Blackbaud
Senior Social Media Manager
Edtech.com's Summary
- Develop, produce, and edit social-first content including graphics and short-form videos optimized for platforms like LinkedIn, Facebook, Instagram, X, and YouTube.
- Adapt existing marketing and thought leadership content into social-friendly formats and manage editorial calendars.
- Monitor and respond in real-time to social media community conversations in US-style English, providing frontline customer care in partnership with Customer Support.
- Track, analyze, and report channel and campaign performance using analytics and monitoring tools, offering optimization insights.
- Requires 5-7+ years of social media management experience with proven content creation skills using tools such as Canva and Adobe Creative Suite.
- Need a deep understanding of social platforms, best practices, audience behaviors, community management, and social customer care.
- Must be proficient with social analytics, monitoring, and content scheduling tools like Sprinklr or Sprout.
- Preferred experience includes working with global or enterprise-level B2B and tech brands, familiarity with executive social programs (e.g., Sprout Advocacy), and use of AI tools for content scaling.
- Experience with project management tools such as Asana and capability to manage multiple workstreams independently and collaboratively across time zones.
- Direct experience producing social media content for a predominantly North American audience.
Senior Social Media Manager Full Description
As Senior Social Media Manager, you will manage and execute organic social media strategies that align with business goals and elevate Blackbaud's brand presence across platforms. You'll play a key role in activating our AI leadership positioning, develop content tailored for social channels, manage day-to-day publishing and engagement, monitor sentiment and performance, and support campaign-level social activation.
This role requires an understanding of social media ecosystems within the B2B and tech space, a passion for content creation, and a strong grasp of how to use emerging technologiesâincluding AI toolsâto scale brand voice and engagement. You are a creative thinker and proactive collaborator with excellent communication skills, a pulse on platform trends, and a passion for developing social-first content.
What You'll Do (Responsibilities)
Content Creation & Execution
Develop, produce, and edit socialâfirst contentâincluding graphics, shortâform video, and platformâoptimized copyâthat brings established campaign and social strategies to life.
Adapt existing marketing, product, and thought leadership content into social-friendly formats.
Execute publishing across channels (LinkedIn, Facebook, Instagram, X, YouTube, etc.), maintaining a high quality, consistent brand presence.
Partner closely with the Social Strategist and Brand Marketing Manager to manage editorial calendars and ensure timely execution of campaigns and content.
Community & Channel Management
Monitor and respond in real-time to comments, messages, and community conversations in clear, US-style English to maintain a consistent and credible brand voice.
Provide frontline customer care through social channels in partnership with Customer Support.
Build meaningful community relationships and elevate opportunities for brand advocacy.
Monitor channels daily to identify emerging risks, sentiment shifts, and engagement patterns.
Support the program and content management of Blackbaud's employee advocacy tools content needs as relevant.
Reporting & Performance Insights
Track, analyze, and report on channel and campaign performance using analytics and monitoring tools.
Share actionable insights and recommendations for optimization.
Support measurement of brand sentiment and reputation trends.
What You'll Bring (Qualifications)
Required
5-7+ years of social media management experience
Proven experience creating social-first content across formats (graphic, shortform video, copywriting) using tools such as Canva, Adobe Creative Suite, or similar design and video-editing tools.
Deep understanding of social platforms, best practices, and audience behaviors.
Experience with community management and customer care on social channels.
Proficiency with social analytics, monitoring, and content scheduling tools (Sprinklr, Sprout, or similar).
Excellent writing, editing, and visual communication skills.
Strong organizational skills with the ability to manage multiple workstreams in a fast-paced environment.
Ability to work independently, collaborate across time zones, and maintain a high bar for quality.
Direct experience with social media content for a predominantly North American audience.
Preferred
Experience working with global or enterprise level B2B and tech brands.
Familiarity with executive social programs or advocacy platforms (e.g., Sprout Advocacy).
Comfort using AI tools to scale content production, ideation, or copywriting.
Experience with project management tools (Asana or similar).
Stay up to date on everything Blackbaud, follow us on Linkedin, X, Instagram, Facebook and YouTube â
Blackbaud powers social impact through purposeâdriven technology and responsible AI. Guided by our Intelligence for Good® vision, we're building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.
Blackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.
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