Frontline Education
Sales Director, SPM
🇺🇸 Remote - US
🕑 Full-Time
💰 $130K - $150K
💻 Sales
🗓️ July 24th, 2025
CRM
K-12
Salesforce
Edtech.com's Summary
Frontline Education is hiring a Sales Director for Special Programs Management (SPM) to lead a team of Education Solutions Executives focused on selling SPM software to K-12 public school districts. The role involves recruiting and mentoring a sales team, developing and executing sales strategies, collaborating across departments, and driving growth through consultative selling in education and Medicaid services.
Highlights
- Lead and develop a team of Education Solutions Executives selling SPM solutions to K-12 districts.
- Deep knowledge of Medicaid services, IEPs, 504 Plans, English Learners, and RTI/MTSS frameworks in public education.
- Utilize Salesforce or similar CRM for sales forecasting, reporting, and pipeline management.
- Define sales processes, territory alignment, and compensation strategies.
- Collaborate with Marketing, Product, and Customer Success teams to align solutions and drive pipeline velocity.
- Require 10+ years experience with K-12 Medicaid programs and sales leadership success.
- Must reside in Texas with familiarity of Texas public education regulations and programs.
- Proficiency in Medicaid billing workflows, compliance, reimbursement models, and audit preparation.
- Strong coaching, mentorship, communication, and strategic leadership skills.
- Salary range $130,000 - $150,000 plus bonus, personalized PTO, 401k match, health benefits, and tuition reimbursement.
Sales Director, SPM Full Description
Sales Director, SPM
Location: United States
Description
Sales Director – Special Programs Management (SPM)
Location Requirements: This role is located in Texas.
You will work remotely from your home office.
Your role on the team:
Frontline Education is seeking a strategic, results-driven Sales Director to lead a high-performing team of Education Solutions Executives (ESEs) focused on selling our Special Program Management (SPM) solutions to K-12 public school districts. This role is ideal for a sales leader with deep expertise in Medicaid services, IEPs, 504 Plans, English Learners, and RTI/MTSS frameworks as they relate to public education. Selling Special Program Management (SPM) software into K–12 public school districts requires a strong understanding of both education-specific processes and regulatory requirements, along with a consultative sales approach that builds trust with district stakeholders to influence the buying decision process.
The ideal candidate will have 10 years of experience with K-12 school Medicaid programs and a track record of empowering teams and building long-term consultative relationships in the education sector.
You can expect to:
Team Leadership & Development
- Recruit, train, and retain top-performing Education Solutions Executives.
- Foster a positive, inclusive, and high-performance culture through mentorship, coaching, and ongoing development.
- Conduct weekly one-on-ones, quarterly territory reviews, and bi-annual performance evaluations.
- Establish clear performance goals and KPIs aligned to business objectives.
Sales Strategy & Execution
- Define and optimize sales processes, territory alignment, and compensation strategy.
- Collaborate with cross-functional leaders in Marketing, Product, and Customer Success to drive pipeline velocity and solution alignment.
- Act as a strategic advisor, supporting ESEs in closing high-value, complex deals with district leadership and school boards.
- Lead effective sales forecasting and maintain accurate pipeline reporting using Salesforce or equivalent CRM systems.
Sales Reporting & Analysis
- Deliver timely, data-driven reports on team performance, forecasting, and sales outcomes to Sales and Executive Leadership.
- Leverage insights to drive territory planning, growth initiatives, and continuous improvement.
Cross-Team Collaboration & Engagement
- Clearly communicate vision, goals, and updates across teams, while fostering alignment with company strategy.
- Encourage knowledge-sharing, collaboration, and innovation within the team.
- Actively gather feedback from ESEs and stakeholders to continuously enhance sales processes and customer impact.
What you bring to the role:
- Texas Residency: You reside in the State of Texas and possess deep familiarity with the unique needs and regulatory landscape of Texas public education.
- Sales Leadership Excellence: Proven track record of leading high-performing, quota-carrying sales teams with consistent success in exceeding revenue goals.
- Education Market Expertise: Strong understanding of K–12 public education systems, with direct experience in Medicaid billing for school-based services.
- Program Knowledge (Preferred): Working knowledge of SHARS, Medicaid Administrative Claiming (MAC), IEPs, 504 Plans, RTI/MTSS, Gifted & Talented, and English Learner programs—particularly as implemented in Texas schools.
- Medicaid Workflow Proficiency: Hands-on experience with school Medicaid claiming processes, including service logging, supervision documentation, billing, and audit preparation.
- Compliance & Financial Insight: Understanding of Medicaid reimbursement models and how effective program management offsets costs and mitigates compliance risk.
- Strategic Leadership Skills: Demonstrated ability to develop sales strategies, coach and mentor sales professionals, analyze performance metrics, and drive team accountability.
- Exceptional Communication: Strong interpersonal, presentation, and coaching skills that inspire confidence and motivate cross-functional teams.
- Tech Savvy: Proficiency with Salesforce or other enterprise CRM platforms to manage pipeline, forecasting, and sales activity.
- Travel Readiness: Willingness to travel up to 50% to support team success, engage with clients, and attend strategic meetings as needed.
Who We Are:
Frontline Education is a pioneer in school administration software purpose-built for K–12 districts. Serving over 12,000 educational organizations across the U.S., we deliver innovative, connected solutions for student and special programs, business operations, and human capital management—powered by robust data and analytics. Our mission is to empower educators and administrators to make informed decisions, streamline operations, and ultimately improve student outcomes.
We value hard work, but we also believe in having fun, supporting one another, and maintaining a healthy balance between work and family. If you're looking to make a real impact in education alongside a growing, mission-driven tech company with a strong culture of integrity and innovation, we’d love to meet you.
Perks of being a Frontliner:
Frontline offers a competitive compensation package including a base salary, rewarding bonus structure, 401k match, and personalized PTO! Our company’s growth has created a promising environment for career advancement and rewarding challenges. We offer a tuition reimbursement program for eligible college credit coursework available to employees depending on their status and length of employment.
The salary range for this role is $130,000 - $150,000 per year, based on experience, skills, and internal equity. In addition to base salary, this role includes a bonus, personalized PTO, and comprehensive benefits, including health insurance, 401k, and much more!
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