Edtech.com's Summary

WGU is hiring a Senior Manager, Experiential Product Enablement to lead the operationalization of student-centered technology across the university system. This role drives cross-functional technology adoption initiatives by aligning product vision with user experience and institutional goals, ensuring meaningful outcomes for learners, faculty, and staff.

Highlights

Define and lead success enablement strategy across the enterprise.
Coordinate adoption strategies aligning Product Management, Academic, People Development, and Operational teams.
Translate product strategies into scalable, role-specific enablement plans integrating user and institutional workflows.
Engage senior and mid-level stakeholders to embed enablement into transformation strategies.
Create integrated internal campaigns with storytelling, multimedia, and role-based communications.
Design behavior change strategies supporting institutional transformation readiness.
Develop adoption playbooks, implementation frameworks, and onboarding pathways for scaling usage.
Monitor success metrics such as adoption, engagement, and learner impact aligned with KPIs like retention and graduation.
Minimum of 8 years in product marketing, change enablement, or technology implementation with 3 years in leadership.
Master’s degree in Education, Business, Organizational Development, or related field; equivalent experience accepted.

Senior Manager, Experiential Product Enablement Full Description

Senior Manager, Experiential Product Enablement

Salt Lake City, UT

Raleigh/Durham, NC

Full time

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Grade: Management_Executive 609Pay Range: $163,200.00 - $293,800.00

Job Description

Location: Salt Lake City, UT office OR Raleigh, North Carolina office

Job Description Summary

The Senior Manager, Experiential Product Enablement plays a pivotal role in transforming the learner experience by leading the highly matrixed operationalization of innovative, student-centered technology across the university system. This role leads enterprise-level enablement efforts by aligning product vision with user experience, employee and student workflows, and institutional goals, ensuring that new tools deliver meaningful outcomes for learners, faculty, staff, and the university. Operating at a strategic level and navigating organizational complexity, this role drives the cross-functional design and execution of technology adoption initiatives that deliver on the value proposition by translating sophisticated innovation strategies into accessible, actionable adoption pathways and user journeys for diverse audiences.

Primary Responsibilities

Defines and leads the Success Enablement strategy.
Leads enterprise-wide coordination of adoption strategies, ensuring alignment among Product Management, Academic Organization, People Development, and Operational teams in a highly matrixed environment.
Translates emerging product strategies and platform capabilities into user-centric enablement plans that are scalable, role-specific, and connect both user and institutional workflows for reliable execution and impact.
Acts as a unifying force across diverse functional areas to drive alignment, shared ownership, coordinated adoption efforts, and shared accountability of outcomes.
Engages senior and mid-level stakeholders to gain buy-in, clarify priorities, and embed enablement into broader institutional transformation strategies.
Establishes collaboration opportunities across academic, operational, and technical partners to ensure continuous refinement and long-term success of technology implementations.
Develops compelling, persona-driven messaging and change narratives that resonate with internal audiences and elevates the perceived value of new technologies.
Creates integrated internal go-to-user campaigns, including storytelling assets, product explainers, multimedia resources, and role-based communications, to drive awareness, understanding, and behavioral adoption.
Designs and implements behavior change strategies that support institutional transformation and readiness for disruption.
Builds internal capacity by launching communities of practice, peer coaching networks, and toolkits that support continuous skill development and cultural alignment.
Guides the development of adoption playbooks, implementation frameworks, and onboarding pathways that empower local leaders and teams to scale usage confidently.
Defines and monitors success metrics related to adoption, engagement, proficiency, and learner impact, ensuring alignment with institutional KPIs such as retention and graduation rates.
Leverages usage analytics, feedback surveys, and sentiment analysis to continuously refine enablement strategies and maximize effectiveness.
Showcases early wins, user stories, and measurable outcomes to reinforce momentum, celebrate innovation, and inspire broader adoption.
Performs other job-related duties as assigned.

This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities. The contents of this document or related job requirements may change at any time with or without notice.

Qualifications

Knowledge, Skills, and Abilities

Demonstrated success leading cross-functional initiatives and influencing diverse stakeholder groups within complex, matrixed organizations
Exceptional ability to translate technical and strategic concepts into accessible, actionable communications and enablement experiences
Deep understanding of adult learning principles, stakeholder engagement, and behavior change models
Proven ability to lead through influence, especially across departments and in the absence of formal authority
Strong written and verbal communication skills

Education

Master’s Degree in Education, Business, Organizational Development, or related field

Experience

8 or more years of experience in product marketing, change enablement, technology implementation, or strategic learning initiatives, preferably in higher education or mission-driven environments.
3 or more years of people leadership experience.

Experience in lieu of education

Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Generally, equivalent relevant experience is defined as 1 year of experience for 1 year of education and is the discretion of the hiring manager.

Preferred Qualifications

PhD in Education, Business, Organizational Development, or a related field
Experience with product or learning technology adoption at scale
Certifications in change management (e.g., Prosci), project management, and coaching methodology (i.e. ICF)
Strong familiarity with LMS platforms, adaptive technologies, analytics dashboards, and AI-powered learning tools

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Position & Application Details
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.

Original Job Description