Edtech.com's Summary

Colibri Group is hiring a Senior Marketing Cloud Architect to lead the design, development, and optimization of Salesforce Marketing Cloud solutions. The role involves defining architecture roadmaps, implementing complex marketing automation systems, integrating platforms, and driving data-driven personalized experiences to support digital engagement strategies.

Highlights

Lead strategic architecture and own the Marketing Cloud roadmap aligned with business goals.
Implement end-to-end Marketing Cloud solutions including Journey Builder, Automation Studio, Cloud Pages, and Content Builder.
Architect integrations between Marketing Cloud, Salesforce CRM, and external systems via APIs and middleware.
Design data models and segmentation strategies ensuring compliance with GDPR and CCPA.
Drive continuous optimization through analytics, A/B testing, and campaign automation best practices.
Serve as subject matter expert and mentor for Marketing Cloud developers and administrators.
Required technical skills include AMPscript, SSJS, SQL, HTML/CSS, and API integration expertise.
Preferred certifications: Salesforce Marketing Cloud Consultant and Architect.
Must have 7+ years in digital marketing technology and at least 5 years in Salesforce Marketing Cloud architecture.
Strong skills in strategic thinking, leadership, communication, problem-solving, collaboration, adaptability, and a customer-centric mindset.

Senior Marketing Cloud Architect Full Description

At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,

Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,

and the community as a whole.

We have a rich and storied history. Colibri is one of the pioneers of online professional education,

introducing some of the first web-based professional education courses in 2001. Today, the company’s

family of brands are the leading online professional education platforms in their respective end-markets.

We proudly serve >1 million customers annually and employ more than 1,500 mission-aligned

professionals. To learn more, please visit: www.colibrigroup.com

Position Overview:

We are seeking a Senior Marketing Cloud Architect to lead the design, development, and optimization of enterprise-level marketing automation solutions using Salesforce Marketing Cloud. This role is critical in shaping our digital engagement strategy, ensuring seamless integration across platforms, and delivering personalized, data-driven experiences at scale.

What You'll Do

Strategic Architecture
o Define and own the Marketing Cloud architecture roadmap aligned with business objectives.
o Partner with Marketing, Product, and Technology leaders to translate strategic goals into technical solutions.
Solution Delivery
o Lead end-to-end implementation of complex Marketing Cloud solutions, including Journey Builder, Automation Studio, Cloud Pages, and Content Builder.
o Architect integrations between Marketing Cloud, Salesforce CRM, and external systems using APIs and middleware.
Data Strategy
Design robust data models and segmentation strategies for advanced personalization.
o Ensure compliance with global privacy regulations (GDPR, CCPA).
Innovation & Optimization
o Introduce best practices for deliverability, dynamic content, and campaign automation.
o Drive continuous improvement through analytics, A/B testing, and performance optimization.
Leadership
o Serve as a subject matter expert and mentor for Marketing Cloud developers and administrators.
o Establish governance frameworks and coding standards.

What You'll Need to Succeed

7+ years in digital marketing technology, with at least 5 years in Salesforce Marketing Cloud architecture.
Proven track record of leading enterprise-scale implementations.
Technical Skills
o Expertise in AMPscript, SSJS, SQL, HTML/CSS, and API integrations.
o Strong understanding of data architecture and marketing automation best practices.
Certifications
o Salesforce Marketing Cloud Consultant and Architect certifications strongly preferred.
Soft Skills
o Strategic Thinking: Ability to align technical solutions with business objectives and long-term goals.
o Influence & Leadership: Skilled at guiding cross-functional teams and influencing stakeholders at all levels.
o Communication Excellence: Clear, concise, and persuasive communication for both technical and non-technical audiences.
o Problem-Solving: Strong analytical mindset to troubleshoot complex issues and design innovative solutions.
o Collaboration: Builds trust and fosters teamwork across Marketing, Technology, and Product organizations.
o Adaptability: Thrives in fast-paced environments and can pivot strategies based on evolving business needs.
o Customer-Centric Mindset: Keeps end-user experience at the forefront of all decisions.

Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!

Original Job Description

At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,

Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,

and the community as a whole.

We have a rich and storied history. Colibri is one of the pioneers of online professional education,

introducing some of the first web-based professional education courses in 2001. Today, the company’s

family of brands are the leading online professional education platforms in their respective end-markets.

We proudly serve >1 million customers annually and employ more than 1,500 mission-aligned

professionals. To learn more, please visit: www.colibrigroup.com

Position Overview:

What You'll Do

Strategic Architecture
o Define and own the Marketing Cloud architecture roadmap aligned with business objectives.
o Partner with Marketing, Product, and Technology leaders to translate strategic goals into technical solutions.
Solution Delivery
o Lead end-to-end implementation of complex Marketing Cloud solutions, including Journey Builder, Automation Studio, Cloud Pages, and Content Builder.
o Architect integrations between Marketing Cloud, Salesforce CRM, and external systems using APIs and middleware.
Data Strategy
Design robust data models and segmentation strategies for advanced personalization.
o Ensure compliance with global privacy regulations (GDPR, CCPA).
Innovation & Optimization
o Introduce best practices for deliverability, dynamic content, and campaign automation.
o Drive continuous improvement through analytics, A/B testing, and performance optimization.
Leadership
o Serve as a subject matter expert and mentor for Marketing Cloud developers and administrators.
o Establish governance frameworks and coding standards.

What You'll Need to Succeed

7+ years in digital marketing technology, with at least 5 years in Salesforce Marketing Cloud architecture.
Proven track record of leading enterprise-scale implementations.
Technical Skills
o Expertise in AMPscript, SSJS, SQL, HTML/CSS, and API integrations.
o Strong understanding of data architecture and marketing automation best practices.
Certifications
o Salesforce Marketing Cloud Consultant and Architect certifications strongly preferred.
Soft Skills
o Strategic Thinking: Ability to align technical solutions with business objectives and long-term goals.
o Influence & Leadership: Skilled at guiding cross-functional teams and influencing stakeholders at all levels.
o Communication Excellence: Clear, concise, and persuasive communication for both technical and non-technical audiences.
o Problem-Solving: Strong analytical mindset to troubleshoot complex issues and design innovative solutions.
o Collaboration: Builds trust and fosters teamwork across Marketing, Technology, and Product organizations.
o Adaptability: Thrives in fast-paced environments and can pivot strategies based on evolving business needs.
o Customer-Centric Mindset: Keeps end-user experience at the forefront of all decisions.

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Senior Marketing Cloud Architect

Edtech.com's Summary

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