Edtech.com's Summary

Concorde Career Colleges, Inc. is hiring a Senior Director Product & Campus Marketing. The role drives the development and execution of marketing campaigns to promote educational programs, collaborating with teams and agencies to enhance customer engagement and student acquisition. It involves analyzing market trends, managing CRM systems, and leading a high-performance marketing team.

Highlights

Develop and execute marketing campaigns to drive business results and student enrollment
Lead marketing expansion and growth initiatives in collaboration with internal teams
Conduct market research and competitive analysis to inform strategy and messaging
Use data analytics and CRM systems to optimize campaign ROI and personalize student experiences
Design product launch plans and nurture prospective students through the enrollment funnel
Partner with campus leadership and local marketing staff to increase brand awareness and community engagement
Bachelor's Degree in Marketing or related field required, with at least 7 years of strategic marketing experience
Expertise in CRM systems, digital marketing channels, and marketing data analytics required
Preferred experience includes leadership of field/sales teams, education industry marketing, and higher education experience
Salary range: $140,000 - $175,000; benefits include tuition waiver, paid time off, retirement matching, and competitive insurance plans

Senior Director Product & Campus Marketing Full Description

Overview:

Sr Director Product & Campus Marketing

The Senior Director of Product and Campus Marketing is responsible for crafting high-impact marketing campaigns that effectively showcase the value of the organization's programs to prospective students. In this role, the Senior Director collaborates with marketing team leaders and agencies to execute campaigns, to implement across local channels, including events, field marketing, and engagement platforms. The role analyzes the competitive landscape and uses research to generate consumer insights that enhance media efficiency and the overall customer experience. With a deep understanding of how the organization's programs meet consumer needs, the Senior Director develops compelling messaging that drives student acquisition.

Salary Range: $140,000 - $175,000

In addition to joining an organization with an outstanding mission, Concorde is happy to provide the following Benefits You'll Love -

Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses
Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible)
Retirement Matching: 50% match on the first 6% of your contributions after 90 days
Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby
Competitive Insurance: Health, vision, and dental coverage for you and your dependents
Pet Insurance: Competitive coverage for your furry family members through ASPCA
Health Plan Enrollment: Eligibility starts first of the month following completing one full month of employment

Responsibilities:

Develop and execute inspiring and compelling marketing campaigns for programs and offering that drive business results
Serve as the key point of contact and driver for the marketing team with expansion and growth initiatives
Conduct market research to identify customer needs and market trends
Understand competitive environment and how to effectively differentiate offerings
Use data and analytics to improve ROI of campaigns and find new opportunities for the promotion of programs
Identify healthcare programmatic sector association and influencer groups for engagement and collaboration
Design product launch plans for new programs and its cross-functional implementation
Develop and execute campaigns to nurture prospective students from lead to enrollment
Use lead scoring and prospect data to develop segmented and personalized customer experiences throughout the enrollment process
Define audience segments and partner across the marketing, admissions and campus operations developing and executing campaigns to increase market share
Manage CRM system and related tech to deliver personalized customer experiences
Key strategist leader in the “Student Life Cycle" designing and documenting strategies that assist in driving prospect across the enrollment funnel
Develop local and regional marketing strategies that leverage local marketing reps, campus staff, and admissions staff to drive cultivate brand awareness, community engagement and incremental leads for campuses
Support relationships with Campus Presidents and their staff to help guide marketing team members to
coordinate campaigns and collaborate to identify opportunities for improvements in marketing effectiveness/efficiency
Establish/maintain a high-performance team of professional, motivated and engaged staff utilizing effective training, performance management and career-development activities while leading them to achieve established business results and performance metrics
Recognizes and rewards employee contributions and achievements
Other duties as assigned

Qualifications:
Education/Experience

Bachelor's Degree (preferably in Marketing) (required)
Minimum 7 years' strategic marketing experience (required)
High proficiency in marketing data and analytics and interpreting results (required)
Minimum two (2) years' experience leading a team of field and sales representatives (preferred)
Expert proficiency with CRM systems and engagement marketing tactics, particularly email marketing (required)
Prior work experience with lead generation and marketing in the Education industry (preferred)
Experience in Higher Education (preferred)

Skills

Skilled in creating an effective online marketing presence
Proficiency in developing and executing strategic plans that align with the organization's goals
Expertise in managing the entire lifecycle of a product from inception through launch and ongoing management
Understanding of how to design and improve products based on user needs and feedback
Knowledge of marketing strategies tailored to educational institutions, including engagement tactics for students, faculty, and administration
Proficiency in digital marketing channels, including social media, email campaigns, SEO, and content marketing
Flexibility to adjust strategies based on market trends, changes in the educational landscape, and emerging technologies
Experience in engaging with campus communities and understanding their unique needs and preference

