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University of Kentucky

Social Media Manager

🇺🇸 Lexington, KY

🕑 Full-Time

💰 $47K - $78K

💻 Marketing

🗓️ August 21st, 2025

Edtech.com's Summary

University of Kentucky is hiring a Social Media Manager. The role involves leading the university’s social media strategy and execution across institutional platforms, shaping digital storytelling, enhancing online reputation, engaging diverse audiences, and supervising the Senior Social Media Specialist while collaborating with social media professionals across the institution.

Highlights

  • Lead social media strategy and execution across University of Kentucky institutional platforms
  • Shape digital storytelling and enhance the university's online reputation
  • Engage multiple audiences including prospective/current students, alumni, faculty, staff, media, and the public
  • Supervise the Senior Social Media Specialist
  • Collaborate with social media professionals across the university
  • Ensure content aligns with UK’s brand identity, mission, and strategic priorities
  • Requires a Bachelor's degree and 3 years of related experience
  • Salary range: $47,278–$78,000 per year
  • Department: Marketing and Brand Strategy
  • Position is full-time, staff level with Monday–Friday standard hours and occasional nights/weekends

Social Media Manager Full Description


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Social Media Manager
Posting Details
 Posting Details 
Job Title  | Social Media Manager
Requisition Number  | RE51359
Working Title  |
Department Name  | 3R150:Marketing and Brand Strategy
Work Location  | Lexington, KY
Grade Level  | 45
Salary Range  | $47,278-78,000/year
Type of Position  | Staff
Position Time Status  | Full-Time
Required Education  | BA
Click here for more information about equivalencies:  | https://hr.uky.edu/employment/working-uk/equivalencies
Required Related Experience  | 3 yrs
Required License/Registration/Certification  | None
Physical Requirements  | Sitting and/or standing for long periods of time; performing repetitive motion tasks; lifting, pushing and/or pulling objects up to 10lbs.; effectively communicating with individuals from diverse backgrounds and varied student and/or professional levels.
Shift  | Monday – Friday 8:00am – 5:00pm; occasional nights and weekends
Job Summary  | The Social Media Manager is responsible for leading the University of Kentucky’s social media strategy and execution across institutional platforms. The director will play a critical role in shaping the university’s digital storytelling, enhancing its online reputation and engaging various audiences — including prospective and current students, alumni, faculty, staff, media and the public. This role will supervise the Senior Social Media Specialist, collaborate with social media professionals across the university and ensure content is aligned with UK’s brand identity, mission and strategic priorities.
Skills / Knowledge / Abilities  |
Does this position have supervisory responsibilities?  | Yes
Preferred Education/Experience  | Bachelor’s Degree
Deadline to Apply  | 09/03/2025
Our University Community  | We value the well-being of each of our employees and are dedicated to creating a healthy place for everyone to work, learn and live. In the interest of maintaining a safe and healthy environment for our students, employees, patients and visitors the University of Kentucky is a Tobacco & Drug Free campus.


As an Equal Opportunity Employer, we strongly encourage veterans, individuals with disabilities, women, and all minorities to consider our employment opportunities.


Any candidate offered a position may be required to pass pre-employment screenings as mandated by University of Kentucky Human Resources. These screenings may include a national background check and/or drug screen.
Posting Specific Questions
Required fields are indicated with an asterisk (*).
  1. * How do you stay ahead of evolving trends and platforms changes in the social media landscape? 
    (Open Ended Question)
  2. * Tell us about a time you collaborated with others to execute a social media campaign. 
    (Open Ended Question)
  3. * How do you decide what types of content to prioritize across different platforms? 
    (Open Ended Question)
  4. * What social media metrics do you prioritize and how do you use them to inform your strategy? 
    (Open Ended Question)
Applicant Documents
Required Documents
  1. Resume
Optional Documents
  1. Cover Letter
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