Existing employer? Sign in
James Madison University
Social Media Coordinator - Student Affairs Communications and Marketing
CRM
Edtech.com's Summary
James Madison University is hiring a Social Media Coordinator for the Student Affairs Communications and Marketing (SACM) team. The coordinator manages social media content strategy, provides consultation, supervises student employees, and supports marketing and communications efforts within the division of Student Affairs.
Highlights
- Coordinate content strategy and manage social media accounts for Student Affairs.
- Provide social media consultation, implement marketing techniques, and analyze campaign data.
- Supervise and develop teams of social media student employees.
- Support weekly divisional communications using the university's CRM system.
- Serve as web content manager using the Cascade content management system.
- Required experience in managing business social media accounts and executing social media campaigns.
- Strong organizational, planning, verbal, and written communication skills required.
- Preferred knowledge of Brandwatch or similar content management tools and Adobe Creative Cloud applications.
- Familiarity with marketing principles and social media accessibility standards preferred.
- Employment contingent on successful criminal background check and compliance with E-Verify requirements.
Social Media Coordinator - Student Affairs Communications and Marketing Full Description
General Information:
Student Affairs Communications and Marketing (SACM) is seeking applications for a Social Media Coordinator. SACM is an on-campus marketing team that completes creative projects for departments in JMU's division of Student Affairs. We specialize in videography, graphic design, gallery curation, social media management, and photography.
The Social Media Coordinator provides social media consultation and coordination, offers marketing and communications support, and supervises student employees. Our student employees gain hands-on experience with professional projects, media production and teamwork. They work with real-world clients in a supportive environment.
Duties and Responsibilities:
Social Media:
- Coordinate content strategy for Student Affairs social media accounts.
- Provide social media consultation and direction for unit-level accounts by implementing proven marketing techniques and strategic practices.
- Stay current with social media best practices and trends to assist in future planning.
- Coordinate content placement schedules and strategies by deploying teams of creative student employees to create deliverables, determining appropriate promotional channels and developing measurable goals.
- Analyze social media data and make recommendations.
- Review Student Affairs social media accounts for accessibility requirements.
- Conduct an annual audit and consolidation of Student Affairs social media accounts.
Supervision and Support:
- Supervise a team of Vice President for Student Affairs (VPSA) social media student employees.
- Supervise a team of Health and Well-being social media student employees.
- Provide professional development relating to best practices in social media accessibility and trends.
Marketing and Communications:
- Support weekly student email, Dukes News, and other divisional communication using the university's CRM system.
Departmental Technology Support:
- Serve in a web content manager role within the university content management system, Cascade, for Student Affairs Communications and Marketing (SACM).
Qualifications:
Required Qualifications:
- Experience managing social media business accounts on various platforms.
- Demonstrated experience planning, strategizing and executing social media campaigns and analyzing results.
- Strong organization and planning skills, including the ability to set priorities and meet deadlines.
- Excellent verbal and written communication skills.
Additional Considerations:
- Experience working within cross-functional marketing and creative teams.
- Understanding of Brandwatch or similar content management tool.
- Knowledge of marketing principles, theories and techniques.
- Familiarity with web and social media accessibility standards.
- Experience with Adobe Creative Cloud applications.
Conditions of Employment:
Employment is contingent upon the successful completion of a criminal background check.
E-Verify Notice:
After accepting employment, new hires are required to complete an I-9 form and present documentation of their identity and eligibility to work in the United States. James Madison University uses the E-Verify system to confirm identity and work authorization.
EEO Statement:
James Madison University is committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity or expression, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status.
We promote access, inclusion and diversity for all students, faculty, staff, constituents and programs, believing that these qualities are foundational components of an outstanding education in keeping with our mission. The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality.
Anyone having questions concerning discrimination should contact the Office for Equal Opportunity: (540) 568-6991.
Reasonable Accommodation:
If you are an individual with a disability and need assistance searching or applying for jobs please contact us at (540) 568-3597 or [email protected]. You may also visit the JMU Human Resource Office, located at 752 Ott Street, Harrisonburg, VA 22807 and we will be happy to assist you.
Similar Jobs
Student Content Creator/Social Media Assistant - IE
James Madison University
🇺🇸 Harrisonburg, Virginia
Marketing Coordinator (Marketing Communications Professional II)
Sonoma State University
🇺🇸 Sonoma, California
Marketing Specialist (Marketing Communications Professional II)
San Diego State University
🇺🇸 San Diego, California
Senior Product Marketing Manager
ParentSquare
🇺🇸 Remote - US
Digital Marketing Manager - SEO
Relias
🇺🇸 Hybrid - Morrisville, North Carolina