Standard Abilities

Able and willing to:
- Communicate, think, learn, and reason
- Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks
- Safely ambulate and/or maneuver when on-site at Company locations
- Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility
Ability to use good judgment, problem-solving and decision-making skills
Ability to maintain confidentiality and manage sensitive information with discretion
Ability to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneously
Ability to gain, understand and apply information and data as it relates essential functions of the position
Ability to foster long-term relationships with stakeholders

Abilities

Ability to creatively work through challenging projects that involve several variables and multiple stakeholders
Ability to generate and use customer insight and market trends to shape effective campaign strategy
Able to present complex ideas, results and plans in simplified manner to stakeholders

Work Environment

Work is performed indoors in a climate-controlled environment when on site at assigned company location. Employees must be able to safely ambulate when on company premises.
This position is designated as remote. Employees must meet minimum technical standards for eligibility and participation.
Overnight and/or Local travel up to 10%

Original Job Description

Overview:

Sr Director Product & Campus Marketing

Salary Range: $140,000 - $175,000

In addition to joining an organization with an outstanding mission, Concorde is happy to provide the following Benefits You'll Love -

Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses
Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible)
Retirement Matching: 50% match on the first 6% of your contributions after 90 days
Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby
Competitive Insurance: Health, vision, and dental coverage for you and your dependents
Pet Insurance: Competitive coverage for your furry family members through ASPCA
Health Plan Enrollment: Eligibility starts first of the month following completing one full month of employment

Responsibilities:

Develop and execute inspiring and compelling marketing campaigns for programs and offering that drive business results
Serve as the key point of contact and driver for the marketing team with expansion and growth initiatives
Conduct market research to identify customer needs and market trends
Understand competitive environment and how to effectively differentiate offerings
Use data and analytics to improve ROI of campaigns and find new opportunities for the promotion of programs
Identify healthcare programmatic sector association and influencer groups for engagement and collaboration
Design product launch plans for new programs and its cross-functional implementation
Develop and execute campaigns to nurture prospective students from lead to enrollment
Use lead scoring and prospect data to develop segmented and personalized customer experiences throughout the enrollment process
Define audience segments and partner across the marketing, admissions and campus operations developing and executing campaigns to increase market share
Manage CRM system and related tech to deliver personalized customer experiences
Key strategist leader in the “Student Life Cycle" designing and documenting strategies that assist in driving prospect across the enrollment funnel
Develop local and regional marketing strategies that leverage local marketing reps, campus staff, and admissions staff to drive cultivate brand awareness, community engagement and incremental leads for campuses
Support relationships with Campus Presidents and their staff to help guide marketing team members to
coordinate campaigns and collaborate to identify opportunities for improvements in marketing effectiveness/efficiency
Establish/maintain a high-performance team of professional, motivated and engaged staff utilizing effective training, performance management and career-development activities while leading them to achieve established business results and performance metrics
Recognizes and rewards employee contributions and achievements
Other duties as assigned

Qualifications:
Education/Experience

Bachelor's Degree (preferably in Marketing) (required)
Minimum 7 years' strategic marketing experience (required)
High proficiency in marketing data and analytics and interpreting results (required)
Minimum two (2) years' experience leading a team of field and sales representatives (preferred)
Expert proficiency with CRM systems and engagement marketing tactics, particularly email marketing (required)
Prior work experience with lead generation and marketing in the Education industry (preferred)
Experience in Higher Education (preferred)

Skills

Skilled in creating an effective online marketing presence
Proficiency in developing and executing strategic plans that align with the organization's goals
Expertise in managing the entire lifecycle of a product from inception through launch and ongoing management
Understanding of how to design and improve products based on user needs and feedback
Knowledge of marketing strategies tailored to educational institutions, including engagement tactics for students, faculty, and administration
Proficiency in digital marketing channels, including social media, email campaigns, SEO, and content marketing
Flexibility to adjust strategies based on market trends, changes in the educational landscape, and emerging technologies
Experience in engaging with campus communities and understanding their unique needs and preference

Standard Abilities

Able and willing to:
- Communicate, think, learn, and reason
- Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks
- Safely ambulate and/or maneuver when on-site at Company locations
- Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility
Ability to use good judgment, problem-solving and decision-making skills
Ability to maintain confidentiality and manage sensitive information with discretion
Ability to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneously
Ability to gain, understand and apply information and data as it relates essential functions of the position
Ability to foster long-term relationships with stakeholders

Abilities

Ability to creatively work through challenging projects that involve several variables and multiple stakeholders
Ability to generate and use customer insight and market trends to shape effective campaign strategy
Able to present complex ideas, results and plans in simplified manner to stakeholders

Work Environment

Work is performed indoors in a climate-controlled environment when on site at assigned company location. Employees must be able to safely ambulate when on company premises.
This position is designated as remote. Employees must meet minimum technical standards for eligibility and participation.
Overnight and/or Local travel up to 10%

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