Panorama Education
Senior Manager, Events Marketing
CRM
Edtech.com's Summary
Panorama is hiring a Senior Manager, Events Marketing to lead and execute a comprehensive events program aimed at driving pipeline growth and enhancing brand value. This role manages the full events strategy across various formats, partners with sales and marketing teams, oversees a team, and optimizes budget and performance to deliver impactful event experiences.
Highlights
- Lead strategy and execution of a high-volume event portfolio focused on pipeline and revenue growth.
- Manage end-to-end event planning including logistics, vendor and speaker management, and attendee engagement.
- Develop scalable event operations with robust playbooks, templates, and team processes.
- Partner cross-functionally with Sales, Marketing, Client Partnerships, and leadership to align goals and messaging.
- Manage and mentor a team of two direct reports to meet performance and development goals.
- Utilize event metrics and ROI tracking to continuously improve event impact and efficiency.
- Required 10+ years in B2B tech events management and 3+ years people management experience.
- Preferred experience with both in-person and virtual event formats and event technology platforms (e.g., CRM/MAP integration).
- Base salary range: $131,750 to $193,750 with bonuses, equity, and comprehensive benefits including 401K match and flexible vacation.
- Strong preference for candidates with edtech experience or interest in rapidly learning the space.
Senior Manager, Events Marketing Full Description
Senior Manager, Events Marketing
RemoteMarketingFull timeMNGEVT-26-1
United States
Description
About the role
Panorama is looking for an experienced Events Senior Manager to lead the strategy and execution of a high-volume events program that drives pipeline growth and strengthens our brand recognition and value. This role will own the end-to-end events strategy across industry conferences, lead generation events, customer meetings, and virtual events, with a focus on creating exceptional experiences that convert to measurable outcomes.
You’ll partner closely with Marketing, Sales, and Client Partnerships to develop integrated event plans, prioritize the budget toward the highest-impact opportunities, and ensure each event is resourced and executed to a high standard. This role includes managing a team of two direct reports and building the systems, playbooks, and processes needed to scale.
What you’ll do
Own event strategy and pipeline impact
- Develop and lead Panorama’s events strategy across a high volume of event types, ensuring strong alignment to pipeline and revenue goals.
- Define event objectives, target audiences, success metrics, and go-to-market plans for each event to drive effective pipeline creation.
- Build a scalable operating model to manage multiple concurrent events without compromising quality or results.
Deliver best-in-class event experiences
- Own the end-to-end planning and execution of events, including vendor management, logistics, speaker management, attendee communications, and onsite/virtual delivery.
- Optimize the event experience at every touchpoint to create a positive and consistent brand experience.
- Ensure lead capture and audience engagement strategies are embedded into the event design and execution.
Budget prioritization and performance optimization
- Own and manage the events budget, making strategic trade-offs based on expected impact and pipeline opportunity.
- Track performance and ROI across events, using learnings to continuously improve outcomes and scale what works.
- Create post-event reporting with actionable insights and recommendations to improve future programming.
Cross-functional partnership and execution excellence
- Partner closely with Sales and Client Partnerships to align event goals, staffing plans, outreach strategies, and follow-up motions.
- Collaborate with internal stakeholders across marketing, content, product marketing, and leadership to ensure strong messaging, positioning, and campaign alignment.
- Drive operational rigor including timelines, resourcing plans, event calendars, and communication workflows.
People management and team leadership
- Manage, mentor, and support a team of two direct reports, ensuring priorities, development goals, and performance expectations are clear and consistently met.
- Establish event playbooks, templates, and processes to improve team efficiency and execution quality.
- Create a culture of high accountability, excellent stakeholder management, and strong attention to detail.
Requirements
- 10+ years of experience in B2B tech events management, including ownership of a high-volume event portfolio.
- 3+ years of people management experience, with a track record of coaching and developing team members.
- Proven ability to build and execute event strategies that drive pipeline creation and measurable revenue impact.
- Strong experience managing budgets, prioritizing investments, and assessing performance/ROI.
- Demonstrated success partnering with Sales and cross-functional stakeholders to deliver cohesive event programs and follow-up strategies.
- Excellent project management skills with strong attention to detail and the ability to manage multiple initiatives simultaneously.
- Exceptional communication skills and the ability to represent the brand confidently with external audiences.
- Experience in edtech is strongly preferred (or strong interest and ability to ramp quickly in the space).
Bonus points
- Experience running event programs across both in-person and virtual formats at scale.
- Familiarity with event tech platforms and lead management workflows (e.g., badge scans, registration tools, CRM/MAP integration).
- Experience building repeatable playbooks and processes in a fast-growing organization.
Benefits
The base salary for this position is $131,750 - $193,750.
Our salary is just one component of Panorama’s competitive total rewards strategy that also includes annual bonuses or commission awards, equity awards, as well as other region-specific health and welfare benefits
Some of the additional benefits offered are:
- 401K with an employer match
- Health, dental, vision, life insurance, and short-term and long-term disability coverage.
- Flexible spending account for health care and dependent care
- Wellness Reimbursement
- Work from Home Reimbursement
- Flexible vacation policy
- Parental leave program
- Company Issued Laptop
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