Senior Digital Marketing Specialist

Edtech.com's Summary

George Washington University is hiring a Senior Digital Marketing Specialist. The specialist will manage digital marketing campaigns and coordinate digital assets across the University Advancement division, including emails, websites, and social media, while maintaining project documentation and advising departments on best practices.

Highlights

Manage digital campaigns for University Advancement such as Annual Giving appeals, stewardship, engagement, and leadership outreach.
Maintain project intake forms and production calendar; monitor deliverables and assist in digital material approvals.
Update documentation on project history and standard operating procedures; advise on project request processes.
Maintain and update the website using Drupal, including content scanning, news posting, page creation, and content drafting.
Support email marketing tasks including copy editing, image selection, list imports, scheduling, and reporting.
Identify opportunities to enhance the University's digital presence and integrate materials across web, email, social media, and digital advertising.
Required to hold a Bachelor's degree with 5 years of relevant experience or a Master's degree with 3 years of experience by the start date; equivalent education and experience combinations considered.
Preferred skills include digital marketing with emphasis on email marketing, content drafting for fundraising or alumni programs, project management tools like JIRA, Trello, or Asana, experience with Drupal CMS, basic HTML/CSS, and familiarity with Luminate Online or similar platforms.
Strong written and verbal communication skills and the ability to analyze digital analytics preferred.
Full-time position with a hiring salary range of $64,483.58 - $106,415.52, requires background screening and hybrid onsite work arrangement.

Senior Digital Marketing Specialist Full Description

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Employer will not sponsor for employment Visa status

Posting Details

I. JOB OVERVIEW

Job Description Summary:	GW Office of Communications and Marketing (OCM) seeks a skilled and results-driven digital marketing specialist to assist the University Advancement team in reaching and engaging with target audiences. The Senior Digital Marketing Specialist will coordinate digital assets and campaigns across the Division, including email campaigns, website, and social media. Responsibilities Project manage digital campaigns and deliverables from across the division of Advancement, including Annual Giving appeals, stewardship and engagement campaigns, and leadership outreach. Maintain project intake forms and team production calendar. Partner with channel leads to monitor deliverables and assist with the approval process for digital materials. Create and update documentation on project history and standard operating procedures. Advise other departments on best practices and procedures for submitting project requests. Assist with website maintenance in Drupal, including regular scanning of web pages and recent news to ensure content is current and relevant, adding news and articles, creating new pages, and drafting content as requested. Assist with email marketing, including copy editing, image selection, list imports, email scheduling, and reporting. Continually seek new opportunities to advance the University’s digital presence and effectively communicate with various external audiences. Collaborate on creative ways materials can be integrated across digital channels, including web, email, social media, and digital advertising. Performs other related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.
Minimum Qualifications:	Qualified candidates will hold a Bachelor’s degree in an appropriate area of specialization plus 5 years of relevant professional experience, or, a Master’s degree or higher in a relevant area of study plus 3 years of relevant professional experience. Degree must be conferred by the start date of the position. Degree requirements may be substituted with an equivalent combination of education, training and experience.
Additional Required Licenses/Certifications/Posting Specific Minimum Qualifications:
Preferred Qualifications:	Experience in digital marketing and communications with strong preference for demonstrated experience in email marketing. Excellent written and verbal communication skills. Experience in drafting content to promote alumni programs, events, or fundraising initiatives preferred. Strong attention to detail, independent task management skills, and familiarity with project management tools and practices. Ability to prioritize project requests from across departments to create and outline an actionable plan. Experience utilizing project management tools such as JIRA, Trello, Asana, etc. strongly preferred. Experience editing websites in Drupal or a similar CMS. Basic understanding of HTML & CSS strongly preferred. Experience utilizing Luminate Online or similar email and event marketing platforms. Background with editing and scheduling email marketing campaigns preferred. Experience reading and drawing conclusions from digital analytics (ie, email clicks, webpage visits, social media engagement) preferred.
Hiring Range	$64,483.58 - $106,415.52
GW Staff Approach to Pay	How is pay for new employees determined at GW?

Healthcare Benefits

GW offers a comprehensive benefit package that includes medical, dental, vision, life & disability insurance, time off & leave, retirement savings, tuition, well-being and various voluntary benefits. For program details and eligibility, please visit https://hr.gwu.edu/benefits-programs.

II. JOB DETAILS

Campus Location:	Foggy Bottom, Washington, D.C.
College/School/Department:	External Relations
Family	Comm, Mktg & Media
Sub-Family	Online/Digital Marketing
Stream	Individual Contributor
Level	Level 3
Full-Time/Part-Time:	Full-Time
Hours Per Week:	40
Work Schedule:	Monday-Friday, 8:30am-5:30pm
Will this job require the employee to work on site?	Yes
Employee Onsite Status	Hybrid
Telework:	Yes
Required Background Check:	Criminal History Screening, Education/Degree/Certifications Verification, Social Security Number Trace, and Sex Offender Registry Search
Special Instructions to Applicants:	Employer will not sponsor for employment Visa status
Internal Applicants Only?	No
Posting Number:	S014078
Job Open Date:	03/06/2026
Job Close Date:
If temporary, grant funded, Sponsored Project funded or limited term appointment, position funded until:
Background Screening	Successful Completion of a Background Screening will be required as a condition of hire.
EEO Statement:	The university is an Equal Employment Opportunity employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law.

Posting Specific Questions

Required fields are indicated with an asterisk (*).

* Are you currently employed with The George Washington University?
- No
- Yes
* For current GW employees, have you completed your Introductory Employment Period (IEP)? (As a reminder, employees in their IEP are not eligible to apply for other internal university staff and research positions until the IEP is complete.)
- Yes, IEP complete
- No, still in IEP
- N/a - not a current GW employee
* What is your salary range expectation?
(Open Ended Question)

Documents needed to Apply

Required Documents

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Optional Documents

Human Resource
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Washington, DC 20006

Phone: 202-994-8500
Fax: 202-994-9680
Email: askhrmd@gwu.edu
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Original Job Description