Risepoint
Senior Lifecycle Marketing Project Manager
Edtech.com's Summary
- Lead project management for lifecycle campaigns, journeys, and automation programs from scoping through delivery.
- Own intake, prioritization, and resource allocation aligning all initiatives with department goals.
- Serve as a bridge among Lifecycle Marketing, Lifecycle Automation, and other marketing teams for seamless integration.
- Collaborate with Channel Marketing, Integrated Marketing, Student Success Center, and Analytics teams to align lifecycle initiatives.
- Identify and manage risks, dependencies, and capacity constraints to maintain project momentum.
- Use project management tools like Workfront or similar platforms.
- Require 7+ years of experience in project/program management within marketing, CRM, or lifecycle environments.
- Strong skills in process design, optimization, communication, stakeholder management, and problem-solving are essential.
- Experience with Salesforce Marketing Cloud, Salesforce CRM, Twilio, or similar platforms is advantageous.
- Project Management certification (PMP, Agile, or similar) and experience in higher education or edtech are preferred.
Senior Lifecycle Marketing Project Manager Full Description
Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs.
The Impact You Will Make
As Sr. Project Manager, Lifecycle Marketing & Automation, you will own the operational engine that enables lifecycle marketing strategy to be executed at scale. You will establish a centralized operational hub that streamlines cross-functional alignment, enabling the Lifecycle Marketing and Automation teams to operate with maximum efficiency.
You will serve as a critical bridge between Lifecycle Marketing, Lifecycle Automation, and broader marketing functions, driving alignment across workstreams and ensuring lifecycle programs are fully integrated into the broader marketing ecosystem. Your work will improve speed to market, increase operational visibility, and enable consistent, scalable execution that drives enrollment growth and student success.
How You Will Bring Our Mission to Life
What You Will Do
- Champion operational excellence by owning intake, prioritization, and resource allocation, ensuring all initiatives directly align with department goals and objectives.
- Lead end-to-end project management for lifecycle campaigns, journeys, and automation programs, from scoping through delivery.
- Translate lifecycle strategy into clear plans, timelines, and coordinated execution across email, SMS, and CRM programs.
- Partner closely with Lifecycle Marketing and Lifecycle Automation to align priorities, scope work, and ensure execution readiness.
- Collaborate with project management partners across Channel Marketing, Integrated Marketing, Student Success Center, Analytics and other teams to ensure lifecycle initiatives are integrated across broader workstreams.
- Identify risks, dependencies, and capacity constraints; proactively resolve issues to maintain momentum.
- Drive visibility into project status, timelines, and delivery through clear reporting and stakeholder communication.
- Establish and optimize processes, workflows, and SOPs to improve speed, quality, and scalability.
- Lead retrospectives and continuous improvement efforts to enhance operational effectiveness.
What Success Looks Like
- Lifecycle initiatives are clearly prioritized, well-scoped, and consistently delivered on time with high quality.
- Intake and prioritization processes create clarity, focus, and alignment across lifecycle teams.
- Lifecycle programs are seamlessly integrated with broader initiatives and workstreams.
- Cross-functional teams operate with strong coordination, minimal friction, and clear accountability.
- Processes are efficient and scalable, enabling faster speed to market.
- Continuous improvement is embedded, with regular enhancements to workflows and execution.
How Impact Will Be Measured
- On-time, on-scope delivery of lifecycle campaigns and automation initiatives.
- Speed to market for lifecycle programs and partner/program launches.
- Effectiveness of intake and prioritization (alignment to business goals, reduced bottlenecks, etc.).
- Stakeholder satisfaction across Lifecycle Marketing, Automation, and cross-functional teams.
- Visibility and accuracy of project tracking, reporting, and capacity planning.
What You'll Bring to the Team
Experience That Matters Most
- 7+ years of experience in project or program management within marketing, CRM, or lifecycle environments.
- Proven ability to manage complex, cross-functional initiatives and drive alignment across multiple teams.
- Experience owning intake, prioritization, and workflow management in a fast-paced environment.
- Demonstrated strength in process design, optimization, and scalable operations.
- Experience with project management tools (e.g., Workfront or similar platforms).
- Excellent communication, stakeholder management, and problem-solving skills.
Experience That's Great to Have
- Experience in higher education or edtech environments.
- Familiarity with Salesforce Marketing Cloud, Salesforce CRM, Twilio, or similar platforms.
- Experience supporting marketing automation, journey orchestration, or Martech implementations.
- Experience working across complex, multi-partner or matrixed organizations.
- Project Management certification (PMP, Agile, or similar).
Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.
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