Edtech.com's Summary

The LEGO Group is hiring a Senior Manager, Paid Social Media Activation to lead the paid social media strategy and campaign execution for the Americas. This role involves partnering with business units to translate global marketing plans into regional paid social media strategies, managing a regional team, overseeing campaign performance, and contributing to the development of in-house media capabilities.

Highlights

Lead and oversee paid social media campaign execution with emphasis on YouTube and other platforms across the Americas.
Develop regional paid social strategies aligned with global plans, managing budget allocation, targeting, and ad formats.
Manage a growing regional media team, ensuring global standard alignment and campaign quality.
Collaborate with analytics teams on reporting, brand lift studies, and campaign performance optimization.
Proficiency with social buying platforms such as Google Ads/DV360, Meta Ads Manager, TikTok Ads, Pinterest, and Sprinklr.
Strong experience in digital advertising with a focus on YouTube and social media, including cross-platform campaign management.
Salary range: $124,706 to $187,060, with comprehensive benefits and bonus scheme eligibility.
Requirements include extensive hands-on experience in digital advertising, proven or potential leadership capabilities, and strong analytical skills.
Nice to have: experience in digital media planning, account management, and familiarity with COPPA compliance for kids content.
Works closely with internal business units and cross-functional partners to optimize media spend and campaign effectiveness.

Senior Manager, Paid Social Media Activation Full Description

Senior Manager, Paid Social Media Activation

Location
Boston, Massachusetts, United States of America
Category
Sales, Marketing & Product Management

Job Description

Ready to shape the future of digital advertising for the LEGO Group in the Americas? The Global Media Activation Team needs an experienced media leader to drive paid social media strategy and activation.

If you're a skilled people leader with expertise in social media advertising and a passion for crafting world-class campaigns, this is your opportunity!

Core Responsibilities

Serve as the key regional partner to Business Unit Leads, overseeing paid social media timelines, campaign execution, and performance updates, with a strong focus on YouTube and other Paid Social platforms.
Translate global marketing plans into tailored regional paid social media strategies, guiding platform mix, budget allocation, targeting, ad formats, and flighting while ensuring alignment with global governance standards and regional goals.
Manage and provide direction for a regional team that oversees paid social media campaigns in the Americas as the team expands, ensuring alignment with global standards and elevating campaign quality.
Oversee media team's pacing, performance, and campaign health, collaborating with analytics teams on reporting, brand lift studies, and performance storytelling for optimizations and insights.
Co-create internal playbooks and systems to support the growth of in-house media capabilities, improving workflow and clarity through cross-functional collaboration.
Analyze cost-efficiency by tactic/platform to identify areas for smarter media investment.
Contribute to global knowledge sharing by packaging regional findings and collaborating with the other regional leads on strategy refinement.

Play your part in our team succeeding

The Global Media Activation team is at the forefront of shaping how the LEGO Group connects with kids, parents, and fans through world-class digital advertising. This newly formed team is crucial in developing the LEGO Group's advertising excellence. This role is pivotal in bringing that vision to life regionally, acting as the go-to expert for paid social media campaign execution, planning, and performance. By supporting local Business Units and integrating global strategy, this position directly contributes to optimizing media spend, enhancing campaign effectiveness, and building robust internal processes that will define the future of LEGO's digital presence.

Do you have what it takes?

Extensive hands-on experience in digital advertising within brand, agency, ad tech, or platform-side roles, with a strong focus on YouTube and social media.
Proven ability to lead a team of individual contributors (or demonstrated leadership potential in managing projects/initiatives with cross-functional teams).
Proficiency with social buying platforms such as Google Ads/DV360, Meta Ads Manager, TikTok Ads, Pinterest, Sprinklr, and other major social platforms.
Strong skills in campaign analysis, insights, and optimization recommendations, with an analytical approach to distill data into actionable insights.
Experience managing paid social campaigns across YouTube, Meta, TikTok, Pinterest, and emerging platforms, demonstrating comfort in translating strategic goals into actionable media plans.
Adaptability to thrive in environments with evolving processes and structures, energized by building something new and shaping foundational ways of working.
Collaborative and adaptable communicator who thrives in cross-functional conversations and comfortable working with internal and external partners.

Nice to have:

Background in digital media planning or account management at a brand, agency or media partner, with some hands-on campaign activation experience.
Familiarity advertising on made for kids content and COPPA compliance.

Additional details on this position:

Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
No relocation assistance is offered for this position.

#LI-SW2

#LI-Hybrid

Compensation
The salary for this position has a range of $124,706.00 - $187,060.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Original Job Description

Senior Manager, Paid Social Media Activation

Location
Boston, Massachusetts, United States of America
Category
Sales, Marketing & Product Management

Job Description

If you're a skilled people leader with expertise in social media advertising and a passion for crafting world-class campaigns, this is your opportunity!

Core Responsibilities

Serve as the key regional partner to Business Unit Leads, overseeing paid social media timelines, campaign execution, and performance updates, with a strong focus on YouTube and other Paid Social platforms.
Translate global marketing plans into tailored regional paid social media strategies, guiding platform mix, budget allocation, targeting, ad formats, and flighting while ensuring alignment with global governance standards and regional goals.
Manage and provide direction for a regional team that oversees paid social media campaigns in the Americas as the team expands, ensuring alignment with global standards and elevating campaign quality.
Oversee media team's pacing, performance, and campaign health, collaborating with analytics teams on reporting, brand lift studies, and performance storytelling for optimizations and insights.
Co-create internal playbooks and systems to support the growth of in-house media capabilities, improving workflow and clarity through cross-functional collaboration.
Analyze cost-efficiency by tactic/platform to identify areas for smarter media investment.
Contribute to global knowledge sharing by packaging regional findings and collaborating with the other regional leads on strategy refinement.

Play your part in our team succeeding

Do you have what it takes?

Extensive hands-on experience in digital advertising within brand, agency, ad tech, or platform-side roles, with a strong focus on YouTube and social media.
Proven ability to lead a team of individual contributors (or demonstrated leadership potential in managing projects/initiatives with cross-functional teams).
Proficiency with social buying platforms such as Google Ads/DV360, Meta Ads Manager, TikTok Ads, Pinterest, Sprinklr, and other major social platforms.
Strong skills in campaign analysis, insights, and optimization recommendations, with an analytical approach to distill data into actionable insights.
Experience managing paid social campaigns across YouTube, Meta, TikTok, Pinterest, and emerging platforms, demonstrating comfort in translating strategic goals into actionable media plans.
Adaptability to thrive in environments with evolving processes and structures, energized by building something new and shaping foundational ways of working.
Collaborative and adaptable communicator who thrives in cross-functional conversations and comfortable working with internal and external partners.

Nice to have:

Background in digital media planning or account management at a brand, agency or media partner, with some hands-on campaign activation experience.
Familiarity advertising on made for kids content and COPPA compliance.

Additional details on this position:

Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
No relocation assistance is offered for this position.

#LI-SW2

#LI-Hybrid

What’s in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

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Senior Manager, Paid Social Media Activation

Edtech.com's Summary

Senior Manager, Paid Social Media Activation Full Description

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