Edtech.com's Summary

Sketchy is hiring a Senior Marketing Manager (B2C Growth) to lead growth initiatives across multiple channels including paid acquisition, lifecycle marketing, ambassador programs, organic channels, and events. The role requires developing targeted messaging for healthcare student segments, managing marketing campaigns, and collaborating closely with product and content teams to drive sustainable growth and user engagement.

Highlights

Own B2C growth strategy and operations across paid media, lifecycle marketing, ambassador programs, organic channels, and events.
Plan and optimize paid acquisition campaigns on Meta and Google with a focus on ROI and budget management.
Develop differentiated messaging and creative positioning for medical, nurse practitioner, and physician assistant student audiences.
Execute onboarding, engagement, and retention campaigns through email and in-app marketing automation.
Manage student-facing events, campus activations, and growth experiments including referrals and influencer partnerships.
Leverage analytics tools such as Google Analytics to track performance and inform data-driven marketing decisions.
Collaborate cross-functionally with product and content teams and manage vendor relationships.
Requires 4–7 years of marketing experience, proven paid media budget management ($50K–$300K annually), and expertise in lifecycle/email marketing.
Preferred background includes edtech, healthcare, or student-focused products and familiarity with healthcare education sectors.
Compensation ranges from $140,000 to $160,000 annually plus performance bonuses and stock options.

Senior Marketing Manager (B2C Growth) Full Description

Senior Marketing Manager
Marketing

Remote (United States)

Our Company

Medicine is evolving faster than ever, and so is the way clinicians learn. At Sketchy, we partner with institutions, health systems, and learners to expand access to high-quality clinical education that prepares clinicians for what’s next.

Our mission is to help clinicians build the readiness and agility needed to deliver better decisions, stronger patient connections, and higher-quality care in a world shaped by AI and precision medicine.

We’re reimagining how clinical reasoning, communication, and other core competencies are developed, empowering every learner to adapt, grow, and lead in the future of healthcare.

Position Summary

Sketchy is looking for a versatile Senior Marketing Manager (B2C Growth) who thrives in the pace and ambiguity of startup life. This is a highly cross-functional, hands-on role that sits at the center of growth, product, and community.

You will own B2C growth initiatives across paid acquisition, lifecycle marketing, ambassador programs, organic channels, and events. From paid media to campus activations to referral loops, you’ll operate across multiple channels—focusing on what matters most at each stage of growth.

This role requires both strategy and execution. You’ll develop differentiated messaging for distinct learner segments (medical students, nurse practitioner students, and physician assistant students), translate product features into meaningful value propositions, and build sustainable growth engines on a startup budget.

You’ll be deeply embedded in our product and user community. Product fluency and authentic connection to student needs are critical—everything we do must be rooted in real product value and genuine student impact.

Sketchy is hiring remote employees in these select US states: California, Colorado, Florida, Illinois, Massachusetts, Michigan, New Jersey, New York, Pennsylvania, Texas, Utah, and Washington!

Responsibilities

Growth Strategy & Channel Ownership

Own B2C growth across paid, lifecycle, ambassador, organic, and event channels.
Prioritize high-impact initiatives and build sustainable acquisition and retention engines within healthcare student communities.

Paid Acquisition

Plan, execute, and optimize campaigns across Meta and Google (with room to test new platforms).
Manage budgets with clear ROI accountability.

Messaging & Creative

Develop differentiated positioning for med, NP, and PA students.
Translate product features into compelling value propositions and marketing assets.

Lifecycle Marketing

Own onboarding, engagement, and retention campaigns across email and in-app channels.
Build and optimize automated lifecycle flows.

Events & Growth Experiments

Execute student-facing events and conference activations.
Build and test scalable programs, including ambassador initiatives, influencer partnerships, referrals, and organic growth tactics.

Analytics & Optimization

Track performance across channels and make data-driven investment decisions.

Cross-Functional Collaboration

Partner with product and content teams to align messaging and share user insights.
Manage vendors and communicate results clearly across teams.

What We’re Looking For

4–7 years of marketing experience with demonstrated success in growth/performance marketing for consumer products.
Proven track record managing paid media budgets ($50K–$300K annually) with measurable ROI.
Experience with lifecycle/email marketing and marketing automation.
Experience marketing to niche B2C audiences (students, professionals in training, or tight-knit communities preferred).
Strong product intuition and experience partnering closely with product teams.
Ability to develop differentiated messaging for distinct audience segments.
Strong analytical skills; comfortable working in Google Analytics and evaluating CAC, LTV, and funnel metrics.
Excellent writing and communication skills across formats (ads, emails, landing pages, decks).
Self-starter mentality with strong ownership and comfort building processes from scratch.
Ability to operate effectively in ambiguity and a fast-changing startup environment.

Bonus Points

Background in edtech, healthcare, or student-focused products.
Familiarity with healthcare education (medical school, NP programs, PA programs).
Experience in a growth-stage startup environment (Seed to Series B).

If you don’t have 100% of the bullets listed above, that’s okay! We know there are no perfect applicants. If you are passionate about making a meaningful difference, we want to hear from you! Learn more about Sketchy’s culture at sketchy.com/careers.

Salary Range

$140,000 - $160,000 annual salary plus a performance-based annual bonus and stock options

Our Perks

Remote First - Make a difference from wherever you want to work.
Flexible Time Off - We work smarter, not harder. No accruals, just real work-life balance.
100% Individual Health Coverage - We got you covered!
Equity - From day one, you’ll have a stake in our future growth.
401(k) - We support your financial future with up to 5% matching.
Team Events - Get to know the team with virtual events, monthly outings, company retreats, and more.
Annual Work Anniversary Stipend
Monthly Wifi & Phone Reimbursement
Short Term & Long Term Disability

Sketchy Group LLC is an Equal Opportunity Employer. All applicants will receive consideration without discrimination on the basis of race, religion, color, sex, age, sexual orientation, marital status, national origin, disability or any other basis prohibited by applicable law.

The pay range for this role is:

140,000 - 160,000 USD per year (Remote (United States))

Original Job Description