Edtech.com's Summary

ReadTheory is hiring a Sales Development Representative (SDR) to conduct high-volume outreach and connect with schools and educators to promote their reading instruction platform. The role involves managing leads, running discovery calls, qualifying prospects for demos, and collaborating with sales leadership to improve strategies and processes.

Highlights

Lead outreach via email, phone, and LinkedIn to generate qualified leads
Manage inbound and outbound sales pipelines
Conduct discovery calls and introductory walkthroughs with potential clients
Qualify leads and schedule demos for Account Executives
Collaborate with sales leadership on messaging and outreach strategies
Use CRM and sales engagement tools to track and achieve goals
Represent the company at educational events and conferences
Contribute to developing sales processes and best practices
Requires 2+ years of SDR or BDR experience in EdTech
Strong communication, organizational skills, and comfort with cold calling and virtual meetings

Sales Development Representative (SDR) // East Coast, USA Full Description

Sales Development Representative (SDR) // East Coast, USA

Why Join ReadTheory?

ReadTheory began as a teacher’s idea and grew into a movement — spreading classroom to classroom, school to school, completely by word of mouth. No big launch. No splashy marketing. Just teachers sharing something that genuinely helped their students understand more deeply.

Today, millions of learners use ReadTheory, and we’re entering an exciting phase of growth. We’re looking for someone who loves outreach, loves connecting with schools, and wants to build a career in sales to join our sales team – especially those eager to grow into an AE role.

If you’re energized by starting conversations, opening doors, and helping educators discover something meaningful for their students, this is the place for you.

Who You Are

You’re the kind of person who lights up at the idea of outreach — whether it’s picking up the phone, writing thoughtful emails, or connecting over LinkedIn. You genuinely enjoy it and take pride in the craft.
You’re hungry to grow into an AE role and aren’t afraid to put in the reps to get there.

You listen well, learn quickly, and communicate clearly. You stay organized, stay proactive, and stay steady in a fast-moving environment. You love experimenting with messaging, testing new approaches, and improving your conversion rates.

You’re motivated by purpose. You care about helping educators and students succeed, and you want to be part of a team building something meaningful.

Why You’ll Love This Role

You’ll grow fast. This role is designed for someone who wants to become an AE — and we’ll coach you every step of the way.
You’ll make an impact. You’re not selling widgets. You’re helping schools strengthen reading instruction.
Your outreach actually matters. Districts want what we offer; they just haven’t heard from you yet.
Your ideas shape our future. We’re small enough that every voice matters and big enough that your work moves the needle.
You won’t get lost in a huge org. You’ll work directly with leadership and see clear results from your effort.
You’ll join a team that supports one another. We share wins, troubleshoot challenges, and celebrate growth together.

What You'll Do

Lead high-volume outreach across email, phone, and LinkedIn – you love the chase
Manage a healthy pipeline of inbound and outbound leads
Run discovery calls and introductory walkthroughs
Qualify leads and book strong demos for Account Executives
Partner with Sales Leadership to refine messaging and outreach strategy
Use CRM and sales engagement tools to work efficiently and hit goals
Represent ReadTheory at select education events and conferences
Help shape our sales processes, playbooks, and early-stage best practices

Requirements

2+ years as an SDR or BDR in EdTech
Clear and confident communicator — warm, human, concise
Comfortable making cold calls and speaking naturally on Zoom
Strong time-management and organizational skills
Experience with CRM and sales engagement tools
Curiosity about education, reading, or student learning
A growth mindset and excitement about working in a fast-growing environment

Original Job Description

Sales Development Representative (SDR) // East Coast, USA

Why Join ReadTheory?

If you’re energized by starting conversations, opening doors, and helping educators discover something meaningful for their students, this is the place for you.

Who You Are

You’re motivated by purpose. You care about helping educators and students succeed, and you want to be part of a team building something meaningful.

Why You’ll Love This Role

You’ll grow fast. This role is designed for someone who wants to become an AE — and we’ll coach you every step of the way.
You’ll make an impact. You’re not selling widgets. You’re helping schools strengthen reading instruction.
Your outreach actually matters. Districts want what we offer; they just haven’t heard from you yet.
Your ideas shape our future. We’re small enough that every voice matters and big enough that your work moves the needle.
You won’t get lost in a huge org. You’ll work directly with leadership and see clear results from your effort.
You’ll join a team that supports one another. We share wins, troubleshoot challenges, and celebrate growth together.

What You'll Do

Lead high-volume outreach across email, phone, and LinkedIn – you love the chase
Manage a healthy pipeline of inbound and outbound leads
Run discovery calls and introductory walkthroughs
Qualify leads and book strong demos for Account Executives
Partner with Sales Leadership to refine messaging and outreach strategy
Use CRM and sales engagement tools to work efficiently and hit goals
Represent ReadTheory at select education events and conferences
Help shape our sales processes, playbooks, and early-stage best practices

Requirements

2+ years as an SDR or BDR in EdTech
Clear and confident communicator — warm, human, concise
Comfortable making cold calls and speaking naturally on Zoom
Strong time-management and organizational skills
Experience with CRM and sales engagement tools
Curiosity about education, reading, or student learning
A growth mindset and excitement about working in a fast-growing environment

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Sales Development Representative (SDR) // East Coast, USA

Edtech.com's Summary

Sales Development Representative (SDR) // East Coast, USA Full Description

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