Scholastic
Senior Director, Social Media Strategy
🇺🇸 Hybrid - New York, NY
🕑 Full-Time
💰 $241K - $265K
💻 Marketing
🗓️ August 26th, 2025
Sprinklr
Edtech.com's Summary
Scholastic is hiring a Senior Director, Social Media Strategy to lead the development and execution of an enterprise-wide organic social media strategy. This role drives brand awareness, engagement, and traffic by overseeing creative direction, community management, and analytics, while managing a high-performing team and advancing social innovation.
Highlights
- Lead and execute a bold organic social media strategy across multiple brands and platforms
- Oversee brand safety, community management, and reputation protection
- Direct editorial vision and creative content for social channels
- Utilize KPIs and analytics to optimize social media performance
- Manage and mentor a team of social strategists and content creators
- Drive innovation through emerging social media trends and formats like short-form video and social commerce
- Requires 10+ years in digital/social media marketing with 5+ years in leadership roles
- Proficiency with social media analytics and enterprise platforms such as Sprinklr
- Bachelor’s degree required; advanced degree preferred
- Annual salary range: $241,000 to $265,000
Senior Director, Social Media Strategy Full Description
Senior Director, Social Media Strategy
New York, New York
Full time
Job Description:
THE OPPORTUNITY
The Senior Director, Unified Social Media is a leadership role within Scholastic’s Digital Services team, responsible for shaping and executing the enterprise-wide organic social media strategy. This leader will drive audience engagement, strengthen brand equity, and support business growth by building bold, creative, and data-informed approaches to social storytelling.
Reporting to the Chief Digital Officer, this role leads the Unified Social Media team—the center of excellence for Scholastic’s organic social channels. Working across divisions and brand portfolios (from the Hunger Games series to the Clifford PBS show), the Senior Director will define the strategic direction for organic social, oversee executional excellence, and ensure content aligns with Scholastic’s mission, business goals, and customer needs.
Scholastic’s Digital Services team is focused on building a modern digital ecosystem that strengthens connections with customers and unlocks digital growth. The Senior Director will play a key role in advancing that mission through social content that inspires, informs, and engages millions of teachers, parents, and readers.
This is an exciting opportunity for a strategic, creative, and collaborative social media leader to shape how one of the world’s most trusted brands shows up on social.
The role is based in the NYC office and requires being in the office three days per week.
RESPONSIBILITIES
Define and Execute Social Strategy:
Lead the development and execution of a bold, enterprise-wide organic social media strategy that drives brand awareness, engagement, and traffic by defining channel roles, content strategies, and audience approaches across key platforms
Lead the development and execution of a bold, enterprise-wide organic social media strategy that drives brand awareness, engagement, and traffic by defining channel roles, content strategies, and audience approaches across key platforms
Reputation & Community Management:
Oversee brand safety, customer trust, and real-time engagement by establishing clear community management guidelines, moderation protocols, and escalation paths.
Monitor sentiment, respond to customer inquiries, and coordinate with PR and Communications teams to manage risk, protect reputation, and build lasting relationships with audiences.
Lead Creative & Editorial Direction:
Oversee the editorial vision and creative direction for organic social, ensuring platform-native storytelling, timely and differentiated content, and visual excellence
Oversee the editorial vision and creative direction for organic social, ensuring platform-native storytelling, timely and differentiated content, and visual excellence
Drive Analytics & Optimization:
Own and optimize the performance of organic social through robust KPI frameworks, platform analytics, and content insights, translating data into strategic recommendations in partnership with the Digital Analytics team
Manage and Scale a High-Performing Team:
Lead, mentor, and grow a high-performing team of social strategists and content creators while fostering a culture of collaboration, creativity, and accountability
Lead, mentor, and grow a high-performing team of social strategists and content creators while fostering a culture of collaboration, creativity, and accountability
Social Innovation & Thought Leadership:
Drive platform innovation and thought leadership by staying ahead of emerging trends, technologies, and content formats, testing new approaches such as short-form video, social commerce, and creator collaborations.
Bring forward bold, future-facing ideas that position Scholastic as a category leader in organic social and inspire cross-functional teams to experiment and evolve.
About Scholastic
For more than 100 years, Scholastic Corporation (NASDAQ: SCHL) has been meeting children where they are – at school, at home and in their communities – by creating quality content and experiences, all beginning with literacy. Scholastic delivers stories, characters, and learning moments that empower all kids to become lifelong readers and learners through bestselling children’s books, literacy- and knowledge-building resources for schools including classroom magazines, and award-winning, entertaining children's media. As the world's largest publisher and distributor of children's books through school-based book clubs and book fairs, classroom libraries, school and public libraries, retail, and online, and with a global reach into more than 135 countries, Scholastic encourages the personal and intellectual growth of all children, while nurturing a lifelong relationship with reading, themselves, and the world around them. Learn more at www.scholastic.com.
Some benefits that we offer:
- Full suite of health and wellness benefits (including a $0 deductible Medical Plan)
- Retirement Savings Plan 401(k) with options for both Roth and Traditional Contributions
- Tuition-Free programs for undergraduate and graduate degrees
- Generous Parental Leave Program
- Employee Stock Purchase Plan (ESPP) with opportunity for discounted stock at a 15% discount
Thank you for your consideration in choosing Scholastic.
Qualifications
HOW YOU CAN FIT (Qualifications)
Knowledge, Skills, and Abilities:
- Proven ability to lead and scale social media strategies across multiple brands, platforms, and audiences in a large organization.
- Strong editorial judgment and creative instincts, with a deep understanding of platform-native storytelling and audience engagement best practices.
- Experience managing high-performing teams, inspiring creativity, and partnering across marketing, PR, and lines of business.
- Fluency in social media performance metrics, platform insights tools, and digital customer behavior to inform strategy and iterate content.
Experience:
- 10+ years in digital or social media marketing, with at least 5 years leading strategy and execution at the enterprise or multi-brand level.
- Experience in publishing, media, education, or consumer brands preferred.
- Familiarity with social listening and enterprise management platforms, such as Sprinklr
Education:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field required; advanced degree preferred.
Time Type:
Full time
Job Type:
Regular
Job Family Group:
Internet/E-Commerce
Location Region/State:
New York
Compensation Range:
Annual Salary: 241,000.00 - 265,000.00
EEO Statement:
Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran. Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination.
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