Edtech.com's Summary

Colibri Group is hiring a Senior Events Marketing Specialist. This role is responsible for the strategic planning, coordination, and execution of in-person events that support the company's brand, lead generation, and revenue goals. The specialist manages all aspects of event logistics, vendor coordination, lead capture, and reporting to ensure measurable business impact.

Highlights

Plan and execute logistics for national conferences and trade shows including registrations, shipping, and on-site setup.
Develop event timelines, checklists, run-of-show documents, and contingency plans.
Coordinate with internal teams to align events with business objectives and messaging.
Manage event budgets, invoices, expenses, and forecasting.
Build relationships and coordinate with venues, show organizers, and third-party vendors.
Own event lead capture processes and promptly upload leads into Salesforce.
Report monthly on event engagement, lead metrics, pipeline impact, and ROI.
Require 4–7+ years of event marketing or conference management experience with hands-on in-person event execution.
Proficiency with CRM systems (Salesforce preferred) and event lead capture tools.
Ability to manage multiple events simultaneously and handle budgets and performance analysis.

Senior Events Marketing Specialist Full Description

At Colibri Group, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork, and Curiosity. These values guide our interactions with each other, our customers, and our community.

Becker Professional Education, proudly part of the Colibri Group family, is a leader in CPA Exam Review, CMA Exam Review, and CPE (Continuing Professional Education). Our programs are led by expert instructors and feature high-quality content delivered through flexible learning formats, including on-demand resources and webcasts. To learn more about our offerings and our commitment to excellence, visit us at www.becker.com.

Becker is trusted by accountants around the globe for industry-leading tools and unwavering support that drive success. Our focus is on delivering resultsâresults that stem from a deep commitment to our students' success. We create personalized learning experiences, leverage cutting-edge technologies, and tirelessly advocate for the accounting profession. These efforts have made Becker the choice of over 1 million CPA candidates worldwide.

Position Overview:

The Senior Events Marketing Specialist is a hands-on individual contributor responsible for strategic planning, coordination and delivery of high quality in person events that support Becker’s brand, lead generation, and revenue goals. This role owns end-to-end event execution with accountability for logistics, vendor coordination, lead capture accuracy and post-event reporting to ensure events drive measurable business impact.

What You'll Do

• Plan, coordinate and execute all aspects of event logistics for national conferences and trade shows, including registration, shipping, ordering materials, booth setup and on-site execution.

•Develop and maintain detailed event timelines, checklists, run-of-show documents and contingency plans.

• Coordinate with internal teams (Product Marketing, Sales, Creative, Content, E-mail) to ensure events align to business objectives and messaging; establish measurable goals for each event

• Conduct run-of-show meetings with relevant internal partners to ensure all are aware of their roles and responsibilities.

• Support pre event and post event communications, including email and sales enablement assets.

• Manage all event budgets, invoices, and expenses for individual events and overall including monthly forecasting.

• Build relationships with strategic partners and coordinate with venues, show organizers, and third-party vendors.

• Identify opportunities to improve efficiency and reduce costs while maintaining event quality.

• Improve event processes, templates, and best practices to increase efficiency and consistency.

• Own event lead capture processes, tools, and workflows.

• Upload event leads into Salesforce promptly and accurately, including source, campaign, and event details.

• Partner with Sales and Marketing on post-event lead handoff, follow up SLAs, and issue resolution.

• Report monthly on event performance, covering engagement, lead metrics, pipeline impact, and ROI.

• Produce post-event recap reports with insights, results, and recommendations for future improvement.

• Achieve goals established for each event

• Event leads captured accurately and on time

• Salesforce data completeness

• Overall event ROI

• On time, on-budget, error free event execution

What You'll Need to Succeed

• 4–7+ years of experience in event marketing or conference management.

• Hands-on experience executing in person events end to end.

• Strong attention to detail, organization, and project management skills.

• Experience with CRM systems (Salesforce preferred) and event lead capture tools.

• Comfortable working cross functionally and managing multiple events simultaneously. Availability to travel to major events as needed

• Ability to manage budgets, analyze and report on event performance

Colibri Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected characteristic.

Original Job Description