Newsela
B2B Paid Media Marketing Manager
Edtech.com's Summary
- Develop and manage paid search and social media campaigns using Google Ads, LinkedIn, Meta, and other platforms.
- Optimize campaigns through A/B testing, audience targeting, bid strategies, and budget management to maximize ROI.
- Analyze key performance metrics such as CPC, CTR, and ROAS, providing insights and strategic recommendations.
- Collaborate with content, creative, and data teams to align ad creatives and develop performance dashboards.
- Incorporate AI tools and workflows to enhance paid media effectiveness.
- Requires 3-5 years of B2B paid media experience in a SaaS environment with cross-channel campaign execution skills.
- Strong proficiency in Google Analytics, Google Tag Manager, and conversion tracking is necessary.
- Experience with strategic planning and independent project management in a collaborative setting.
- Compensation ranges from $79,200 to $91,100 annually, including incentive stock options and benefits.
- Position reports to Manager, Demand Marketing, and partners closely with Customer and Marketing Operations teams.
B2B Paid Media Marketing Manager Full Description
Weâre seeking a B2B Paid Media Marketing Manager to lead the strategy and execution of paid media programs for Newsela. This role will be instrumental in determining our B2B paid media strategy and optimizing campaigns across various channels to maximize our impact and investment. This role will report to the Manager, Demand Marketing and will partner closely with our Customer and Marketing Operations teams.
About the Role:
- Develop, execute, and manage paid search and social campaigns (Google Ads, LinkedIn, Meta, etc.) aligned with Newselaâs objectives and key results.
- Optimize campaign performance through A/B testing, audience targeting, and bid strategies.
- Establish benchmarks for paid media performance and manage budgets efficiently to maximize impact and ROI.
- Research competitive strategies and recommend adjustments to our keyword and competitive ad strategies accordingly.
- Collaborate with content and creative teams to ensure ad creatives align with messaging and campaign objectives.
- Monitor key performance metrics (CPC, CTR, ROAS) and adjust strategies accordingly.
- Report out regularly on paid media campaign effectiveness, and provide insights and recommendations based on data analysis.
- Collaborate with data team stakeholders to develop dashboards to track performance.
- Incorporate AI tools and workflows into your work to become more effective and efficient.
What You'll Be Doing:
- You have experience executing paid media campaigns across many channels and are looking for deeper ownership of the B2B strategy.
- You are passionate about paid media marketing and love working collaboratively to launch the best version of a campaign.
- You love data and want to dig into campaign and channel performance to gather insights and challenge your hypotheses.
- You love working in a fast-paced, high-output setting, while also finding opportunities to scale for broader impact and efficiency.
About You:
- You have 3-5 years of B2B paid media experience in a SaaS environment and have a proven track record of being one part strategist, one part executor
- You have experience executing and optimizing paid ad campaigns across multiple channels including Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms.
- You are drawn to collaboration and can bring a voice to integrating paid media into multi-channel campaign planning.
- You have strong proficiency in Google Analytics, Google Tag Manager, and conversion tracking.
- You are extremely data-driven and able to analyze data and translate insights into recommended actionable strategies
- You have strong project management and entrepreneurial skills to work independently on complex projects
- You are comfortable with ambiguity and can move forward in this environment
- You love problem solving and collaborating with cross-functional teams to solve reporting and data hurdles
Why youâll love working at Newsela:
- Health & Wellness: Comprehensive medical benefits with employer contribution to premiums and to HSA accounts. Additional benefits such as pet insurance, free access to the Calm app, and more to help you stay healthy: mind, body, and soul.
- Work From Home: We are a fully remote company. We provide a monthly tech stipend to support your WFH needs!
- Supporting ALL Families: Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more!
- Financial Wellbeing: Invest in your future with our 401(k) plan, which includes a employer match to help you build long-term financial security.
- Time Off: Flexible PTO plus 10 company holidays plus winter break (Dec 24th - Jan 1st).
- Professional Development:Newsela offers an annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials to foster professional growth within their current role and career aspirations at Newsela.
- Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.
All offers of employment are contingent upon the successful completion of a background check as part of our pre-employment process.About Newsela:
Newsela takes authentic, real world content from trusted sources and makes it instruction ready for K-12 classrooms. Each text is published at five reading levels, so content is accessible to every learner. Today, over 3.3 million teachers and 40 million students have registered with Newsela for content that's personalized to student interests, accessible to everyone, aligned to instructional standards, and attached to activities and reporting that hold teachers accountable for instruction and students accountable for their work. With over 15,000 texts on our platform and multiple new texts published every day across 20+ genres, Newsela enables educators to go deep on any subject they choose.
#LI-Remote
Final compensation will be determined based on the candidateâs individual skills, qualifications, and experience. Total compensation for this role also includes incentive stock options and benefits.
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