Edtech.com's Summary

McGraw Hill is hiring a Research Lead, Web & eCommerce. This role involves shaping and scaling research strategies to enhance McGraw Hill's web, eCommerce, and digital customer experiences through both qualitative and quantitative research. The position includes leading the research lifecycle, collaborating with cross-functional teams, and translating insights into measurable business and customer improvements.

Highlights

Define and execute scalable mixed-methods research strategies across web and eCommerce platforms.
Lead end-to-end research processes including planning, recruitment, moderation, analysis, and reporting.
Use diverse methodologies such as interviews, usability testing, surveys, accessibility testing, and A/B testing.
Maintain customer experience artifacts like personas and journey maps to guide product strategy and design.
Partner with Product, UX, Engineering, Analytics, Accessibility, Marketing, and business stakeholders for informed decision-making.
Communicate research findings through presentations and workshops to foster customer-centric decisions.
Establish and improve research operations, governance, privacy practices, and standards.
Mentor researchers and promote research maturity and best practices within the organization.
Master's degree required in HCI, Psychology, Human Factors, Cognitive Science, Design, or related fields.
7+ years of UX Research experience with expertise in digital/web/eCommerce research and organizational research maturity.
Experience with research tools such as Qualtrics, User Testing, Full Story, or similar platforms.
Knowledge of K–12, Higher Education, or educational technology ecosystems.
Compensation ranges from $75,600 to $110,000 annually, potentially including bonuses and benefits.
Position is full-time and remote, with up to 25% travel expected.

Research Lead, Web & eCommerce Full Description

Overview

Make an Impact!

At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher's time and a student's learning experience. We do all of this in a supportive, collaborative environment where you can grow your career in a way that fits into your life.

How can you make an impact?

As a Research Lead, Web & eCommerce, you will shape and scale the research strategy that informs the evolution of McGraw Hill's web, eCommerce, and digital customer experiences. This role combines hands-on execution of qualitative and quantitative research with strategic leadership that drives customer-centered decision-making across Product, UX, Engineering, Analytics, Accessibility, Marketing, and business stakeholders. This individual will proactively define where research creates the greatest value, embed insight-driven decision-making throughout the product lifecycle, and ensure research findings are translated into measurable improvements for customers and the business. The ideal candidate is a strategic, hands-on researcher who excels in both qualitative and quantitative research, thrives in ambiguous environments, and is passionate about building research maturity while improving customer experience and business outcomes.

This role is remote position, and open to applicants authorized to work for any employer within the United States. Candidates should be open to travelling up to 25% of the time.

What you will be doing...

Research Strategy & Opportunity Identification:
- Define and execute a scalable mixed-methods research strategy that supports customer experience discovery, validation, optimization, innovation, and accessibility across McGraw Hill's web and eCommerce platforms.
- Proactively identify, prioritize, and advocate for research opportunities that influence product strategy, customer experience improvements, and business outcomes.
Research Planning & Execution:
- Lead the end-to-end research lifecycle, including intake, planning, methodology selection, participant recruitment, moderation, analysis, synthesis, reporting, and stakeholder communication.
Design, plan, and execute qualitative and quantitative research initiatives using a variety of methodologies—including customer interviews, usability testing, surveys, accessibility testing, A/B testing, and other evaluative and exploratory approaches—while developing research plans, participant screeners, discussion and moderator guides, and outcome reports that align research efforts to business objectives and deliver actionable recommendations.
Demonstrated experience establishing and maintaining personas, journey maps, and other foundational customer experience artifacts, ensuring they are actively governed, periodically refreshed, and leveraged to inform product strategy, experience design, prioritization, and decision-making.
Cross-Functional Partnership & Influence:
- Partner with Research, Product, UX, Engineering, Analytics, Accessibility, Content, and business stakeholders to align priorities, integrate multiple sources of customer insight, and ensure research findings inform short-term and long-term decision-making.
- Guide stakeholders through the research process by aligning objectives, setting expectations, communicating tradeoffs, and applying insights to business and product decisions within the broader project workflow.
Insight Communication & Customer Advocacy:
- Translate research findings into clear narratives, strategic opportunities, and actionable recommendations through workshops, presentations, and stakeholder readouts, partnering with Product Managers and COE colleagues to build empathy and inform decision-making.
Research Operations & Practice Leadership:
- Establish and evolve research operations, governance, prioritization frameworks, privacy practices, and research standards that improve the effectiveness, scalability, and consistency of research efforts.
- Mentor researchers and cross-functional partners while advancing research maturity, customer-centered thinking, and best practices across the organization

We're looking for someone with…

Master's degree in HCI, Psychology, Human Factors, Cognitive Science, Design, or a related field, along with experience in web/eCommerce research, educational technology, and scaling UX research programs and organizational research maturity.
7+ years of UX Research experience leading end-to-end qualitative and quantitative research initiatives in support of web, eCommerce, and large-scale digital experiences, including study design, participant recruitment, execution, analysis, reporting, stakeholder presentations, and the application of insights to optimize customer acquisition, conversion, self-service experiences, and end-to-end customer journeys.
Knowledge of the K-12, Higher Education, or educational technology ecosystem, including an understanding of the needs, behaviors, and challenges of educators, students, administrators, institutions, or educational buyers.
Proficiency creating recruitment screeners, discussion guides, interview protocols, moderator guides, survey instruments, research reports, and executive-ready presentations and experience with research tools like Qualtrics, User Testing, Full Story and/or comparable enterprise research platforms for survey creation, administration, analysis, and reporting.
Proven ability to influence product strategy by translating customer insights into actionable recommendations while building scalable research operations, governance, and best practices.
Exceptional communication and stakeholder management skills, with experience presenting findings to cross-functional teams and executive leadership while thriving in fast-paced, ambiguous environments.

