Duolingo logo

Duolingo

Social Media Content Creator

🇺🇸 Pittsburgh, PA

🕑 Full-Time

💰 $96K - $158K

💻 Marketing

🗓️ July 18th, 2025

Edtech.com's Summary

Duolingo is hiring a Social Media Content Creator to develop engaging short-form video content for platforms like TikTok, Instagram Reels, and YouTube Shorts. This role involves creating, scripting, producing, and shooting content that drives Duolingo into online conversations and supports marketing campaigns in collaboration with cross-functional teams.

Highlights
  • Create engaging and shareable social media content for Duolingo's social platforms.
  • Conceptualize, script, produce, and shoot short-form videos primarily for TikTok, Instagram Reels, and YouTube.
  • Work on large-scale content campaigns including collaborations with creators and scripted animations.
  • Collaborate with marketing, business development, and design teams to promote product features and initiatives.
  • Use data-driven strategies to run content experiments and iterate on successful ideas.
  • Required skills include 2-3 years of social media experience, video production expertise, and proficiency with editing software like Adobe Premiere.
  • Strong understanding of social trends and fast response to memes and viral content.
  • Must have solid interpersonal skills and a passion for engaging social media communities.
  • Ability to relocate to and work in Pittsburgh, PA or New York, NY.
  • Salary range is $96,100 to $157,600 USD, with equity compensation and benefits also provided.

Social Media Content Creator Full Description

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and even though we've made a lot of headway, we still have work to do — and that’s where you come in!

Duolingo’s designers care about creating high-quality experiences that look and feel fun. From animators to writers, product designers to researchers, Design brings purpose, feeling, and delight to every interaction with our brand, inside the app and out. As a designer, you’ll join a culture of creativity and craft, where we have a high bar for excellence and an endless curiosity about how to bring more unexpected quirk and fun to the pursuit of learning. 

Join us in our mission to develop education for our half a billion (and growing!) learners around the world.

About the role
We are seeking a creative Social Media Content Manager to create content for our social media presence on YouTube Shorts, TikTok, and Instagram Reels. As a core member of our growing marketing team, you are someone who lives on the For You Page and loves creating content that engages, entertains, and inspires.

The ideal candidate is highly creative and self-motivated, has excellent communication skills, and collaborates well with others.
 
You will...
  • Create entertaining, iconic content for Duolingo’s social media that people want to share
  • Conceptualize, script, produce, and shoot short-form video content for our social channels, primarily TikTok, Instagram Reels, and YouTube
  • Understand culture and fandom, and be able to catapult Duolingo into the online conversation in surprising, funny ways
  • Work on large-scale content campaigns ranging from content with creators, to scripted content with our animated characters
  • Work cross-functionally with the rest of the marketing team, business development, and design studio to help promote different product features, launches, and initiatives like podcasts, course updates, and HR initiatives
  • Evolve our short-form video strategy with an eye towards quantitative analysis: run lots of content experiments and iterate on the ones that work
 
You have...
  • 2-3 years social media experience at major brand or organization
  • Video production experience – you’re intimately familiar with in-app creator tools across social platforms and know your way around a video editing software like Adobe Premiere
  • In-tune with social trends, even before they hit; ability to respond ASAP to trends/memes to capitalize on those opportunities
  • Solid interpersonal skills and passion for engaging with our social media communities
  • Ability to relocate to and work in Pittsburgh, PA or New York, NY
 
Exceptional candidates will have...
  • Proficiency in multiple languages
  • The ability to dance in a mascot suit

We post a multi-level salary range for all of our roles.
This is not inclusive of the rest of our awesome portfolio that includes equity compensation and world-class benefits. Our salary ranges are the same for all US locations. Your recruiter can share more details about the range for a specific level during the hiring process. The actual salary within the range is determined by many factors including but not limited to, skills, experience, education, and internal equity.

Salary Range: 
$96,100—$157,600 USD

Take a peek at how we care for our employees' holistic well-being with our benefits here.
We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact accommodations@duolingo.com.

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.