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1012 LEGO Systems, Inc. is hiring a Senior Manager Marketing Investment Planning (Temporary). This role drives global marketing performance by developing strategic investment plans to optimize ROI and align marketing efforts across LEGO's diverse markets. The manager leads marketing fund allocation, assesses long-term demand impacts, and fosters strong relationships with global and regional teams to advance commercial and marketing objectives.

Highlights

Develop strategic marketing investment plans to improve ROI and ensure alignment with corporate marketing strategy.
Shape marketing assumptions for consumer audiences and LEGO themes within Integrated Commercial Planning.
Lead allocation of marketing funds for both current and future investments, optimizing impact and meeting global targets.
Analyze marketing activities' effects on long-term demand and contribute to early planning phases.
Communicate investment strategies to enhance Return on Marketing Investment (ROMI) using audience insights and business modeling.
Maintain trust-based relationships with global and regional partners to align priorities and influence decision-making.
Utilize data analytics to identify trends, risks, and opportunities supporting investment decisions and demand planning.
Experience required with Marketing Mix Modeling, sales forecasting, strategic planning, and cross-functional leadership.
Bachelor's degree in Marketing, Business Administration, Finance, or related field; Master’s degree preferred.
Compensation ranges from $134,750 to $202,126 with benefits including family care leave, insurance, wellbeing programs, colleague discount, and bonus scheme.

Senior Manager Marketing Investment Planning (Temporary) Full Description

Job Description

Are you ready to elevate global marketing excellence by crafting strategic investment plans that improve ROI and enhance alignment across the diverse markets of the LEGO Group?

Join us in shaping the future of marketing at the LEGO Group, where your innovative strategies will drive impactful results across the globe!

** This is a temporary position with a duration of approximately 12 months based on business needs. **

Core Responsibilities:

Drive global marketing performance by developing strategic investment plans that optimize ROI, align with our marketing strategy, and enhance cohesion across LEGO Group's diverse markets.
Shape marketing assumptions for consumer audiences and LEGO® themes as part of the Integrated Commercial Planning (ICP) process, partnering closely with various global and regional marketing and commercial teams. Lead the allocation of marketing funds to ensure optimal impact and alignment with global targets for both in-year and future (Y+1) investments.
Assess the impact of marketing activities and investment changes on long-term demand, providing key inputs for early planning phases.
Develop and communicate investment strategies and guidelines that enhance Return on Marketing Investment (ROMI) based on audience insights, business performance, and modeling outcomes, and advise on budget allocation to drive marketing effectiveness and efficiency
Cultivate and maintain strong, trust-based relationships with both global and regional partners across functions and seniority levels, aligning priorities, influencing decision-making, and driving followership to advance shared commercial and marketing objectives.
Use data and analytics to identify global and regional trends, risks, and opportunities, informing future investment decisions and supporting performance and demand planning.
Deliver ad-hoc theme or audience analyses to enhance business visibility and contribute to global insights when required.
Contribute to process and project improvements that strengthen team efficiency and satisfaction.

Play your part in our team succeeding

The Senior Manager Marketing Investment Planning plays a critical role in guiding global marketing ambitions to regional marketing planners. Through strategic foresight and data-driven decision-making, this role ensures marketing investments deliver strong returns, strengthens brand impact, and enables scalable growth across markets.

Do you have what it takes?

Proven experience in marketing investment planning or business analysis with a regional focus.
Strong grasp of data analytics and its application in marketing investment decision-making.
Experience with Marketing Mix Modeling and forecasting sales based on marketing channels.
Demonstrated ability in strategic planning, with the ability to align marketing initiatives with overarching corporate objectives.
Effective communication and engagement skills with a track record of building consensus.
Agility in adapting to new trends and changing market conditions to optimize marketing investments.
Leadership experience with a background in cross-functional team collaboration.
Bachelor's degree in Marketing, Business Administration, Finance, or a related analytical field.

Nice to have:

Master's degree in a related field.
Experience with integrated commercial planning and marketing spend guidelines creation.
Strong project management skills with an emphasis on time-bound deliverables.

Language Skills:

Professional level in English required.

Additional details on this position:

Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
No relocation assistance will be provided for this position.

#LI-SW2

#LI-Hybrid

Compensation
The salary for this position has a range of $134,750.00 - $202,126.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here are some of what to expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to "inspire and develop the builders of tomorrow."

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Original Job Description