Senior Manager - Field & Customer Marketing

About the company

NovoEd’s collaborative talent development platform empowers organizations to design and deliver experiential learning that accelerates business performance on a global scale. NovoEd’s proven approach to learning connects diverse groups of learners, mentors, and leaders in a high-impact online environment, unlocking your organization’s collective knowledge and driving measurable outcomes.

About the role

The Senior Manager, Field & Customer Marketing will own the strategy, execution, and full lifecycle of NovoEd’s in-person and experiential marketing programs and our customer marketing initiatives —from early-stage pipeline acceleration through customer expansion, retention, and advocacy.

This role sits at the intersection of demand generation, sales, and customer success, and is responsible for creating high-impact moments that drive pipeline, deepen customer relationships, and turn customers into champions of the NovoEd platform.

Success in this role will be measured by pipeline influence and generation, customer engagement and expansion impact, and the amplification of the NovoEd brand across our ICP accounts, customers, and partners.

What Will You Do?Field Marketing & Events

• Strategize, plan, and execute a portfolio of in-person and hybrid events, including micro-events, executive dinners, meetups, customer roundtables, partner events, and large-scale conferences and tradeshows.
• Develop compelling event programming rooted in industry trends, market research, and NovoEd’s positioning across products
• Own end-to-end event execution, including messaging, visual identity, AV experience, speaker management, logistics, and pre- and post-event communications.
• Partner closely with Demand Generation and Sales to ensure alignment on target accounts, messaging, follow-up motions, and pipeline outcomes.
• Translate event experiences into reusable content assets such as webinars, case studies, thought leadership, social content, and sales enablement materials.

Customer Marketing

• Design and execute customer marketing programs that drive customer engagement, adoption, expansion, and advocacy.
• Build and manage customer-led events and programming, including user groups, customer roundtables, executive exchanges, and customer speakers at industry events.
• Partner with Customer Success, Product Marketing, and RevOps to identify the right customers, stories, and moments across the lifecycle.
• Develop scalable programs that foster community, peer learning, and customer connection—both online and in person.
• Identify and activate customer advocates for events, content, sales references, and partner initiatives.

Measurement, Strategy & Cross-Functional Leadership

• Define and communicate ROI and business impact for field and customer marketing initiatives using dashboards and performance data.
• Continuously test, iterate, and improve programs based on performance insights and qualitative feedback.
• Act as a frontline steward of the NovoEd brand, translating brand strategy and visual identity into memorable, high-quality experiences.
• Serve as a thought partner internally, bringing forward market signals, customer insights, and strategic themes observed in the field.

What Skills Are Needed For This Role?Experience & Skills

• Bachelor’s degree in marketing, communications, hospitality, or a related field preferred.
• 4–8 years of experience across field marketing, events, and/or customer marketing (B2B SaaS experience strongly preferred).
• Proven ability to own programs end-to-end, from strategy through execution and measurement.
• Experienced events producer with strong attention to detail and operational rigor.
• Strong verbal and written communication skills; confident working with executives, customers, and partners.
• Comfortable working across Sales, Demand Generation, Customer Success, Product Marketing, and RevOps.
• Strong business acumen and analytical mindset; able to connect activities to pipeline and revenue outcomes.
• Ability to travel to support events
• Creative, adaptable, and comfortable operating in a fast-moving, evolving environment.
• Collaborative team player with emerging leadership presence and the ability to influence others.

Why Will You Love NovoEd?

• A collaborative, people-first work environment
• Paid parental leave
• Flexible vacation policy
• Comprehensive health care coverage
• Matching 401(k)
• Work-from-home reimbursement
• Phone and internet bill reimbursements

NovoEd provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

 Hiring Process