Senior Program Coordinator (CRM Specialist)

🇺🇸 Hybrid - Camden, NJ 🕑 Full-Time 💰 $68K - $101K 💻 Marketing 🗓️ May 8th, 2026

CRM Salesforce SQL

Edtech.com's Summary

Rutgers University is hiring a Senior Program Coordinator (CRM Specialist). The role focuses on managing and executing automated email marketing campaigns using Salesforce Marketing Cloud and Slate, supporting recruitment and engagement efforts. The specialist partners strategically with multiple departments to optimize lifecycle communications and ensure compliance throughout the enrollment lifecycle.

Highlights

Manage automated email journeys, audience segmentation, data integrations, testing, and performance optimization within Salesforce Marketing Cloud and Slate.
Serve as the primary technical owner of email marketing execution supporting undergraduate and graduate recruitment.
Provide strategic advice on lifecycle communication strategies to Marketing and Communications, Undergraduate and Graduate Admissions, and graduate schools.
Required technical skills include Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, Contact Builder), Slate, and familiarity with SQL, AMPScript, or similar tools.
Preferred experience in higher education, enrollment management, or marketing communications, and knowledge of Blackthorn for event and registration workflows.
Minimum qualifications: Bachelor's degree or equivalent experience plus two years of relevant experience.
Starting salary range: $68,278 to $100,509 annually, commensurate with experience.
Position is full-time with benefits including medical, dental, retirement plans, and educational benefits.
Role reports to the Director of Marketing and Creative Services within the Marketing & Communications department at Rutgers University–Camden.
Ability to independently manage technical tasks and work collaboratively across diverse teams is essential.