Edtech.com's Summary

AllCampus is hiring a Senior Marketing Manager to lead strategic marketing efforts within their portfolio, ensuring alignment between marketing activities and partner as well as internal goals. This role requires monitoring marketing performance, collaborating with internal teams and external partners, and driving enrollment targets through data-driven strategies and communication.

Highlights

Lead marketing strategist for assigned programs, managing planning, execution, optimization, and reporting.
Develop program positioning and messaging with stakeholders based on brand, competition, and student journey.
Collaborate across teams including Paid Digital, SEO, Email, Social Media, Affiliate Marketing, Content, Design, Analytics, and Enrollment.
Manage weekly tracking and reporting of student enrollment funnels and program status.
Oversee Program Assets Adjustments Request (PAAR) process to modify marketing collateral and internal assets.
Maintain annual marketing plans and roadmaps, manage risks and capacity constraints.
Collect and curate student testimonials/profiles aligned with partner brand guidelines.
Bachelor’s degree in marketing or related field; Master’s or MBA preferred.
7-9 years of multi-channel digital marketing experience with project management and client communication skills.
Proficient with Google Analytics, Google AdWords, CRM systems, social media platforms, email automation, Trello, Slack, and AI-enabled marketing tools.
Salary range: $95,000 - $100,000 per year.

Senior Marketing Manager Full Description

Senior Marketing Manager - Remote

Location
Remote - United States
Base Pay
$95,000.00 - $100,000.00 / Year
Job Category
Strategic Marketing, Marketing
Industry
Higher Education , Marketing
Employee Type
Exempt
Required Degree
4 Year Degree
Manage Others
No
Minimum Experience
7 Years

Description

Senior Marketing Manager - 100% Remote

SUMMARY:
The Marketing Strategy Team serves as the connective tissue of the AllCampus marketing team, bringing together the tactics and outputs of each vertical (Paid Media, SEO, UX, Content, Creative) into a cohesive, holistic strategy that drives partner performance forward. They are the advocate for their partners within marketing and the first line of performance review, working with vertical teams to identify opportunities and risks through data analysis and strategic insight.

The Senior Marketing Manager reports to the Associate Director of the Marketing Strategy team and is accountable for setting the right strategic direction within their assigned portfolio and ensuring the team collectively hits performance targets. They monitor and interpret marketing performance, translate business objectives into marketing goals, and ensure all marketing efforts align with both partner expectations and internal revenue goals. This role is partner-facing when deep marketing performance and strategy communication is required, and this individual acts as the central hub routing information and alignment across all internal and external stakeholders.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Serve as a lead marketing strategist and point person for a portfolio of assigned programs, including long-term and short-term planning, execution, evaluation, optimization, and reporting to meet and exceed partner annual enrollment targets.
For new and existing AllCampus partners, work with internal and external stakeholders to develop the optimal program positioning/messaging considering the brand and competition, profile of the student and stage of the prospective student journey
Partner closely with partnership service directors and enrollment directors as part of the AllCampus pod team structure to monitor program health and lead collaborative optimizations.
Collaborate with cross-functional channel managers (Paid Digital, SEO, Email, Social Media, Niche/Affiliate Marketing, and Webinars) and other AllCampus teams (Content, Design, Analytics, and Enrollment) to test and rollout new, innovative strategies and tactics to improve conversion and efficiency of student recruitment across the recruitment funnel.
Manage weekly tracking of student enrollment funnels and term-by-term program status, reporting key metrics to assigned pods, leadership team, and partner clients.
Own the Program Assets Adjustments Request (PAAR) process for assigned partners to modify live marketing collateral, internal assets, and accounting records: vet each request, create audit documents, communicate with key stakeholders, initiate implementation, and manage timelines.
Maintain and update annual marketing plans and roadmaps; proactively flag and mitigate timeline risks and capacity constraints.
Lead the collection and curation of student testimonials/profiles; ensure assets align with partner brand guidelines and are distributed to relevant channels.
Participate in high-level strategic initiatives and cross-departmental projects to improve overall marketing team efficiency and performance.

EDUCATION AND EXPERIENCE: An equivalent combination of education, training and experience will be considered.

