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Cengage Group
Social Media Marketing Manager (Remote)
Hootsuite
Edtech.com's Summary
Cengage Learning Inc. is hiring a Social Media Marketing Manager. The role involves developing and implementing social media strategies to enhance brand presence, engage audiences, and deliver measurable business outcomes across platforms such as LinkedIn, Instagram, Facebook, X, and TikTok. The manager will coordinate with various teams to ensure brand consistency, manage daily social media operations, and optimize campaigns using data-driven insights.
Highlights
- Develop and implement comprehensive social media strategies aligned with brand and marketing goals
- Manage content calendars and coordinate posting schedules across multiple platforms
- Monitor social media channels, respond to audience interactions, and foster engagement
- Analyze performance metrics to optimize campaigns for reach, engagement, and conversion
- Collaborate with creative teams, copywriters, and marketing stakeholders to produce quality content
- Partner with internal teams to amplify campaigns, events, and key initiatives
- Stay updated on social trends, emerging platforms, and best practices for content relevance
- Handle paid social campaigns alongside media teams, including targeting and performance tracking
- Bachelor’s degree in Marketing, Communications, or related field with 5+ years experience leading social media for brands, preferably B2B or corporate experience
- Proficiency with social media management and analytics tools such as Sprout Social, Hootsuite, and native insights; basic paid social media advertising knowledge
- Excellent writing, editing, storytelling, analytical, organizational, multitasking, collaboration, and communication skills
- Compensation range: $67,000 - $87,100 USD base pay depending on qualifications and location
Social Media Marketing Manager (Remote) Full Description
We believe in the power and joy of learning
At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
The Social Media Manager will blend creative storytelling and data-driven insights to develop and implement social media strategies that elevate brand presence, engage audiences, and drive measurable business results. This role requires a keen understanding of how to develop and optimize compelling content across platforms. Working cross-functionally, the Social Media Manager ensures consistent brand voice, timely execution, and continuous innovation in a fast-paced digital environment.
What you'll do here:
- Develop and implement a comprehensive social media strategy aligned with brand and marketing goals
- Assess and evaluate social media calendars across business units to determine best-fit content for master brand social channels
- Assist in development and maintenance of master-brand social content calendar
- Plan, create, and publish engaging content across platforms (e.g., LinkedIn, Instagram, Facebook, X, TikTok)
- Handle day-to-day social media operations, including content calendars and posting schedules
- Monitor social channels, respond to comments/messages, and foster meaningful audience engagement
- Analyze performance metrics and optimize campaigns to improve reach, engagement, and conversion
- Collaborate with creative teams, copywriters, and marketing stakeholders to produce high-quality content
- Partner with internal teams to amplify campaigns, events, and key initiatives
- Stay current on social trends, emerging platforms, and best practices to keep content fresh and relevant
- Handle paid social campaigns in partnership with media teams, including targeting and performance tracking
- Ensure brand consistency across all social media channels
- Track competitor activity and identify opportunities for differentiation
- Handle multiple projects and deadlines in a fast-paced environment
Skills you will need here:
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- Minimum of 5 years of experience leading social media for a brand, preferably in B2B or corporate environment, bonus points for familiarity with the education sphere.
- Confirmed experience developing and implementing social media strategies and campaigns
- Strong understanding of platform algorithms, trends, and standards
- Experience with social media management and analytics tools (e.g., Sprout Social, Hootsuite, native insights)
- Basic knowledge of paid social media advertising and campaign optimization
- Excellent writing, editing, and storytelling skills
- Strong analytical skills with the ability to interpret performance data and recommend improvements
- Exceptional organization, time management, and multitasking abilities
- Strong collaboration and communication skills
Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at [email protected].
About Cengage
Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.$67,000.00 - $87,100.00 USD
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