Edtech.com's Summary

Illustrative Mathematics is hiring a Senior Specialist, Marketing Analytics and Systems. This role manages the marketing infrastructure including CRM optimization, campaign analytics, email marketing systems, SEO, and workflow automation to make marketing efforts data-driven and scalable. The specialist also oversees campaign execution, audience segmentation, dashboard creation, and technical troubleshooting to support marketing performance and organizational goals.

Highlights

Design and develop marketing systems, dashboards, and workflows for performance tracking and scalable campaign execution.
Build and deploy email campaigns, drip series, and newsletters following best practices and compliance standards.
Develop processes for campaign reporting, lead generation tracking, and performance optimization.
Resolve platform and data workflow issues aligning with campaign and compliance requirements.
Collaborate with Marketing & Growth team to maintain infrastructure for digital advertising, CRM segmentation, and campaign reporting.
Expertise required in Salesforce or similar CRM, marketing automation tools, and analytics dashboards.
Strong skills in data tracking, campaign performance analysis, SEO, A/B testing, and audience segmentation.
Preferred experience with Looker Studio, Tableau, SEMrush, Google Ads, LinkedIn Ad Manager, Meta Ad Manager, TikTok Ads, and cloud-based productivity tools.
Salary range of $92,000-$104,000 per year.
Requires at least 7 years of relevant experience and legal authorization to work in the USA.

Senior Specialist, Marketing Analytics and Systems Full Description

Job Title: Senior Specialist, Marketing Analytics and Systems
Department: Brand and Communications
Location: Remote
Employment Type: Full-Time
Reports To: Director, Marketing

Salary: $92,000-$104,000/year

Job Posting Close Date: August 6, 2025 at 7pm ET

About Illustrative Mathematics (IM)

IM is dedicated to creating a world where all learners know, use, and enjoy mathematics. As a problem-based curriculum developer, we foster equity and deep understanding in math education through high-quality materials and professional learning. Our collaborative and mission-driven environment supports innovative thinkers who are passionate about transforming math education.

Position Overview

The Senior Specialist, Marketing Analytics and Systems plays a critical role in building and maintaining the infrastructure that powers IM’s marketing and communications performance. This role brings advanced expertise in CRM optimization, campaign analytics, email marketing systems, SEO, and workflow automation. It is responsible for making IM’s marketing measurable, data-informed, and scalable—ensuring our platforms, tools, and reporting deliver what we need to understand and grow our impact. This role will also lead the execution of critical day-to-day operations, such as campaign deployment, audience segmentation, dashboard creation, and technical troubleshooting.

Senior Specialists at IM bring advanced expertise in their functional area and play a key role in driving complex projects and initiatives. They are responsible for producing high-quality work with minimal oversight, contributing to strategic planning, and collaborating across teams to support organizational goals. Senior Specialists often serve as thought partners to managers and directors, offering insight, analysis, and solutions within their domain. They model IM’s values through their work, mentor peers when appropriate, and help maintain alignment between day-to-day activities and IM’s broader mission and priorities.

Key Responsibilities

Design and develop marketing systems, dashboards, and workflows that enable performance tracking and scalable campaign execution—aligning with IM’s broader organizational goals and equity-focused vision.
Build, format and deploy email campaigns, drip series, and newsletters—applying best practices in audience segmentation, content layout, and email UI to optimize open and click-through rates, while ensuring compliance with WCAG accessibility standards and email regulations such as CAN-SPAM.
Develop and implement processes for campaign reporting, lead generation tracking, and performance optimization—while ensuring alignment with project requirements, dependencies, and deliverables.
Address and resolve platform-related or data workflow issues, ensuring alignment with campaign, reporting, and compliance requirements and schedules.
Collaborate with the Marketing & Growth team and maintain infrastructure that supports digital advertising, email marketing, CRM segmentation, campaign reporting, and discoverability strategies.

Qualifications & Skills

Required:

At least 7 years of experience in the field of marketing operations, analytics, or CRM optimization.
Demonstrated expertise in Salesforce or comparable CRM systems, marketing automation tools, and analytics dashboards.
Strong fluency in data tracking, campaign performance analysis, SEO, A/B testing, and audience segmentation.
Must reside in and be legally authorized to work in the USA.

Preferred:

Experience with tools like Looker Studio, Tableau, SEMrush, Google Ads, LinkedIn Ad Manager, Meta Ad Manager, TikTok Ads, etc.
Experience working in a remote environment is a plus
Strong computer skills with cloud-based systems, especially Google Workspace applications, Asana, Notion, Zoom, and Slack.

What We Value at IM

At IM, we are committed to:

Workplace Culture: Creating an atmosphere where everyone is all represented and all voices are valued.
Collaboration: Working together to solve complex problems and foster innovation.
Continuous Learning: Encouraging personal and professional growth.
Impact-Driven Work: Making a difference in math education through meaningful contributions.

Why Join IM?

Supportive and mission-driven team culture
Collaborative and inclusive workplace culture
Remote work environment with flexible scheduling
Competitive salary and benefits package, including flexible PTO (for eligible employees)
Opportunities for professional development and career growth

How to Apply

To apply, submit your resume and complete the online application.

https://illustrativemathematics.applytojob.com/apply/GG4xax7il9/Senior-Specialist-Marketing-Analytics-And-Systems

Illustrative Mathematics is an equal-opportunity employer. We celebrate identity representation and are committed to creating an inclusive environment for all employees.

Original Job Description