Bachelor’s degree or equivalent in marketing or a related field; master’s degree in marketing or MBA is a plus
7-9 years of hands-on experience in marketing or advertising—preferably multi-channel digital—demonstrating increasing responsibility and a proven record of executing campaigns, managing projects, and analyzing results.
Exceptional written and verbal communication skills and extensive client presentation experience.
Strong project management and account management background
Demonstration of analytical knowledge and reporting skills
Experience with Google Analytics, Google Adwords, CRM systems, social media platforms, and automated email platforms
Experience with project management tools such as Trello and collaboration tools such as Slack
Familiarity with AI-enabled marketing tools and workflows, including using generative AI to support content development, campaign ideation, audience insights, testing, reporting, and workflow efficiency, with sound judgment around brand standards, accuracy, and data privacy.

The salary range for this role is $95,000 - $100,000.

AllCampus is committed to creating a culture that is inclusive of race, age, gender or gender identity, ethnicity, religion, nationality, sexual orientation, physical ability, military veteran status and other backgrounds. We continually strive to grow and support our diverse employee population. Read our statement on Diversity, Equity and Inclusion.

Check out our benefits!

https://www.allcampus.com/online-benefits-brochure/

An in-person interview may be required.

Original Job Description

Senior Marketing Manager - Remote

Location
Remote - United States
Base Pay
$95,000.00 - $100,000.00 / Year
Job Category
Strategic Marketing, Marketing
Industry
Higher Education , Marketing
Employee Type
Exempt
Required Degree
4 Year Degree
Manage Others
No
Minimum Experience
7 Years

Description

Serve as a lead marketing strategist and point person for a portfolio of assigned programs, including long-term and short-term planning, execution, evaluation, optimization, and reporting to meet and exceed partner annual enrollment targets.
For new and existing AllCampus partners, work with internal and external stakeholders to develop the optimal program positioning/messaging considering the brand and competition, profile of the student and stage of the prospective student journey
Partner closely with partnership service directors and enrollment directors as part of the AllCampus pod team structure to monitor program health and lead collaborative optimizations.
Collaborate with cross-functional channel managers (Paid Digital, SEO, Email, Social Media, Niche/Affiliate Marketing, and Webinars) and other AllCampus teams (Content, Design, Analytics, and Enrollment) to test and rollout new, innovative strategies and tactics to improve conversion and efficiency of student recruitment across the recruitment funnel.
Manage weekly tracking of student enrollment funnels and term-by-term program status, reporting key metrics to assigned pods, leadership team, and partner clients.
Own the Program Assets Adjustments Request (PAAR) process for assigned partners to modify live marketing collateral, internal assets, and accounting records: vet each request, create audit documents, communicate with key stakeholders, initiate implementation, and manage timelines.
Maintain and update annual marketing plans and roadmaps; proactively flag and mitigate timeline risks and capacity constraints.
Lead the collection and curation of student testimonials/profiles; ensure assets align with partner brand guidelines and are distributed to relevant channels.
Participate in high-level strategic initiatives and cross-departmental projects to improve overall marketing team efficiency and performance.

EDUCATION AND EXPERIENCE: An equivalent combination of education, training and experience will be considered.

Bachelor’s degree or equivalent in marketing or a related field; master’s degree in marketing or MBA is a plus
7-9 years of hands-on experience in marketing or advertising—preferably multi-channel digital—demonstrating increasing responsibility and a proven record of executing campaigns, managing projects, and analyzing results.
Exceptional written and verbal communication skills and extensive client presentation experience.
Strong project management and account management background
Demonstration of analytical knowledge and reporting skills
Experience with Google Analytics, Google Adwords, CRM systems, social media platforms, and automated email platforms
Experience with project management tools such as Trello and collaboration tools such as Slack
Familiarity with AI-enabled marketing tools and workflows, including using generative AI to support content development, campaign ideation, audience insights, testing, reporting, and workflow efficiency, with sound judgment around brand standards, accuracy, and data privacy.

The salary range for this role is $95,000 - $100,000.

Check out our benefits!

https://www.allcampus.com/online-benefits-brochure/

An in-person interview may be required.

Let me find your next job.

Thanks - you're signed up.

Senior Marketing Manager

Edtech.com's Summary

Senior Marketing Manager Full Description

Content Marketing Manager

Senior Product Marketing Manager - Surgent

Marketing Coordinator - Arte Publico Press

Marketing Manager, Wexner Medical Center Advancement

Manager, Lifecycle Engagement, Organic Growth and E-commerce, Salt Lake City, UT