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Ascend Learning

Senior Brand Manager

🇺🇸 Hybrid - AZ

🕑 Full-Time

💰 TBD

💻 Marketing

🗓️ January 31st, 2024

SEO Marketing
Description

We Impact Lives Through Purpose-Driven Work in A People First Culture

Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning.

Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers.

We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.

For over 35 years, National Academy of Sports Medicine® (NASM®) has set the standard in fitness education with best-in-class evidence-based programs. We have educated over 1.4 million fitness professionals in over 100 countries, creating a global space for optimal well-being and fitness. From personal training to nutrition coaching, wellness to sports performance, NASM trainers and specialists work at every level to help all clients set and reach their own unique goals.

WHAT YOU'LL DO 

The Senior Brand Marketing Manager is responsible for developing and executing strategies to build and promote our Fitness & Wellness brands. This role plays a critical part in shaping our image, reputation, and market presence.

WHERE YOU’LL WORK

This position will be work hybrid from our Gilbert, Arizona office.  Remote candidates will be considered.

HOW YOU’LL SPEND YOUR TIME

The Senior Brand Marketing Manager is responsible for developing and executing strategies to build and promote our Fitness & Wellness brands. This role plays a critical part in shaping our image, reputation, and market presence. The Senior Brand Marketing Manager role will have a combination of marketing expertise, leadership, and strategic thinking. The specific duties and responsibilities include the following:

• Brand Strategy Development: Develop and implement a comprehensive brand strategy that aligns with the company's overall business objectives. This involves defining the brand's positioning, messaging, and unique value propositions.
• Market Research: Collaborate with the Marketing Insights team for competitive and/or market research to gain insights into consumer preferences, market trends, and the competitive landscape. Use this information to make informed decisions about the brand's direction.
• Marketing Campaigns: Plan and execute marketing campaigns that effectively communicate the brand's value to our target audiences. This may include advertising, content marketing, social media, email, and other channels.
• Content Development and Visual Assets: Work with the creative team to develop compelling and on-brand content and visual assets. Ensure that content resonates with the brand's values and messaging.
• Brand Messaging: Develop and refine the brand's messaging to ensure it is consistent, compelling, and resonates with the target audience. Train and guide all business unit team members in messaging consistency.
• Brand Partnerships: Identify and manage partnerships, collaborations, and sponsorships that can enhance the brand's reach and reputation. Partner closely with the business development/partnership sales team to bolster existing and new partnerships.
• Team Leadership: Lead and mentor the organic social and the events/tradeshow teams.
• Work closely with the Marketing Insights team on brand research. Collaborate with cross-functional teams and external partners to ensure brand consistency across the organization.

WHAT YOU'LL NEED

  • Bachelor’s degree in marketing, Business, Communications, or a related field. A master's degree or relevant certifications is preferred.
    • 7 years of progressive marketing experience, with a focus on brand marketing strategy and go-to-market execution.
    Skills and Qualifications:
    • Brand Strategy Expertise:
    • Proven track record in developing and implementing successful brand strategies that have positively impacted a company's brand image and market position.
  • Strong analytical skills with the ability to analyze data and derive insights to inform brand strategies.
    Data-Driven Decision Making:
    • Proficiency in using data and analytics tools to measure the effectiveness of marketing campaigns and make data-driven decisions for improvements.
    • Creative and Communication Skills:
    • Exceptional written and verbal communication skills, with the ability to collaborate with the creative team to craft compelling brand messaging and produce high-quality content.
    Digital Marketing Proficiency:
    • Significant experience with digital marketing channels, including paid and organic social media, content marketing, email marketing, SEM, and SEO, and the ability to collaborate with channel leaders to leverage brand promotion.
    Budget Management:
    • Experience in managing budgets, allocating resources effectively, and optimizing marketing spend for maximum impact.
    Team Leadership:
    Strong leadership and team management skills, with the ability to motivate and lead a cross-functional team effectively.
    • Excellent project management skills, including the ability to plan, execute, and oversee multiple marketing campaigns and initiatives simultaneously. Experience with Wrike preferred.
  • A creative and innovative mindset to continuously find new ways to differentiate the brand and engage the target audience.
 
BENEFITS

  • Flexible and generous paid time off 
  • Competitive medical, dental, vision and life insurance 
  • 401(k) employer matching program
  • Parental leave
  • Wellness resources
  • Charitable matching program
  • Hybrid work
  • On-site workout facilities (Leawood, Gilbert, Burlington)
  • Community outreach groups
  • Tuition reimbursement

Fostering A Sense of Belonging

We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued and be their authentic selves. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.

About Ascend Learning

As a tech-enabled services company, Ascend Learning is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, students and employers across healthcare, fitness and wellness, public and workplace safety, skilled trades, insurance, financial services, cybersecurity, and higher education. We're committed to accelerating the learning pathways that can move people into careers where they have the knowledge and skills to have an impact and help change lives in the communities they serve. Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity.

Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.