Brainly
Senior UX Copywriter
🇺🇸 Remote - US
🕑 Full-Time
💰 $110K - $120K
💻 Product Development
🗓️ July 16th, 2025
Edtech.com's Summary
Brainly is hiring a Senior UX Copywriter to lead the strategic creation and implementation of UX copy that drives measurable growth and enhances user experience for its AI-powered education platform. The role involves guiding millions of students, parents, and teachers through clear, empathetic content while championing AI tools and cross-functional collaboration to scale high-quality, consistent messaging.
Highlights
- Own end-to-end UX copy strategy focused on growth metrics like acquisition, activation, and retention.
- Lead AI-driven content creation initiatives and enable cross-functional teams with scalable tools.
- Collaborate with Brand Marketing and Product stakeholders to embed brand principles and user insights into copy.
- Write clear, precise, and audience-tailored copy for students, parents, and teachers across multiple product touchpoints.
- Drive growth through user-centered content that enhances the overall product communication flow.
- Require 5+ years of UX copywriting or product content strategy experience, preferably for education-related products.
- Strong portfolio demonstrating UX excellence, inclusive language, and impact on engagement or growth.
- Familiarity with data-driven content iteration methods such as A/B testing, user research, and analytics.
- Experience with AI writing and design tools for content ideation, drafting, and productivity; expertise in AI prompting preferred.
- Salary range: $110,000 - $120,000, with benefits including healthcare, 401(k) match, personal development budget, and remote work flexibility.
Senior UX Copywriter Full Description
NOTICE: ONLINE RECRUITMENT PROCESS
LOCATION: REMOTELY FROM THE US - EAST COAST TIME ZONE
SALARY: $ 110 000 - $ 120 000
At Brainly, we are reshaping education with the world's leading AI Learning Companion.
Brainly serves a dynamic, diverse audience of middle school and high school students, their parents, and teachers — helping them unlock their inner genius at every stage. Join us as we create the future of education, one smart experience at a time.
ROLE OVERVIEW
Brainly is looking for a Senior UX Copywriter who blends strategic brand thinking, data-informed growth obsession for consumer apps, and understanding of educational audiences — all while leading the thoughtful integration of AI to amplify creativity and drive scale.
You’ll own end-to-end strategy and creation that drives measurable impact on growth metrics like acquisition, activation, and retention. Your copy will guide millions of students, parents, and teachers through intuitive, trustworthy, and emotionally resonant experiences — from onboarding flows to in-app messages and feature launches.
You won’t just write great copy — you’ll lead how great copy is made at scale. You’ll champion scalable tools and workflows that empower cross-functional teams to create consistent, high-quality content. As a thought leader in AI-enhanced writing, you’ll spearhead the adoption of new tools to boost efficiency and personalization, all while preserving the human touch that defines our brand.
This role is ideal for someone who:
- Thrives in a fast-paced, mission-driven environment.
- Acts as a bridge between product thinking and brand storytelling.
- Writes with precision, clarity, and heart for diverse educational audiences.
- Has a track record of driving results through UX content.
- Is excited to shape the future of AI-enabled content creation — not just for themselves, but for the broader team and organization.
WHAT YOU'LL DO
- Proactive Brand and UX Impact: Act as a proactive and independent expert to build excellent user experience across all product touchpoints. You’ll be a key asset for high-level stakeholders supporting them in decisionmaking regarding product communication.
- AI Leadership and Enablement: Lead the strategic implementation of AI technologies in UX copywriting across the organization. Champion scalable solutions, tools, and best practices that empower cross-functional teams to harness AI-driven content creation, ensuring consistency, efficiency, and innovation at every level.
- Multiple Stakeholder Management: Act as the critical connector between Brand Marketing and Product stakeholders, embedding brand principles, user insights and stakeholder feedback and expectations into every aspect of UX copywriting.
- Audience-Centric Copywriting: Write crisp, clear, and empathetic copy tailored for middle schoolers, high schoolers, college students, parents, and teachers — from onboarding flows to in-app messages, notifications, features, and beyond.
- Growth-Driven Content: Craft UX copy that not only improves the user journey but actively drives growth KPIs like acquisition, activation, retention, and monetization within our consumer app ecosystem.
- Impact Beyond Copy: Design in a wider context, moving beyond just copy. Ensure your work takes into consideration a wider context of the entire user journey and focuses on the communication flow across products. Your job will be to ensure that our products exceed the expectations of users.
- AI-Driven Content Strategy with a Human Touch: Leverage AI tools to brainstorm, draft, and optimize content, enhancing speed and creativity while ensuring accuracy, emotional resonance, and alignment with brand voice, while staying informed on evolving trends and ethical practices in AI-powered content creation.
WHAT MAKES YOU THE PERFECT CANDIDATE
- 5+ years of experience in UX copywriting, product content strategy, or brand messaging for consumer-facing apps or platforms. That said, if you don’t quite meet the 5-year mark but have relevant experience and a strong point of view, we’d still love to hear from you.
- Experience writing for younger audiences (students) and/or education-related products is highly preferred.
- Strong portfolio demonstrating UX copywriting excellence, voice consistency, inclusive language practices, and impact on growth or engagement.
- Deep empathy for educational journeys and the emotional needs of students, parents, and teachers.
- Proven success in driving product growth through strategic, user-centered copy.
- Ability to collaborate across functions and bring stakeholders into the content development process.
- Familiarity with data-driven content iteration (A/B testing, user research insights, analytics).
- Comfort using AI writing and design tools for ideation, drafting, or productivity.
- Experience prompting or training AI writing tools for better outputs strongly preferred.
- A passion for Brainly’s mission to democratize learning with AI.
ADDITIONAL DETAILS
- We want to see you grow along with us - you will have $800 per year for personal development, extra time for attending conferences and workshops, and unlimited access to an online learning platform (courses from Udacity, Harvard ManageMentor, Bussu, and many others!).
- Health is important, which is why at Brainly, we offer competitive healthcare insurance plan options (medical, dental, vision) for you and your family.
- Mental health support via Talkspace and Health Advocate.
- On demand virtual medical care resources through Teledoc and One Medical.
- Family-friendly resources such as paid parental & prenatal leave policies, access to gynecology and fertility care via Kindbody.
- 401(k) retirement savings plan with company match and immediate vesting. Plus our employee stock option grant program.
- Generous PTO and paid holidays. A 100% remote work model with access to flexible WeWork coworking spaces.
- Free CitiBike and Peloton App memberships.
- Choice of laptop & accessories + fun Brainly swag
- You can join internal communities and contribute to charity, diversity, and inclusion initiatives, take part in great internal events or represent Brainly at conferences or meet-ups.
Brainly is an equal opportunity employer, committed to diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age or any other characteristic protected by law. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.
ABOUT BRAINLY
Brainly is the #1 AI education tool in the world, with a vision to give every student in the world access to personalized learning, no matter their background or resources.
Powered by its full-service AI Learning Companion™, Brainly is relied upon by millions of students, parents and teachers every day for personalized, on-demand academic assistance. The platform provides world-class homework help, test prep and tutoring that is verified for accuracy and customized to each student based on their learning style.
Founded in 2009, Brainly operates in the US, Europe, Asia and Latin America, and is backed by Prosus, Point Nine Capital, General Catalyst, Runa Capital, Learn Capital and Kulczyk Investments.
Learn more at www.brainly.com.
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