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edtech.com
Sketchy logo

Sketchy

Senior Product Marketing Manager, Institutional

🇺🇸 Remote - US

🕑 Full-Time

💰 $165K - $180K

💻 Marketing

🗓️ August 14th, 2025

Looker MCAT Salesforce

Edtech.com's Summary

Sketchy is hiring a Senior Product Marketing Manager, Institutional to lead go-to-market strategies for various educational programs in collaboration with sales, product, and brand teams. This role focuses on shaping messaging, developing sales tools, supporting events, and leveraging insights to drive institutional growth in medical education innovation.

Highlights
  • Execute go-to-market plans across UME, GME, CME, NP, PA, and MCAT programs
  • Develop product messaging targeting educators and academic decision-makers
  • Create and manage sales enablement materials like pitch decks and case studies
  • Lead messaging for conferences and collaborate on event strategies
  • Support sales webinars, workshops, and educational campaigns
  • Conduct quantitative research for market segmentation and opportunity analysis
  • Coordinate and track institutional marketing budget with cross-functional partners
  • Monitor competitive landscape to inform positioning and strategy
  • 7+ years in product or institutional marketing with strong storytelling and quantitative skills
  • Experience with marketing tools such as Looker, HubSpot, and Salesforce
  • Annual salary range $165,000-$180,000 plus bonus and stock options

Senior Product Marketing Manager, Institutional Full Description

Senior Product Marketing Manager, Institutional

Our Company
At Sketchy, we’re transforming how students learn by turning complex topics into unforgettable visual journeys. Our mission? To help students master challenging material, achieve higher scores, and bring their knowledge to life through interactive cases. Through a combination of art, science, and cutting-edge technology, we enable students to learn, retain, and practice—effortlessly. The short version? We’re here to make better clinicians. 

Position Summary
Sketchy is looking for a Senior Product Marketing Manager, Institutional to help drive our next chapter of institutional growth. You’ll be a key player in building go-to-market execution across programs including UME, GME, CME, NP, PA, and MCAT, working alongside sales, product, and brand teams.

This is a hands-on, execution-focused role with real opportunity for impact. You’ll be shaping messaging, building sales tools, supporting events, and helping turn insight into action. For the right candidate, this is a rare opportunity to contribute meaningfully to an AI-enabled medical education future from the ground up.

Sketchy is hiring remote employees in these select US states: California, Colorado, Florida, Illinois, Massachusetts, Michigan, New Jersey, New York, Pennsylvania, Texas, Utah and Washington! 

Responsibilities:
  • Execute go-to-market plans for institutional offerings across all programs (UME, GME, CME, NP, PA, MCAT)
  • Develop product messaging and positioning that resonates with educators, administrators, and academic decision-makers
  • Own the creation and management of sales enablement materials, including pitch decks, one-pagers, email templates, and case studies
  • Lead messaging and collateral development for conferences and events, in partnership with our Brand Marketing leader (who owns the overall event strategy)
  • Partner with Sales to support webinars, workshops, and educational campaigns that fuel the institutional pipeline
  • Conduct quantitative research to drive segment understanding, opportunity sizing, and campaign focus
  • Collaborate with Sales, Brand, and Finance to coordinate and track the institutional marketing budget
  • Maintain awareness of the competitive landscape and surface insights that inform positioning and go-to-market
  • Translate educator and institutional feedback into insights that influence product and content
  • Align with Sales on key success metrics tied to pipeline, conversions, awareness, and advocacy.

What We’re Looking For:
  • 7+ years of experience in product marketing, institutional marketing, or B2B education marketing
  • Demonstrated success in high-output, cross-functional roles
  • Strong writing and storytelling ability—especially in crafting value-driven messaging
  • Comfort working closely with sales teams and navigating longer academic sales cycles
  • Strong quantitative skills and familiarity with marketing tools (e.g., Looker, HubSpot, Salesforce)
  • Experience managing assets and deliverables across multiple programs and stakeholders
  • A self-starter with a bias toward action, iteration, and ownership
  • Deep curiosity about AI and its potential to reshape medical and health education
  • Passionate about advancing medical learning outcomes through innovative, learner-centric solutions

If you don’t have 100% of the bullets listed above, that’s okay! We know there are no perfect applicants. If you are passionate about making a meaningful difference, we want to hear from you! Learn more about Sketchy’s culture at sketchy.com/careers. 

Annual Salary Range
$165,000-$180,000 plus bonus and stock options

Our Perks 
  • Remote First - Make a difference from wherever you want to work.
  • Flexible Time Off - We work smarter, not harder. No accruals, just real work-life balance. 
  • 100% Individual Health Coverage - We got you covered!
  • Equity - From day one, you’ll have a stake in our future growth. 
  • 401(k) - We support your financial future with up to 5% matching. 
  • Team Events - Get to know the team with virtual events, monthly outings, company retreats, and more.
  • Annual Work Anniversary Stipend 
  • Monthly Wifi & Phone Reimbursement 
  • Short Term & Long Term Disability 

Sketchy Group LLC is an Equal Opportunity Employer. All applicants will receive consideration without discrimination on the basis of race, religion, color, sex, age, sexual orientation, marital status, national origin, disability or any other basis prohibited by applicable law.

The pay range for this role is:
165,000 - 180,000 USD per year (Remote (United States))

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