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ApplyBoard

Regional Sales Manager

🇨🇦 Kitchener, Ontario 🕑 Full-Time 💰 TBD 💻 Sales 🗓️ November 8th, 2026
CRM B2B Sales

Edtech.com's Summary

ApplyBoard is hiring a Regional Sales Manager. The role sells ApplyBoard’s value-added services for international students, including test vouchers, loans, and foreign exchange, by tapping a B2B network to win new business and grow existing partnerships across a region. The manager builds a regional go-to-market strategy with internal teams and works with the product team to increase adoption and cross-selling.

Highlights
  • Meet and exceed regional revenue targets by uncovering new business opportunities across the B2B network.
  • Build relationships with prospective and existing customers to win new business, strengthen loyalty, and support long-term retention.
  • Develop and launch go-to-market strategies tailored to the region’s market needs, partnering with internal teams to align promotions, product priorities, pricing, and sales goals with company objectives.
  • Activate new customers and help them adopt ApplyBoard’s Value Solutions, responding proactively to their needs to raise customer satisfaction and engagement.
  • Collaborate with the product team to share customer insights and increase adoption, and identify cross-selling opportunities with existing customers.
  • Use CRM systems and other technology platforms to manage the sales pipeline, monitor performance, and streamline sales processes.
  • Bachelor’s degree in Business, Marketing, or a related field, with a proven record of meeting or exceeding B2B sales targets, ideally in the education or technology sectors.
  • At least three years of sales management experience, with demonstrated expertise in regional or territory sales strategy.
  • Strong understanding of value-added services and the ability to explain their benefits, along with proficiency in CRM tools and data analysis techniques.
  • Collaborate across sales, marketing, and product teams to drive initiatives that promote sales growth and customer satisfaction.

Regional Sales Manager Full Description

The Opportunity:
At ApplyBoard, we’re making international education more accessible—and our Value Solutions team helps students and partners navigate the journey with confidence. We’re looking for a dynamic Regional Sales Manager to grow our presence in your market and bring our value-added services to more students.
In this role, you’ll build on your B2B network to promote and sell ApplyBoard’s full range of Value-Added Services, including test vouchers, GICs, loans, foreign exchange, and more. You’ll combine strong commercial instincts with a product-led, technology-first mindset to create innovative go-to-market strategies that deliver results.

What You’ll Be Doing Every Day:
Grow revenue and build lasting partnerships
  • Meet and exceed regional revenue targets by uncovering new opportunities across your B2B network.
  • Build strong relationships with prospective and existing customers to win new business, strengthen loyalty, and support long-term retention.
Shape regional go-to-market strategies
  • Develop and launch strategies tailored to your region’s unique market needs and opportunities.
  • Partner with internal teams to align promotions, product priorities, pricing, and sales goals with ApplyBoard’s broader business objectives.
Deliver an exceptional customer experience
  • Activate new customers and help them adopt ApplyBoard’s Value Solutions.
  • Stay close to customer needs, responding proactively and providing thoughtful, reliable support.
  • Raise the bar on customer satisfaction and engagement through outstanding service and relationship management.
Accelerate product adoption and cross-selling
  • Collaborate with the product team to share customer insights, strengthen our offerings, and increase adoption across your region.
  • Identify opportunities to introduce existing customers to additional solutions and grow the value of every partnership.
Work smarter with technology
  • Use CRM systems and other technology platforms to manage your pipeline, monitor performance, streamline sales processes, and make every customer interaction count.

What You Bring to the Table:
  • Bachelor’s degree in Business, Marketing, or a related field;
  • Proven track record of meeting or exceeding sales targets in a B2B environment, ideally within the education or technology sectors.
  • Minimum of [3+] years of experience in sales management, with demonstrated expertise in regional or territory sales strategy.
  • Strong understanding of value-added services, with the ability to communicate their benefits effectively.
  • Exceptional interpersonal and communication skills, with a focus on building long-term customer relationships.
  • Proficient in technology adoption and CRM tools; experience with data analysis techniques to enhance decision-making.
  • Ability to work collaboratively in a cross-functional team environment and drive initiatives that promote sales growth and customer satisfaction.

Ready to join us? We’re grateful for your interest in joining the ApplyBoard team. However, only select applicants will be contacted for an interview.
We may use artificial intelligence tools to support the hiring process, potentially while reviewing applications, analyzing resumes, or assessing applicant responses. These tools don’t replace human judgment, and final hiring decisions are made by our team members. If you’d like more information about how your data is processed, please contact us.
ApplyBoard welcomes applications from people with disabilities. Accommodations are available upon request for candidates in all aspects of the hiring and selection process.