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edtech.com
Chess.com logo

Chess.com

Senior Lifecycle Marketing Manager

🇺🇸 Remote - US

🕑 Full-Time

💰 TBD

💻 Marketing

🗓️ July 15th, 2025

Amplitude Looker SQL

Edtech.com's Summary

Chess.com is hiring a Senior Lifecycle Marketing Manager to lead campaigns that engage, retain, and grow their global user base of over 200 million chess players. This role requires developing and executing full-funnel lifecycle marketing strategies using data-driven insights, managing automated messaging across channels like email and push notifications, and collaborating with product, data, design, and engineering teams to achieve business goals.

Highlights
  • Lead lifecycle marketing strategies from onboarding to reactivation
  • Use Iterable to build and optimize automated messaging journeys (email, push, in-app)
  • Run A/B and multivariate tests to improve campaign performance
  • Partner with analytics teams using tools like Superset, Looker, or Amplitude for segmentation and insights
  • Collaborate with product teams on launches and monetization campaigns
  • Drive roadmap planning, prioritization, and cross-functional alignment
  • Mentor junior marketers and develop lifecycle marketing best practices
  • Requires 5-6+ years in lifecycle marketing, preferably in mobile or consumer products
  • Strong experimentation skills and experience with SQL and analytics platforms
  • Excellent communication and collaboration skills in a fully distributed, remote team

Senior Lifecycle Marketing Manager Full Description

Senior Lifecycle Marketing Manager

About Us
Chess.com is one of the largest gaming sites in the world and the #1 platform for playing, learning, and enjoying chess.

We are a team of 600+ fully remote people in 60+ countries working hard to serve the global chess community. We are here to support 200M+ chess players worldwide with the best possible product, content, and tools to serve the community!

We are a tech company. A gaming company. A content company. And we do it all with passion and commitment to the game. Above all we prize our mission-driven, flat, life-celebrating, no-corporate culture, and we look forward to meeting you and learning more about what you can bring to the team.

About You
Chess.com is seeking a data-driven and strategic Senior Lifecycle Marketing Manager to lead initiatives that engage, retain, and grow our 200M+ global user base across the player lifecycle. You’ll own the strategy and execution of campaigns across email, push, and in-app messaging, using tools like Iterable to build highly personalized, automated journeys at scale. You’ll work closely with product, data, design, and engineering to drive meaningful business impact. You’ll blend data with creativity, bringing our brand voice to life moments that convert and genuinely delight our members. This role is ideal for someone who thrives on translating behavioral insights into high-impact lifecycle programs.

What You'll Do
  • Own full-funnel lifecycle marketing strategies from onboarding to reactivation
  • Use Iterable to build, and optimize automated messaging journeys across key channels (email, push, in-app)
  • Champion an experimentation-first mindset, continuously running A/B and multivariate tests to improve campaign performance
  • Partner with analytics to develop cohort segmentation, define success metrics, and interpret campaign results (using tools like Superset, Looker or Amplitude)
  • Collaborate with Product teams to support launches, product-led initiatives, and monetization campaigns
  • Drive strategic roadmap planning, prioritization, and cross-functional alignment
  • Mentor junior marketers and contribute to evolving lifecycle marketing best practices

Preferred Skills
  • 5 to 6+ years of experience in lifecycle marketing, ideally in mobile or consumer products
  • Proven track record of using experimentation and testing frameworks to drive channel performance
  • Strong experimentation and analytical thinking; comfortable using Superset, Looker, or SQL for insights
  • Hands-on experience with Iterable or similar cross-channel engagement platforms
  • Excellent communication, collaboration, and project management skills
  • Strong collaboration and communication skills working in a fully distributed team
  • Sense of ownership and responsibility

About the Opportunity
  • This is a full-time opportunity
  • We are 100% remote (work from anywhere!)
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You can learn more about us here:

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