Teaching Strategies
Senior Manager/Director, Content Marketing
Edtech.com's Summary
Teaching Strategies is hiring a Senior Manager/Director of Content Marketing to lead content strategy and execution across social media, webinars, virtual summits, video, and web content. This role drives brand strength, audience engagement, and business growth by collaborating with cross-functional teams to create clear and impactful content for educators, administrators, and buyers.
Highlights
- Lead multi-channel content marketing strategy including social media, webinars, virtual events, video, and web content
- Develop and manage content roadmap aligned with business priorities and audience needs
- Create content supporting brand awareness, demand generation, and customer growth throughout the buyer journey
- Coordinate webinar and virtual summit programs including topic planning, speaker management, and promotion
- Partner with Product Marketing, Sales, Education, and Creative teams to align content with positioning and campaign goals
- Manage editorial calendar, content repurposing, and performance-driven improvements
- Oversee content team members and external agencies, contractors, and freelancers
- Required 8-10+ years content marketing experience with expertise in multi-channel and B2B environments
- Preferred experience in education sector or EdTech with knowledge of public school, Head Start, and private childcare audiences
- Strong skills in writing, editing, storytelling, SEO, content UX, project management, and cross-team communication
Senior Manager/Director, Content Marketing Full Description
Senior Manager/Director, Content Marketing (Remote)
Be a Part of our Team!
Join a working team that is dedicated to the mission of the work we do!
Teaching Strategies is an innovative edtech organization focused on connecting teachers, children, and families. As front runners in the early childhood education market, we build dynamic, top-quality digital products that integrate all of the essential elements of a high-quality solution: curriculum, assessment, professional development, and family engagement. We are building a team of results-oriented individuals who will thrive in a collaborative, work-hard/play-hard culture. We pride ourselves on the impact we have on the early childhood field through supporting teachers who are doing the most important work there is, teaching children to become creative, confident thinkers.
Position Overview
Position Overview
We’re hiring a Sr. Manager/Director of Content Marketing to lead the strategy and execution of content that strengthens our brand, engages our audiences, and supports business growth.
This leader will own Teaching Strategies’ content ecosystem across social media, webinars, virtual summits, video, and web content. The role is responsible for turning business priorities, audience insight, and product value into content that is clear, relevant, and useful for educators, administrators, and buyers across the customer journey.
As part of the Demand Generation team, this role partners closely with Product Marketing, channel owners, Creative, Education, Research, Sales, and other cross-functional teams to ensure content is aligned, timely, and effective. The Sr. Manager/Director of Content Marketing brings strong editorial judgment, content leadership, and operational discipline to help Teaching Strategies show up with a clear and consistent voice in the market.
Specific Roles & Responsibilities:
- Lead the content marketing strategy across social media, webinars, virtual summits, video, web content, and key downloadable assets
- Build and manage a clear content roadmap aligned to business priorities, audience needs, and campaign plans
- Create content that supports brand awareness, audience engagement, demand generation, and customer growth across the buyer journey
- Lead the strategy and execution of webinar/demo programs, including topic planning, speaker coordination, promotion, and follow-up support
- Own the content strategy for virtual summits and flagship content experiences that build authority and deepen engagement
- Develop the video content strategy to support storytelling, product education, thought leadership, and brand visibility
- Guide web content strategy to improve clarity, discoverability, audience experience, and conversion
- Lead social media content strategy and execution to strengthen reach, engagement, and brand consistency
- Ensure content is adapted effectively for each channel while maintaining a clear and consistent Teaching Strategies voice
- Partner with Product Marketing to bring positioning, messaging, and value propositions to life through compelling content
- Partner with channel owners to align content to distribution, campaign needs, and performance goals
- Partner with Education, Research, Sales, and customer-facing teams to ensure content reflects educator needs, early childhood expertise, and real customer questions
- Own the editorial calendar and content planning process across major content streams
- Use performance insights to improve content quality, efficiency, and impact over time
- Manage content repurposing so priority content delivers value across multiple channels and formats
- Support reputation-related content across review platforms, social channels, and other public-facing touchpoints
- Lead and develop the supporting content manager and manage agencies, contractors, freelancers, and production partners as needed
Qualifications:
- 8–10+ years of experience in content marketing, digital content, brand content, or integrated marketing
- Experience leading multi-channel content strategy across social media, webinars, virtual events or summits, video, and web content
- Strong track record creating content that supports both brand growth and business outcomes
- Experience working in complex B2B environments with multi-stakeholder audiences and long buying cycles
- Education sector and/or EdTech experience strongly preferred, with familiarity across public school, Head Start, and private child care audiences a plus
- Strong experience partnering with Product Marketing, Demand Generation, Education, Sales, and Creative teams
- Strong writing, editing, and storytelling skills, with the ability to make complex ideas clear, relevant, and engaging
- Working knowledge of web content strategy, SEO, content UX, and performance measurement
- Strong project management and vendor management abilities
- Clear communicator who can bring structure, alignment, and direction across cross-functional teams
- Customer-centered leader who is practical, collaborative, and focused on impact
Why Teaching Strategies
At Teaching Strategies, our solutions and services are only as strong as the teams that create them. By bringing passion, dedication, and creativity to your job every day, there's no telling what you can do and where you can go! We provide a competitive compensation and benefits package, flexible work schedules, opportunities to engage with co-workers, access to career advancement and professional development opportunities, and the chance to make a difference in the communities we serve.
Let's open the door to your career at Teaching Strategies!
Some additional benefits & perks while working with Teaching Strategies
Teaching Strategies offers our employees a robust suite of benefits and other perks which include:
- Competitive compensation package
- Employee Equity Appreciation Program
- Health and wellness insurance benefits
- 401k with employer match
- Flexible work environment
- Unlimited paid time off (which includes paid holidays and Winter Break)
- Paid parental leave
- Tuition assistance, professional development, and opportunities for career growth
- Best in class technology equipment for every employee
- Penthouse suite in downtown DC seconds away from Washington Nationals Stadium and Audi Field
Teaching Strategies is an equal opportunity employer and is committed to fostering a workplace where everyone can thrive.
About Teaching Strategies, LLC
Teaching Strategies is the leading provider of curriculum, assessment, professional development, and family connection resources in the early childhood field. Offering ground-breaking solutions, including The Creative Curriculum®, GOLD®, tadpoles®, ReadyRosie™, ParentPal™, Al's Pals™, and professional development, Teaching Strategies believes that a child’s first 8 years form a critical foundation for school success. Teaching Strategies has been an advocate for the early childhood education community for more than 40 years.
Department
Marketing
Employment Type
Full Time
Workplace type
Fully remote
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