Social Media Assistant

Edtech.com's Summary

George Mason University is hiring a Social Media Assistant. This role involves creating, managing, and posting content on the official social media accounts for the Office of Advancement and Alumni Relations. The assistant captures event coverage, produces real-time social media updates, and supports engagement by coordinating content and communications with relevant campus partners.

Highlights

Capture photos, short-form videos, and real-time social media coverage at events, including evenings and weekends.
Create and edit original social media content featuring alumni engagement and university initiatives.
Schedule and publish approved social media posts maintaining brand guidelines and platform best practices.
Collaborate with Advancement staff, campus partners, and student assistants to coordinate social media coverage and cross-promotion.
Use Adobe Creative Suite and Canva for content editing and production.
Monitor audience engagement and compile performance highlights for staff review.
Required skills include strong storytelling, photography or video expertise, and excellent written and verbal communication.
Must have strong organizational and time management skills and ability to participate in off-hours events.
Experience with social media platforms and creating engaging content demonstrated by a portfolio is required.
Preferred qualifications include experience in higher education or non-profit sectors and familiarity with George Mason University's brand.

Social Media Assistant Full Description

Department: Advancement and Alumni Relations

Classification: GMU Worker

Job Category:Â Part-Time / Hourly Wage

Job Type:Â Part-Time

Location: Fairfax, VA

Workplace Type:Â Hybrid Eligible

Sponsorship Eligibility:Â Not eligible for visa sponsorship

Salary:Â Salary commensurate with education and experience

Criminal Background Check:Â Yes

About the Department:

The University Advancement division is a comprehensive development and alumni relations enterprise with a staff complement of approximately 135 full-time employees. Functional units within Advancement include development/fundraising, alumni relations, stewardship and donor relations, advancement communications,Â special events, gift processing, research, prospect management, gift planning, corporate and foundation relations, information systems and management, and infrastructure services.Â Â

Advancement's mission is to build strong, lifelong relationships with George Mason University's alumni and constituents, while matching their philanthropic interests with the universityâs aspirations and priorities. The division is committed to serving the needs of the university, our alumni, and the greater community by providing access to quality education and lifelong learning. Respect, service, integrity, collaboration, diversity, transparency, and creativity are the values that guide our work and culture.Â Â

About the Position:

The Social Media Assistant is responsible for the content creation, management, and posting on the official accounts for the Office of Advancement and Alumni Relations.

Responsibilities:

Event Coverage & On-Site Content CaptureÂ Â

Attend Advancement, alumni, and donor eventsâincluding evenings and weekendsâto capture photos and short-form video;
Produce real-time social media coverage (stories, quick posts, highlights);
IdentifyÂ compelling moments, quotes, and visuals suitable for social media;
Coordinate with student social media assistants supporting event coverage;
Ensure key events are documented with social-ready content; andÂ
DemonstrateÂ flexibility in scheduling, including evening and weekend events, occasional travel, and time-sensitive assignments.

Social Media Posting & Engagement SupportÂ

Schedule and publish approved content;Â
Ensure posts follow brand guidelines and platform best practices;Â
Maintain consistent posting cadence across platforms;Â
Monitor engagement and audience response to posts; andÂ
Compile basic performance highlights for staff review.Â

Content Creation, Editing & ProductionÂ

Create original social media content highlighting alumni engagement, donor impact, and university initiatives;
Produce short-form video, photo features, and social-ready visual content for Advancement channels;
Edit photos and short-form video using mobile or desktop editing tools;
Develop quick-turn event recaps, reels, and highlight stories;Â
Capture and edit short interviews or testimonials from alumni, donors, students, and university leaders;Â and
Adapt campaign visuals or messaging into social-ready formats.

Coordination with Communications & Campus PartnersÂ

Coordinate social coverage with Advancement and Alumni Relations staff;
Work with schools and university partners to cross-promote events and campaigns; and
Share captured content with internal teams forÂ additionalÂ use.

Other duties as assigned within the scope of the role

Required Qualifications:

Experience creating strong,Â engagingÂ content;Â
Demonstrated experience creating social media content, with strengths in storytelling, photography, or video, asÂ demonstratedÂ by a strong portfolio;
Knowledge of social media platforms and best practices;Â
Skill in Adobe creative suite;Â
Skill in Canva;
Excellent written and oral communication skills;Â
Ability to work independently and collaboratively;Â
Strong organizational skills and time management skills to meet deadlines;Â
Ability toÂ maintainÂ a neutral presence;Â
Demonstrated skill in writing, proofreading, and editing; andÂ
Ability toÂ participateÂ in on-campus events occurring during off-hours.Â Â

Preferred Qualifications:

Experience in higher education or non-profit;Â
Experience working in George Mason Universityâs brand;Â
Experience creating video content;Â Â
Experience with social media campaigns;
Digital video and photography skills;Â and
Experience with project management.Â

Instructions to Applicants:Â

For full consideration, applicants must apply forÂ Social Media Assistant at https://jobs.gmu.edu/.Â Complete and submit the online application to include, a resume, cover letter, three professional references with contact information (one of which must be a current supervisor), and provide a link to a portfolio.

Posting Open Date:Â March 9, 2026

For Full Consideration, Apply by:Â Â March 23, 2026

Open Until Filled:Â Â Yes

Original Job Description