Senior Data Scientist, Marketing

Edtech.com's Summary

Kajabi is hiring a Senior Data Scientist, Marketing to lead the marketing data science strategy and enhance growth through measurement, attribution, and forecasting models. The role involves designing and maintaining multi-touch attribution, incrementality testing, media mix modeling, and predictive models to optimize marketing spend and guide data-driven investment decisions.

Highlights

Lead multi-touch attribution (MTA), incrementality testing, and media mix modeling (MMM) to quantify channel effectiveness.
Develop predictive models for CAC, LTV, payback windows, and build forecasting models for acquisition and spend efficiency.
Collaborate with Marketing, Growth, Finance, and Product teams to define KPIs aligned with company OKRs.
Design and analyze A/B tests, holdout experiments, geo-tests, and uplift modeling to ensure statistical rigor.
Work with Data Engineering to improve data pipelines, identity resolution, and event schemas for marketing analytics.
Serve as a marketing data science thought leader, influencing acquisition, retention, and lifecycle investments.
7+ years of experience in data science or analytics focused on performance marketing, growth analytics, attribution, or forecasting.
Expertise in SQL and Python; experience with production-ready models for attribution, MMM, incrementality, LTV, CAC, retention, and forecasting.
Strong understanding of digital marketing channels including paid social/search, display, affiliates, and lifecycle marketing.
Base salary range from $130,500 to $174,000 plus bonus; 5 days in-office requirement; comprehensive benefits including medical, dental, vision, 401K match, and wellness perks.

Senior Data Scientist, Marketing Full Description

About Us

Founded in 2010 in Irvine, California, Kajabi is the leading creator commerce platform, helping creators turn their knowledge, experience, and expertise into sustainable online businesses. With Kajabi's integrated platform, creators have a single ecosystem to build and market their digital products, including online courses, communities, live coaching, and more. Over fifty thousand creators and entrepreneurs rely on Kajabi as the backbone of their business and have collectively earned over $10 billion from more than 85 million customers. Learn more at kajabi.com.

Senior Data Scientist, Marketing

We are seeking a Senior Data Scientist specializing in Marketing Analytics to elevate Kajabiâs growth engine through rigorous measurement, attribution, and forecasting. In this high-impact role, you will lead the vision and execution of our marketing data science strategyâempowering Marketing, Growth, and Finance teams with the models, insights, and frameworks needed to make confident, data-driven investment decisions. You will own advanced modeling across attribution, incrementality, media mix modeling (MMM), customer lifetime value analysis, and forecasting to enable Kajabi to deploy marketing spend efficiently and maximize ROI.

The Impact you will make

Marketing Attribution & Measurement

Lead the design, implementation, and maintenance of multi-touch attribution (MTA), incrementality testing, and media mix modeling (MMM) to quantify channel effectiveness and guide investment decisions.
Build frameworks to evaluate both paid and organic growth levers (e.g., paid social, paid search, influencer, lifecycle, affiliates, SEO).

Advanced Marketing Analytics

Develop predictive models for CAC, LTV, and payback windows, partnering closely with Finance to align with revenue goals.
Build forecasting models for acquisition, spend efficiency, and conversion funnels.

Cross-Functional Partnership

Work closely with Marketing, Growth, Finance, and Product to define KPIs and measurement approaches that align to Kajabiâs OKRs.
Translate complex modeling output into simple, compelling recommendations for senior leadership.

Experimentation & Causal Inference

Partner with Growth and Lifecycle teams to design and analyze A/B tests, holdout experiments, geo-tests, and uplift modeling.
Establish best practices for experimentation, measurement, and statistical rigor across the marketing org.

Marketing Data Infrastructure

Collaborate with Data Engineering and Analytics Engineering to ensure data pipelines, identity resolution, and event schemas effectively support attribution and marketing analytics workflows.
Advocate for clean, scalable datasets powering marketing insights and models.

Strategic Influence

Serve as the marketing data science thought leaderâshaping how Kajabi invests in acquisition, retention, and lifecycle programs.
Present forecasts, risks, and recommendations to senior leaders to guide strategic decisions.

Qualifications

7+ years in data science or analytics, with deep experience in performance marketing, growth analytics, attribution, or forecastingâpreferably in a SaaS or digital subscription business.

Technical Skills

Expert knowledge of SQL and Python (R optional).
Hands-on experience building production-ready models for:
- Multi-touch attribution
- Media mix models / regression-based MMM
- Incrementality / causal inference
- LTV, CAC, retention, and forecasting

Marketing Domain Expertise

Strong understanding of digital marketing channels (paid social/search, display, affiliates, lifecycle), conversion funnels, and marketing measurement challenges.

Communication & Influence

Proven ability to communicate technical concepts to non-technical stakeholders and influence investment decisions.

Problem Solving

Strong analytical skills with a proactive mindset for identifying growth opportunities and efficiency improvements.

Kajabi Team Benefits Package

Company paid premiums for medical, dental and vision insurance for self and family.
Company sponsored HSA account.
Company 401K, 100% match up to 6% of employee contributions.
Flexible vacation policy.
Fitness incentives package.
Company funded mental health resources.
Wellness perks.

In-Office Requirement Statement

We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection.

This role will require 5 days in office

Pay Range

At Kajabi we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.

US based applicants only.

$130,500â $174,000 + bonus

How To Apply

Sound like a good fit for you? Click apply, below!

Kajabi LLC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, veteran status, or any other basis protected by applicable law.

Original Job Description