Senior Assistant Director, Admissions for Technology & AI

• File Evaluation: Evaluate JD and graduate law applicant files, including academic transcripts, standardized test scores, essays, personal statements, resumes, letters of recommendation, and supporting documents. Assess applicant attributes, evaluate credentials, essays, test scores, and supporting documents. Using a defined and comprehensive rubric, analyze files for academic rigor, writing competency, leadership potential, employability, character and fitness, and alignment with the law school’s strategic plan. Render initial recommendations.
• Evaluative Metrics/Rubric: Work closely with Associate Director of Operations and Data to ensure that evaluative rubrics are properly recorded and cataloged.

• AI Search Optimization: Analyze and add content for Reddit and Substack threads for AI search engine optimization. Focus on the ways in which AI can be employed for the benefit of law school admissions, with process integrity and best practices in mind.
• SEO/GEO Optimization: Structure websites, metadata, sitemaps, and content quality so brands and information rank higher inside generative search and AI answer engines (like Google AI Overviews or ChatGPT).
• Data Analysis & KPI Tracking: Proficiency in monitoring email open rates, click-through rates, conversion/goal rates, and opt-out or drop-off metrics.
• A/B Testing & Optimization: Test subject lines, send times, and call-to-action (CTA) variations to improve engagement.
• Landing Page & Lead Magnet Creation: Build conversion points, forms, and offers that capture initial contact data to improve enrollment goals and student engagement.
• Localized Content Strategy: Create location-specific landing pages, local event content, and neighborhood-focused copy without creating duplicate content issues.
• Review Management Strategy: Employ framework for acquiring, monitoring, and responding to user reviews to build local prominence with the goal of improving enrollment goals and student engagement.

• CRM and Database Management and Maintenance: Acts as a resident expert and administrator for admissions database systems with the Associate Director of Operations and Data and oversees Customer Relationship Management (CRM) platforms (such as LSAC’s Unite and Slate) along with another Senior Assistant Director of Admissions.
• Application Flow and Operations: Oversees the technical pipeline from the moment a prospective student submits an application through review, decision release, and final enrollment.
• Report Generation: Tracks application trends, analyzes data integrity, and, with Associate Directors, evaluates the success of recruitment and yield strategy. Works with Associate Director of Operations and Data to ensure GWID, Net ID, email accounts, and other technical requirements for individual students are met.
• Digital Communications: Builds, tests, and distributes automated email campaigns, digital marketing materials, and information portals for prospective, applicant, and admitted students with a focus on search engine optimization.
• Marketing Automation & CRM Tools: Uses platforms and candidate relationship management (CRM) software to build automated drip workflows and logic-based triggers.
• Technical Support and Training: Serves as a point of contact for admissions staff, application file reviewers, and external consultants regarding system troubleshooting and process updates.
• Compliance Matters: Assists the Associate Director for Operations and Data with production of reports and compliance matters, such as document retention.

• Other Duties as assigned: The Senior Assistant Director of Admissions for Technology & AI will engage in other duties as assigned, in a busy, energetic office environment. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.

• MA or JD preferred.
• Previous experience in graduate/professional admissions in higher education, a tech company, or legal practice.
• Communication: Exceptional written communication skills; ability to synthesize complex qualitative data into clear, persuasive, and objective evaluation summaries.
• Critical Thinking: Strong analytical capabilities to evaluate non-traditional backgrounds, mixed academic records, and diverse personal histories.
• Ability to exercise sound judgment and discretion in handling highly confidential or sensitive information.
• Experience in data analytics and student information systems, including LSAC’s Unite and Slate.
• Foundation in linear algebra, calculus, and probability for evaluating performance trade-offs.
• Interest in and understanding of innovative uses of technology, including AI.
• Excellent organizational and communication skills, both oral and written.
• Strong multitasking abilities.
• Experience/comfortability working in a fast-paced environment.
• Experience in problem-solving.
• Able to lift 25 lbs.

How is pay for new employees determined at GW?

The university is an Equal Employment Opportunity employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law.