Why work for us?

At McGraw-Hill, we leverage cutting-edge technology to create innovative learning solutions that support learners at all stages of their educational journey. Our state-of-the-art digital tools and platforms provide personalized, interactive experiences that enhance understanding and retention. Being part of McGraw-Hill means joining a team dedicated to shaping the future of education and making a real impact on students' lives. It's an exciting opportunity to contribute to a company that values innovation, collaboration, and excellence.

The pay range for this position is between $75,600 - $110,000 annually. However, base pay offered may vary depending on job-related knowledge, skills, experience, and location. An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered. Click here to learn more about our benefit offerings.

McGraw Hill recruiters always use a "@mheducation.com" or "@careers.mheducation.com" email addresses and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email.

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McGraw Hill uses an automated employment decision tool (AEDT) to assist in the screening process by recommending candidates with "like skills" based on resume and job data. To request an alternative screening process, please select "Opt-Out" when asked to "Consent to use of Automated Employment Decision Tools" during the application.

Original Job Description

Overview

Make an Impact!

How can you make an impact?

This role is remote position, and open to applicants authorized to work for any employer within the United States. Candidates should be open to travelling up to 25% of the time.

What you will be doing...

Research Strategy & Opportunity Identification:
- Define and execute a scalable mixed-methods research strategy that supports customer experience discovery, validation, optimization, innovation, and accessibility across McGraw Hill's web and eCommerce platforms.
- Proactively identify, prioritize, and advocate for research opportunities that influence product strategy, customer experience improvements, and business outcomes.
Research Planning & Execution:
- Lead the end-to-end research lifecycle, including intake, planning, methodology selection, participant recruitment, moderation, analysis, synthesis, reporting, and stakeholder communication.
Design, plan, and execute qualitative and quantitative research initiatives using a variety of methodologies—including customer interviews, usability testing, surveys, accessibility testing, A/B testing, and other evaluative and exploratory approaches—while developing research plans, participant screeners, discussion and moderator guides, and outcome reports that align research efforts to business objectives and deliver actionable recommendations.
Demonstrated experience establishing and maintaining personas, journey maps, and other foundational customer experience artifacts, ensuring they are actively governed, periodically refreshed, and leveraged to inform product strategy, experience design, prioritization, and decision-making.
Cross-Functional Partnership & Influence:
- Partner with Research, Product, UX, Engineering, Analytics, Accessibility, Content, and business stakeholders to align priorities, integrate multiple sources of customer insight, and ensure research findings inform short-term and long-term decision-making.
- Guide stakeholders through the research process by aligning objectives, setting expectations, communicating tradeoffs, and applying insights to business and product decisions within the broader project workflow.
Insight Communication & Customer Advocacy:
- Translate research findings into clear narratives, strategic opportunities, and actionable recommendations through workshops, presentations, and stakeholder readouts, partnering with Product Managers and COE colleagues to build empathy and inform decision-making.
Research Operations & Practice Leadership:
- Establish and evolve research operations, governance, prioritization frameworks, privacy practices, and research standards that improve the effectiveness, scalability, and consistency of research efforts.
- Mentor researchers and cross-functional partners while advancing research maturity, customer-centered thinking, and best practices across the organization

We're looking for someone with…

Master's degree in HCI, Psychology, Human Factors, Cognitive Science, Design, or a related field, along with experience in web/eCommerce research, educational technology, and scaling UX research programs and organizational research maturity.
7+ years of UX Research experience leading end-to-end qualitative and quantitative research initiatives in support of web, eCommerce, and large-scale digital experiences, including study design, participant recruitment, execution, analysis, reporting, stakeholder presentations, and the application of insights to optimize customer acquisition, conversion, self-service experiences, and end-to-end customer journeys.
Knowledge of the K-12, Higher Education, or educational technology ecosystem, including an understanding of the needs, behaviors, and challenges of educators, students, administrators, institutions, or educational buyers.
Proficiency creating recruitment screeners, discussion guides, interview protocols, moderator guides, survey instruments, research reports, and executive-ready presentations and experience with research tools like Qualtrics, User Testing, Full Story and/or comparable enterprise research platforms for survey creation, administration, analysis, and reporting.
Proven ability to influence product strategy by translating customer insights into actionable recommendations while building scalable research operations, governance, and best practices.
Exceptional communication and stakeholder management skills, with experience presenting findings to cross-functional teams and executive leadership while thriving in fast-paced, ambiguous environments.

Why work for us?

50923

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Research Lead, Web & eCommerce

Edtech.com's Summary

Research Lead, Web & eCommerce Full Description

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