Edtech.com's Summary

McGraw Hill is hiring a Senior Marketing Manager. The role involves developing and executing a strategic go-to-market plan to exceed revenue goals, driving digital growth through campaigns, lead generation, and customer engagement activities focused on the ALEKS Chemistry portfolio. The manager will collaborate with cross-functional teams, support sales enablement, and use market data to guide decisions.

Highlights

Develop and implement go-to-market strategies for ALEKS Chemistry products.
Lead customer acquisition and retention efforts within the Chemistry portfolio.
Support sales teams with training, presentations, and resource creation.
Analyze market trends and participate in product development and research.
Use Salesforce (SFDC) and Marketo for marketing integration and automation.
Manage virtual and live events to promote offerings.
Require 4-5 years of client-facing sales or marketing experience.
Ability to travel up to 35% as needed.
Compensation ranges from $95,000 to $116,000 annually, with an annual incentive plan.
Position includes benefits and emphasizes data-driven decision making.

Senior Marketing Manager Full Description

Sr Marketing Manager

United States
Marketing
Higher Education
Remote

Overview

Make an Impact!
At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher’s time and a student’s learning experience. We do all of this in a supportive, collaborative environment where you can grow your career in a way that fits into your life.

How can you make an impact?
McGraw Hill, the leading provider of digital and print educational solutions, is looking for a Senior Marketing Manager.

Reporting to the Director of Marketing, the Senior Marketing Manager will be responsible for the go-to-market plan, strategy, and execution to exceed revenue goals. You will have the opportunity to play a critical role in driving digital growth, through designing thought leadership campaigns, strategic lead generation tactics, building relationships with customers, developing high impact events, and helping to create high quality marketing materials, along with additional demand generation and sales enablement activities to drive leads and support other team goals.
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This is a remote position open to applicants authorized to work for any employer within the United States.

What you will be doing:

Work and thrive within an integrated cross-functional team focused on ALEKS Chemistry
Develop and execute a comprehensive, strategic go-to-market plan in coordination with the integrated team.
Work with team colleagues to identify and evaluate digital product and service opportunities focused on ALEKS.
Work with stakeholders to write and develop portfolio positioning and messaging in alignment with ALEKS platform strategy and ensure these are effectively communicated to target audiences.
Lead a customer acquisition process and customer delight plan across the Chemistry portfolio.
Provide sales support and enablement to internal and external customers, including a team of ALEKS sales specialists.
Conduct customer and internal-facing presentations and trainings on a regular basis in both live and virtual environments.
Develop internal and external sales and training resources to help the organization promote the assigned portfolio, answer customer/rep inquiries, and troubleshoot special problems.
Analyze market trends and potential market opportunities and participate in market research, market planning, and product development.
Use data to drive decision making across portfolio and share best practices within team.

What you need to be considered:

Minimum 4-5 years of client-facing Sales and/or Marketing experience.
Strong understanding of emerging marketing trends, technologies (especially SFDC, Marketo), and integration strategies.
Strong ability to identify, prioritize, and execute marketing objectives to grow market share, promote customer retention, and drive revenue.
The ability to consistently meet deadlines, and on occasion, turn projects around in a short timeframe.
Success in managing and delivering virtual and/or live events and conducting compelling presentations—both internally and externally.
Ability to travel approximately 35%.

Here’s what we offer:

At McGraw Hill, you will be empowered to make a real impact on a global scale. Every day your individual efforts can contribute to the lives of millions.

The pay range for this position is between $95,000 - $116,000 annually, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. This position includes an annual incentive plan based on company performance. Additionally, a full range of medical and/or other benefits may be provided, depending on the position offered. Click here to learn more about our benefits offerings.

McGraw Hill recruiters always use a “@mheducation.com” or "@careers.mheducation.com” email addresses and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email.

49333

McGraw Hill uses an automated employment decision tool (AEDT) to assist in the screening process by recommending candidates with “like skills” based on resume and job data. To request an alternative screening process, please select “Opt-Out” when asked to “Consent to use of Automated Employment Decision Tools” during the application.

Original Job Description

Sr Marketing Manager

United States
Marketing
Higher Education
Remote

Work and thrive within an integrated cross-functional team focused on ALEKS Chemistry
Develop and execute a comprehensive, strategic go-to-market plan in coordination with the integrated team.
Work with team colleagues to identify and evaluate digital product and service opportunities focused on ALEKS.
Work with stakeholders to write and develop portfolio positioning and messaging in alignment with ALEKS platform strategy and ensure these are effectively communicated to target audiences.
Lead a customer acquisition process and customer delight plan across the Chemistry portfolio.
Provide sales support and enablement to internal and external customers, including a team of ALEKS sales specialists.
Conduct customer and internal-facing presentations and trainings on a regular basis in both live and virtual environments.
Develop internal and external sales and training resources to help the organization promote the assigned portfolio, answer customer/rep inquiries, and troubleshoot special problems.
Analyze market trends and potential market opportunities and participate in market research, market planning, and product development.
Use data to drive decision making across portfolio and share best practices within team.

What you need to be considered:

Minimum 4-5 years of client-facing Sales and/or Marketing experience.
Strong understanding of emerging marketing trends, technologies (especially SFDC, Marketo), and integration strategies.
Strong ability to identify, prioritize, and execute marketing objectives to grow market share, promote customer retention, and drive revenue.
The ability to consistently meet deadlines, and on occasion, turn projects around in a short timeframe.
Success in managing and delivering virtual and/or live events and conducting compelling presentations—both internally and externally.
Ability to travel approximately 35%.

Here’s what we offer:

At McGraw Hill, you will be empowered to make a real impact on a global scale. Every day your individual efforts can contribute to the lives of millions.

49333

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