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edtech.com
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University at Buffalo

Senior Manager, Integrated Marketing Communications

🇺🇸 Buffalo, NY 🕑 Full-Time 💰 $85K - $90K 💻 Marketing 🗓️ March 18th, 2026
Salesforce CRM

Edtech.com's Summary

University at Buffalo is hiring a Senior Manager, Integrated Marketing Communications. This role leads the planning, execution, and evaluation of integrated marketing communications strategies to promote industry-academia collaboration, tech commercialization, and entrepreneurship within the Business and Entrepreneur Partnerships team. The manager oversees content development, campaign management, social media, and public relations to enhance visibility and impact.

Highlights

  • Develop and implement integrated marketing and messaging strategies for campaigns and initiatives.

  • Manage campaign schedules, budgets, and ensure brand consistency across projects.

  • Lead content creation and collaborate with creatives and vendors to produce high-quality promotional materials.

  • Oversee social media planning, posting, monitoring, and analytics-based recommendations.

  • Coordinate PR efforts including news releases, talking points, and media monitoring.

  • Build relationships with program leaders, academic units, and external partners to support shared goals.

  • Proficient in digital marketing tools, social media management, and basic analytics reporting.

  • Preferred experience includes 5-7 years in marketing/communications in higher education, economic development, or research settings.

  • Familiarity with CRM and marketing automation platforms such as Salesforce and Slate is preferred.

  • Salary range: $85,000 - $90,000 annually with a comprehensive benefits package.

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