Duolingo
Senior Product Manager, Ads
🇺🇸 New York, NY
🕑 Full-Time
💰 $178K - $300K
💻 Product Development
🗓️ September 11th, 2025
Edtech.com's Summary
Duolingo is hiring a Senior Product Manager, Ads. This role involves leading the development and optimization of Duolingo’s ad experiences, from setting the ad vision to driving product development and improving ad quality to enhance user engagement and monetization potential.
Highlights
- Develop and drive advertiser and consumer-facing ad product features through the entire cycle including ideation, development, release, and iteration.
- Lead the roadmap for innovative, gamified ad formats aligned with Duolingo’s brand and user experience.
- Establish and communicate product vision and strategy across teams and executives.
- Conduct qualitative and quantitative research to validate feature ideas.
- Collaborate with designers and engineers to deliver a delightful user experience and guide feature development.
- Analyze experiments to optimize ad features and performance.
- Proven experience in building ad products and strong knowledge of advertising technology and ecosystem players.
- Strong product management skills with a data-driven approach to user insights and decision making.
- Top-tier design sense with attention to pixel-level detail.
- Salary range from $177,700 to $300,000 USD, inclusive of various skills, experience, and education factors.
Senior Product Manager, Ads Full Description
Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!
At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.
Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
About the role...
With our learning app, we have developed a successful business model based on subscriptions, ads and in-app purchases, without charging users for learning content. As our reach continues to grow, we want to elevate Duolingo’s free experience by introducing higher-quality ad formats that delight learners and offer substantial monetization potential for Duolingo. We’re looking for a Senior Product Manager to lead Duolingo’s ad experiences—from defining the ad vision and driving product development to optimizing ad quality and the ads experience.
You will...
- Develop and drive advertiser and consumer-facing product features through their entire creative cycle: ideation, specification, development, release, analysis, and iteration
- Lead and iterate the roadmap for innovative ad formats that excite advertisers while building on Duolingo’s tenets of gamification, delightful design, brand equity, and character IP
- Establish the product vision and strategy for the ads business, and build alignment across product teams, cross-functional partners, and the executive team
- Perform qualitative and quantitative research to explore and validate feature ideas
- Partner with product designers to ensure a fun and delightful user experience in our product
- Work with engineers and designers to help guide feature development
- Perform experiment analysis on features and find opportunities for optimization
- Execute with urgency and excellence
You have...
- Proven track record in building ad products, with strong product management expertise
- Strong understanding of advertising technology and key players in the ads ecosystem
- A desire to make the world a better place through technology and education
- Experience generating impressive results as a product manager
- Ability to utilize and apply user insights, data, and statistical analyses to inform decisions
- Top-tier design sense -- every pixel matters at Duolingo
- Demonstrated ability to problem-solve, be curious, and innovative
Exceptional candidates will have...
- Advanced degree in Business, Computer Science, Design, Psychology, or equivalent
- Experience in developing and scaling ad formats
- Experience in optimizing programmatic ad serving for a consumer-facing mobile app
We post a multi-level salary range for all of our roles.
This is not inclusive of the rest of our awesome portfolio that includes equity compensation and world-class benefits. Our salary ranges are the same for all US locations. Your recruiter can share more details about the range for a specific level during the hiring process. The actual salary within the range is determined by many factors including but not limited to, skills, experience, education, and internal equity.
Salary Range:
$177,700—$300,000 USD
Take a peek at how we care for our employees' holistic well-being with our benefits here.
We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact accommodations@duolingo.com.
Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.
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