Bright Horizons
Senior Marketing Specialist, CRM
🇺🇸 Hybrid - Newton, MA
🕑 Full-Time
💰 TBD
💻 Marketing
🗓️ July 8th, 2025
CRM
Salesforce
Edtech.com's Summary
Bright Horizons is hiring a Senior Marketing Specialist, CRM. This role involves coordinating and supporting marketing programs aimed at employees of Bright Horizons clients and center families, focusing on implementing marketing and communication strategies to promote Bright Horizons benefits.
Highlights
- Coordinate and execute targeted email marketing campaigns to drive registrations and retention.
- Collaborate with designers, copywriters, and developers for high-quality, on-brand campaigns.
- Monitor campaign metrics and provide actionable insights to stakeholders.
- Ensure compliance with email marketing best practices and privacy regulations.
- Support A/B testing to improve KPIs and maximize ROI.
- Work closely with Creative Services, Marketing Automation, Product Marketing, and Data Analytics teams.
- Bachelor's degree in marketing or related field or 2 years additional experience in lieu of degree.
- 2-3 years of CRM or email marketing experience required.
- Experience with content management systems and basic programming logic preferred.
- Familiarity with Salesforce, Salesforce Marketing Cloud, HTML, Microsoft Office, Excel, and Outlook is a plus.
- Benefits include medical, dental, vision insurance, 401(k), life insurance, and disability insurance.
Senior Marketing Specialist, CRM Full Description
Senior Marketing Specialist, CRM
Newton, Massachusetts, United States of America, 02459
Corporate
Full time
Primary Purpose:
We are seeking a highly motivated Senior Marketing Specialist to join our Customer Relationship Marketing (CRM) team. This role is responsible for coordinating and supporting marketing programs that target our customers; the employees of Bright Horizons clients and Bright Horizons center families. This individual will focus on the oversight and implementation of marketing and communication strategies to promote the use of all Bright Horizons benefits. The ideal candidate thrives in a fast-paced environment, collaborates effectively with cross-functional teams, and has a passion for delivering impactful customer experiences.
This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA.
Bright Horizons is trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the world’s best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.
Key Responsibilities:
- Support the implementation of strategic initiatives across CRM channels to drive registrations and retention across Bright Horizons benefits
- Plan and execute targeted email marketing campaigns
- Collaborate with email designers, copywriters, and developers to ensure high-quality, on-brand campaign execution that prioritizes our consumer needs
- Monitor and analyze campaign performance metrics; generate and present performance readouts with actionable insights to stakeholders
- Ensure compliance with email marketing best practices, privacy regulations, and internal brand guidelines
- Support ongoing A/B test setups to improve KPIs and maximize ROI
- Develop positive ongoing relationships and collaborate closely with Creative Services, Marketing Automation, Product Marketing, and Data Analytics teams
Minimum Qualifications:
- A Bachelor’s degree in marketing or related field
- 2 years of additional experience required in lieu of a degree
- 2-3 years of CRM or email marketing experience
Preferred Qualifications:
- Strong project management skills; results-oriented and highly motivated
- Detail-oriented with high standards for quality. Strong organizational skills required.
- Experience using content management systems and general knowledge in programming logic required
- Excellent written and verbal communication skills
- Ability to oversee projects and take initiative on ideas with minimal supervision
- Comfortable setting aggressive goals and exceeding them
- Thrives in a team environment as well as in an individual setting
- Functions effectively under pressure and maintains a sense of humor
- Willing to adjust roles and responsibilities to meet the needs of an evolving and fast growing marketing organization
- Able to adapt to changing priorities
- Knowledgeable and adept at Microsoft OS, including Microsoft Office, Excel, Outlook
- Self-starter with a sense of urgency and a commitment to delivering high-quality work consistently
- Experience with Salesforce, Salesforce Marketing Cloud, HTML, print-on-demand systems, and providing creative direction a plus
Benefits:
Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:
- Medical, dental, and vision insurance
- 401(k) retirement plan
- Life insurance
- Long-term and short-term disability insurance
Life at Bright Horizons:
Our people are the heart of our company. Because we’re as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us.
Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).
If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
