Edtech.com's Summary

Coursedog is hiring a Senior Graphic Designer / Lead Brand Designer to lead and execute the visual branding strategy within the marketing team. This role involves driving strategic visual brand direction, creating key design assets, collaborating across teams, and managing video and motion design production to enhance the company’s brand experience.

Highlights

Lead the strategic direction and implementation of visual branding across marketing channels.
Create templates, key assets, and design updates for print, web, advertising, and video.
Collaborate with executive leadership and cross-functional teams to align on brand vision.
Manage external vendors for animation and video production.
Proficient in design tools including Adobe Suite, Figma, and Canva.
Experience with UX/UI design, wireframing, and working with developers.
Strong verbal and written communication skills.
Minimum 5 years of design experience across various media formats.
Support brand marketing goals through consultative collaboration and independent workload management.
Position reports to SVP, Marketing and operates fully remotely.

Senior Graphic Designer / Lead Brand Designer Full Description

We are looking for a self-starting Senior Graphic Designer / Lead Brand Designer to own the design and visual branding as a part of the marketing team. As the cornerstone of design on the marketing team, you will both drive strategic direction for visual elements of our branding, as well as do the work of bringing that vision to life. The ideal candidate thrives in a fast-paced environment, can collaborate cross-functionally to ensure their work elevates our brand experience across teams, and knows how to incorporate feedback effectively into their work while owning a vision for bringing the Coursedog brand to life.

We are looking for someone we can count on to:

Drive the strategic direction of our visual brand, as well as do the design work of bringing that direction to life
Communicating effectively and achieve alignment with executive audiences on a visual brand direction
Expand and own the implementation of our existing brand guidelines
Own the creation of a series of key asset templates and adapt existing content into those templates
Develop the design direction for our print magazine, AcOps
Lead design updates on our website via wireframing while collaborating with our Sr. Product Marketing, Sr. Demand Gen Manager, and website dev agency
Art direct and craft ads for multi-channel advertising campaigns
Collaborate with Product Marketing and other leaders involved in positioning to define key diagrams or visuals used frequently to communicate our value propositions
Drive video and animation storyboarding, as well as direction, for key assets
Manage external animators and video editing vendors to realize video and other motion assets
Own the ongoing visual identity of Coursedog so that we project our category leadership
Elevate our brand marketing efforts to improve the impact of visual elements
Propose and drive design priorities to support our go-to-market and customer success goals

We want to hear from you if:

Youâve been designing for 5+
Youâre proficient with a wide range of design tools that include Adobe Suite, Figma and Canva
You like to work collaboratively, while being able to independently manage your own workload
You have strong verbal and written communication skills
You have experience designing for a wide variety of media, from web to print to booth design, and more
Youâre comfortable with a consultative approach that influences colleagues toward your vision
You have experience with UX / UI as a part of web design and wireframing
You have worked closely with or managed developers as a part of the web design process
You have experience storyboarding and directing motion design, animation, or video creation efforts

Working at Coursedog

Healthcare, Dental & Vision
We follow a fixed contribution model to ensure equity and transparency. Each employee receives the same annual dollar amount to allocate toward their medical, dental, and vision coverage. This empowers you to select the plan that best meets your needs â whether itâs a base-level plan or a more comprehensive option.

Depending on the selected coverage level, the company covers:

Employee-only coverage: 99% to 55% of monthly premiums
Employee + dependents: 77% to 43% of monthly premiums

We proudly partner with Aetna and Guardian, and offer access to best-in-class wellness perks including:

Spring Health (mental health support)
XP Health (vision benefits)
Carrot Fertility (family planning)
One Medical (primary care)

We also support pre-tax savings through Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).

Retirement Planning
To support long-term financial health, we offer a 401(k) plan from day one of employment.
Beginning January 1, 2026, weâll provide a 4% employer match on your annual salary (subject to federal limits) for employees contributing to a tax-advantaged retirement account.

Paid Time Off
We trust our employees to manage their time responsibly. Thatâs why we offer an unlimited Paid Time Off policy â because flexibility and balance are critical for sustained excellence and personal well-being.

Remote-First Since Inception
We were built for distributed work. Our culture emphasizes flexibility over rigidity, outcomes over hours, and transparency over gatekeeping. We are committed to being a remote-first organization indefinitely, empowering you to work where and how you thrive best.

Equity
As a valued contributor to our collective success, youâll participate in the upside. All employees are granted equity in the company, with vesting aligned to your role and tenure. Equity grants are reviewed and adjusted with promotions to reflect your evolving impact.

Paid Parental Leave
We proudly support working parents with industry-leading benefits.

Primary caregivers are eligible for 12 weeks of paid leave
Secondary caregivers receive 6 weeks of paid leave

This time is fully paid and available to all eligible employees regardless of gender or family structure.

Original Job Description

We are looking for someone we can count on to:

Drive the strategic direction of our visual brand, as well as do the design work of bringing that direction to life
Communicating effectively and achieve alignment with executive audiences on a visual brand direction
Expand and own the implementation of our existing brand guidelines
Own the creation of a series of key asset templates and adapt existing content into those templates
Develop the design direction for our print magazine, AcOps
Lead design updates on our website via wireframing while collaborating with our Sr. Product Marketing, Sr. Demand Gen Manager, and website dev agency
Art direct and craft ads for multi-channel advertising campaigns
Collaborate with Product Marketing and other leaders involved in positioning to define key diagrams or visuals used frequently to communicate our value propositions
Drive video and animation storyboarding, as well as direction, for key assets
Manage external animators and video editing vendors to realize video and other motion assets
Own the ongoing visual identity of Coursedog so that we project our category leadership
Elevate our brand marketing efforts to improve the impact of visual elements
Propose and drive design priorities to support our go-to-market and customer success goals

We want to hear from you if:

Youâve been designing for 5+
Youâre proficient with a wide range of design tools that include Adobe Suite, Figma and Canva
You like to work collaboratively, while being able to independently manage your own workload
You have strong verbal and written communication skills
You have experience designing for a wide variety of media, from web to print to booth design, and more
Youâre comfortable with a consultative approach that influences colleagues toward your vision
You have experience with UX / UI as a part of web design and wireframing
You have worked closely with or managed developers as a part of the web design process
You have experience storyboarding and directing motion design, animation, or video creation efforts

Working at Coursedog

Depending on the selected coverage level, the company covers:

Employee-only coverage: 99% to 55% of monthly premiums
Employee + dependents: 77% to 43% of monthly premiums

We proudly partner with Aetna and Guardian, and offer access to best-in-class wellness perks including:

Spring Health (mental health support)
XP Health (vision benefits)
Carrot Fertility (family planning)
One Medical (primary care)

We also support pre-tax savings through Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).

Paid Parental Leave
We proudly support working parents with industry-leading benefits.

Primary caregivers are eligible for 12 weeks of paid leave
Secondary caregivers receive 6 weeks of paid leave

This time is fully paid and available to all eligible employees regardless of gender or family structure.

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