Edtech.com's Summary

MathWorks is hiring a Senior Search Specialist to lead the strategic transition from traditional SEO to Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). The role involves defining and executing a roadmap for optimizing MathWorks' digital presence by collaborating across teams and aligning content with emerging AI-powered search paradigms.

Highlights

Lead transition from SEO to GEO/AEO aligned with business goals.
Monitor trends in generative AI and answer engines like ChatGPT, Gemini, and Bing Copilot.
Audit content and search strategies to identify optimization opportunities.
Collaborate with content, product, and technical teams to optimize AI-driven search content.
Define best practices for structured data, entity optimization, and conversational content.
Establish KPIs and measurement frameworks to track GEO/AEO performance.
Educate internal teams on GEO/AEO strategies through training and documentation.
Partner with analytics teams to monitor performance and refine strategies.
Engage with external vendors and industry groups to stay at the forefront of search innovation.
Requires bachelor's degree with 6+ years experience or master's with 3+ years; SEO experience mandatory, GEO/AEO preferred; strong analytical, communication skills, and experience in technical content environments favored.

Senior Search Specialist Full Description

Senior Search Specialist

Team: Marketing Communications
Location: US-MA-Natick

Job Summary

As search evolves toward AI-powered engines and conversational interfaces, we’re seeking a strategic thinker to lead our transition from traditional SEO to Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).

As the Senior Search Strategist, you will define and execute the roadmap to optimize MathWorks’ digital presence for emerging search paradigms. You’ll collaborate across teams to ensure our content is discoverable, structured, and aligned with how users interact with generative and answer-based search platforms.

Responsibilities

Lead the strategic transition from SEO to GEO/AEO, aligning with business goals and digital strategy.
Monitor and evaluate trends in generative AI and answer engines (e.g., ChatGPT, Gemini, Perplexity, Google AIOs, Bing Copilot, voice assistants).
Audit existing content and search strategies to identify optimization opportunities.
Collaborate cross-functionally with content, product, and technical teams to structure and optimize content for AI-driven search.
Define and implement best practices for structured data, entity optimization, and conversational content.
Establish KPIs and measurement frameworks to track GEO/AEO performance and communicate impact to stakeholders.
Champion and educate internal teams on GEO/AEO best practices strategies through training and documentation.
Partner with analytics teams to monitor performance, surface insights and refine strategies.
Engage with external vendors, platforms and industry groups to ensure MathWorks remains at the forefront of search innovation.

Minimum Qualifications

A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or equivalent experience) is required.

Additional Qualifications

SEO experience required, GEO/AEO experience preferred
Deep understanding of search engine algorithms, structured data, and AI’s role in search.
Proven ability to lead cross-functional digital initiatives and deliver measurable results.
Strong analytical skills and experience with web analytics and search performance tools.
Excellent communication skills with the ability to influence stakeholders at all levels.
Experience in B2B or technical content environments preferred.

Original Job Description

Senior Search Specialist

Team: Marketing Communications
Location: US-MA-Natick

Job Summary

Responsibilities

Lead the strategic transition from SEO to GEO/AEO, aligning with business goals and digital strategy.
Monitor and evaluate trends in generative AI and answer engines (e.g., ChatGPT, Gemini, Perplexity, Google AIOs, Bing Copilot, voice assistants).
Audit existing content and search strategies to identify optimization opportunities.
Collaborate cross-functionally with content, product, and technical teams to structure and optimize content for AI-driven search.
Define and implement best practices for structured data, entity optimization, and conversational content.
Establish KPIs and measurement frameworks to track GEO/AEO performance and communicate impact to stakeholders.
Champion and educate internal teams on GEO/AEO best practices strategies through training and documentation.
Partner with analytics teams to monitor performance, surface insights and refine strategies.
Engage with external vendors, platforms and industry groups to ensure MathWorks remains at the forefront of search innovation.

Minimum Qualifications

A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or equivalent experience) is required.

Additional Qualifications

SEO experience required, GEO/AEO experience preferred
Deep understanding of search engine algorithms, structured data, and AI’s role in search.
Proven ability to lead cross-functional digital initiatives and deliver measurable results.
Strong analytical skills and experience with web analytics and search performance tools.
Excellent communication skills with the ability to influence stakeholders at all levels.
Experience in B2B or technical content environments preferred.

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