Salesforce Marketing Cloud Account Engagement (Pardot) - Contractor
Fully Remote • Remote Worker - N/A • Business Operations
Job Type
Contract
Description
We're seeking a Salesforce Marketing Cloud Account Engagement (Pardot) specialist to optimize our marketing automation instance and support our Marketing team's operational needs.
This is a hands-on operational role focused on making our Pardot instance cleaner, more efficient, and better aligned with our marketing and reporting needs. You'll work closely with our Operations and Marketing teams to implement their automation requirements while systematically improving the overall quality and usability of our marketing data.
This position requires working 2 to 3 days per week, totaling 10 hours per week. The Contractor role is a temporary assignment with a duration of six months.
Who We Are
Wayside Publishing is a progressive developer of world language programs, resources, and materials for middle and high schools across the United States. We partner with educators to craft transformative texts and digital tools that engage students and foster successful communication and understanding across cultures.
Primary Responsibilities
Pardot Administration & Optimization (Primary Focus)
- Build and configure Engagement Studios to support marketing campaigns
- Create and maintain email templates that align with brand standards
- Develop and manage automation rules to improve lead nurturing workflows
- Clean up and deprecate outdated lead and prospect records, lists, and unused assets
- Organize and structure data to improve reporting capabilities and KPI tracking
- Work directly with Operations and Marketing teams to implement their automation requirements
Service Cloud Support (As Time Permits)
- Provide occasional Service Cloud administration and troubleshooting support based on weekly bandwidth
Requirements
- Proven experience administering Pardot/Marketing Cloud Account Engagement
- Strong understanding of email marketing best practices and automation workflows
- Experience with data hygiene, list management, and Salesforce reporting
- Ability to work independently and communicate progress effectively
- Service Cloud knowledge is a plus but not required
We believe that traditional hiring policies can hurt the most marginalized people in society, including people of color, people from working-class backgrounds, women, and LGBTQ people. Because we believe that these communities must be centered in the work we do, we strongly encourage applications from people with these identities or who are members of other marginalized communities.
Wayside Publishing is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.
When submitting your application, please include a concise cover letter that speaks to your experience and why this role is the next best step in your career.
NO PHONE CALLS OR RECRUITERS PLEASE.
Salary Description
$32.00 per hour