Senior Growth Marketer

Edtech.com's Summary

Handshake is hiring a Senior Growth Marketer to expand and nurture a network of AI research experts. The role involves developing growth strategies, executing multi-channel marketing campaigns, partnering with internal teams, and optimizing digital marketing to support Handshake's AI research community.

Highlights

Develop and implement growth strategies for an AI research expert network.
Create and manage multi-channel marketing campaigns including content, social media, email, and paid ads.
Collaborate with product, operations, and engineering teams and build university and academic partnerships.
Optimize campaigns using A/B testing, analytics, SEO, and performance tracking.
Manage lifecycle marketing flows to engage and retain community members.
Proficient in digital marketing channels: SEO, paid acquisition (LinkedIn, Meta, Google ads), and social media marketing.
Experience with CRM and lifecycle marketing platforms like Iterable or Salesforce.
Skilled in analytics tools such as Google Analytics and HubSpot.
Requires 6+ years of growth marketing experience, preferably targeting technical or academic audiences.
Bonus skills include SQL proficiency and familiarity with AI/ML workflows and model evaluation.

Senior Growth Marketer Full Description

About Handshake

Handshake is the career network for the AI economy. 20 million knowledge workers, 1,600 educational institutions, 1 million employers (including 100% of the Fortune 50), and every foundational AI lab trust Handshake to power career discovery, hiring, and upskilling, from freelance AI training gigs to first internships to full-time careers and beyond. This unique value is leading to unparalleled growth; in 2025, we tripled our ARR at scale.

Why join Handshake now:

Shape how every career evolves in the AI economy, at global scale, with impact your friends, family and peers can see and feel
Work hand-in-hand with world-class AI labs, Fortune 500 partners and the worldâs top educational institutions
Join a team with leadership from Scale AI, Meta, xAI, Notion, Coinbase, and Palantir, among others
Build a massive, fast-growing business with billions in revenue

The Role

Handshake is expanding into AI research and development, building a world-class network of experts - PhDs, researchers, and subject matter specialists - who contribute to cutting-edge AI through specialized research, model evaluation, and domain-specific applications.

Weâre looking for a Senior Growth Marketer to engage, grow, and nurture this expert network, ensuring experts feel valued, motivated, and well-supported. This role is a unique opportunity to bridge academia and industry, shaping a new initiative at Handshake while collaborating with product, operations, and engineering teams to create a seamless and rewarding program experience.

Develop and implement growth strategies to expand our AI research community of graduates.
Create and execute multi-channel marketing campaigns, including content marketing, social media, email marketing, and paid marketing.
Partner with internal teams to drive growth through targeted outreach, university partnerships, and academic collaborations.
Optimize digital marketing strategies using A/B testing, analytics, and performance tracking.
Manage and grow our presence on platforms such as LinkedIn, Twitter, and research-focused forums
Manage and optimize lifecycle marketing flows to nurture and retain community members throughout their engagement journey.
Leverage SEO best practices to improve visibility and searchability.

You HaveMust-Haves:

6+ years of experience in growth marketing, preferably to technical or academic audiences.
Strong understanding of digital marketing channels, including SEO, paid acquisition (e.g. LinkedIn, Meta, Google ads), and social media marketing.
Experience with lifecycle marketing and CRM platforms such as Iterable or Salesforce to optimize engagement and retention strategies.
Proficiency in analytics tools such as Google Analytics, HubSpot, or equivalent.
Excellent written and verbal communication skills.
Ability to work independently and thrive in a fast-paced, remote environment.
Passion for AI research and fostering academic communities is a plus.

Bonus Points:

Experience with CRM platforms such as Iterable
Proficient in SQL
Familiarity with AI/ML workflows, data labeling, or model evaluation processes.

We Offer

Handshake delivers benefits that help you feel supportedâand thrive at work and in life.

The below benefits are for full-time US employees.

ð¯ Ownership: Equity in a fast-growing company

ð° Financial Wellness: 401(k) match, competitive compensation, financial coaching

ð¼ Family Support: Paid parental leave, fertility benefits, parental coaching

ð Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend

ð Growth: $2,000 learning stipend, ongoing development

ð» Remote & Office: Internet, commuting, and free lunch/gym in our SF office

ð Time Off: Flexible PTO, 15 holidays + 2 flex days

ð¤ Connection: Team outings & referral bonuses

Explore our mission, values, and comprehensive US benefits at joinhandshake.com/careers .

Original Job Description