting on campaigns, you’ll work closely with them to optimize
Content and PR Marketer - You’ll work with them to find opportunities to create content that resonates with the audience
Regional Marketing Executive - They’ll be working with you closely to bring the regional strategy to life

USCA Sales Team

The Perfect Fit

You're someone who gets energized by wearing multiple hats and prefers to build campaigns yourself rather than delegate. You see the big picture strategically but love diving into the tactical details of execution.

Essential Experience

3-5 years of hands-on marketing where you personally created and managed campaigns
Proven experience writing high-converting copy for ads, emails, and landing pages
Experience managing paid advertising across META, Google Ads, and other platforms (not necessarily the technical side)
Email marketing platform expertise
Content creation skills - you can write blog posts, social content, and educational materials
Analytics and optimization mindset

What Makes You Stand Out

Self-starter mentality - you see what needs to be done and do it without waiting for direction
Creative problem solver who can generate fresh campaign ideas and test them quickly
Detail-oriented executor who ensures every campaign element is polished and professional
Data-driven optimizer who makes decisions based on performance metrics, not assumptions
Adaptable communicator who can write for different audiences and channels effectively

Bonus Points

Experience in education or online learning markets
Familiarity with CRM systems and lead scoring
Experience with webinar platforms and event marketing

What This Role Is NOT

A high-level strategy position where you delegate execution to others
A management role overseeing a team of specialists
A position focused primarily on brand management or traditional PR

Ready to Roll Up Your Sleeves?

If you're excited about personally building marketing campaigns from strategy through execution, love testing new approaches, and want to see the direct impact of your hands-on work on student enrollment growth, we want to hear from you.

This role is ideal for someone who says: "I can develop the strategy AND I want to be the one building the campaigns myself."

Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.

Department
Crimson Global Academy
Role
Marketing
Locations
United States, Canada
Remote status
Fully Remote

Original Job Description

Regional Marketing Manager, US & Canada

We are doing this by:

Igniting a passion for learning that accelerates academic performance and success regardless of age.
Fostering a global community that broadens students' perspectives and develops their skills to make a difference on the world stage.
Providing cutting-edge technology for teachers to launch students into their future while giving parents transparency into their child’s education.

The Opportunity

What You'll Actually Be Doing Day-to-Day

Strategic Planning & Hands-On Execution

Develop regional marketing strategy - then personally execute every element yourself
Write compelling ad copy for Facebook, Google, LinkedIn, and other digital platforms
Build landing pages from scratch using page builders and optimize for conversions
Create presentation materials for webinars, partnerships and educational expos
Collaborating with content team, designers and the regional digital marketer to build comprehensive campaigns and content targeting the US market

Who Will You Work With?

Regional Digital Marketer - They’ll take care of launching and reporting on campaigns, you’ll work closely with them to optimize
Content and PR Marketer - You’ll work with them to find opportunities to create content that resonates with the audience
Regional Marketing Executive - They’ll be working with you closely to bring the regional strategy to life

USCA Sales Team

The Perfect Fit

Essential Experience

3-5 years of hands-on marketing where you personally created and managed campaigns
Proven experience writing high-converting copy for ads, emails, and landing pages
Experience managing paid advertising across META, Google Ads, and other platforms (not necessarily the technical side)
Email marketing platform expertise
Content creation skills - you can write blog posts, social content, and educational materials
Analytics and optimization mindset

What Makes You Stand Out

Self-starter mentality - you see what needs to be done and do it without waiting for direction
Creative problem solver who can generate fresh campaign ideas and test them quickly
Detail-oriented executor who ensures every campaign element is polished and professional
Data-driven optimizer who makes decisions based on performance metrics, not assumptions
Adaptable communicator who can write for different audiences and channels effectively

Bonus Points

Experience in education or online learning markets
Familiarity with CRM systems and lead scoring
Experience with webinar platforms and event marketing

What This Role Is NOT

A high-level strategy position where you delegate execution to others
A management role overseeing a team of specialists
A position focused primarily on brand management or traditional PR

Ready to Roll Up Your Sleeves?

This role is ideal for someone who says: "I can develop the strategy AND I want to be the one building the campaigns myself."

Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.

Department
Crimson Global Academy
Role
Marketing
Locations
United States, Canada
Remote status
Fully Remote

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Edtech.com's Summary

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