Social Media Management

Standard work week. May need to be available some evenings and weekends depending on event coverage.

The Associate Director of Social Media Strategy provides strategic leadership for the University of Utah’s enterprise social media presence, overseeing the development and execution of comprehensive social media strategies that strengthen institutional reputation, increase brand awareness, engage key audiences, and support university-wide strategic initiatives.

Reporting to the Senior Director of Brand Strategy, this position leads a team of social media professionals responsible for developing innovative content strategies, managing various institutional social channels, implementing paid and organic social campaigns, cultivating campus partnerships, and leveraging analytics to continuously improve performance.

This role serves as the University’s senior subject matter expert on social media strategy, emerging platforms, audience behavior, influencer engagement, and digital storytelling while ensuring all social media initiatives align with the University’s brand standards, accessibility requirements, and strategic marketing goals.

The Associate Director collaborates extensively with creative services, digital marketing, web development, project management, media relations, university leadership, and colleges across campus to create cohesive campaigns that advance the University’s mission and elevate its national reputation.

Team Management

Content Strategy

Campaign Leadership

Community Management

Data Analytics Tracking and Reporting

Campus Thought Leadership

EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience).

Associate Director, Social Media Management: Requires a bachelor’s (or equivalency) + 10 years or a master’s (or equivalency) + 8 years of directly related work experience.

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.


This position may require the successful completion of a criminal background check and/or drug screen.


The University of Utah values candidates who have experience working in settings with students and possess a strong commitment to improving access to higher education.


Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.


Consistent with state and federal law, the University of Utah does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.


To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Title IX (OEO). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at the: University of Utah Non‑Discrimination page.




Online reports may be submitted at https://oeo.utah.edu


https://publicsafety.utah.edu/safetyreport/ This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.


As per University of Utah policy 5-108: Transfer of Benefits Eligible Staff Members, a new hire to the University of Utah who is still serving a 12 month probationary period will not be hired into another University of Utah job (a transfer) until the successful completion of the probationary period.