Social Media Adviser: Student-Generated Content

🇺🇸 Raleigh, North Carolina 🕑 Full-Time 💰 $63K - $65K 💻 Marketing 🗓️ October 12th, 2026

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Edtech.com's Summary

North Carolina State University is hiring a Social Media Adviser: Student-Generated Content. This role leads the Student Creator Program by recruiting, coaching, and managing student social media creators to produce authentic content for platforms like TikTok, Instagram, and YouTube. The adviser also develops creative strategies, oversees content alignment with university brand standards, and collaborates with various university departments to enhance student storytelling and engagement.

Highlights

Lead and enhance the Student Creator Program, setting creative direction and content priorities.

Recruit, onboard, and manage up to 10 student social media creators and 2-3 student editors.

Coach student creators to develop authentic, student-first content reflecting academic and campus life.

Create content concepts tailored to TikTok, Instagram, YouTube, and emerging social media trends.

Review and optimize student-generated content for brand alignment and platform best practices.

Monitor social media performance and prepare analytics reports to guide content strategy.

Collaborate with university partners, including Enrollment Management and Admissions, to integrate content into broader strategies.

Required qualifications include a bachelor's degree or equivalent experience and demonstrated skills in marketing, communications, or public relations.