Senior Director, Data Strategy

🇺🇸 Kent, OH 🕑 Full-Time 💰 $86K - $108K 💻 Information Technology 🗓️ June 11th, 2026

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Edtech.com's Summary

Kent State University is hiring a Senior Director, Data Strategy. The role leads the Engagement and Optimization Team to integrate cross-platform data, perform audience analytics, and deliver strategic performance reporting. The position collaborates with university partners to enhance audience engagement, campaign planning, and content delivery while guiding institutional data strategy across departments.

Highlights

Lead the Engagement and Optimization Team, supervising Content Optimization Specialist and UX/CRM Manager.
Facilitate cross-platform data integration and audience analytics to support strategic performance reporting.
Collaborate with IT, college partners, and division leads to unify data systems and improve audience engagement.
Identify and deploy AI tools for analytics, engagement, user journeys, and personalization.
Develop KPIs, dashboards, and reports using data from various communication channels and CRM systems.
Bachelor’s degree in data analytics or related field with six years of relevant experience required; master’s preferred.
Proficiency in business intelligence platforms (Looker Studio, Power BI, Tableau), analytics tools (Google Analytics GA4, Tag Manager), and AI-powered analytics.
Knowledge of content optimization trends, data governance, and compliance standards such as FERPA and GDPR.
Strong communication and collaboration skills for working across diverse university departments.
Salary range: $86,439 - $107,778 annually.