Social Media Producer (Enrollment Marketing & Communications)

🇺🇸 Gainesville, FL 🕑 Full-Time 💰 $52K 💻 Marketing 🗓️ July 7th, 2026

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Edtech.com's Summary

The University of Florida is hiring a Social Media Producer for the Division of Enrollment Management. This role requires developing and executing social media strategies, creating engaging multimedia content, managing daily social media operations, analyzing performance data, and engaging prospective students and key audiences across multiple platforms.

Highlights

Lead social media strategy aligned with University brand and Enrollment Management goals
Create and publish content including graphics, photography, and short videos
Manage Enrollment Management social media channels including UF Admissions accounts
Engage with audiences through comments and messages to foster interaction
Analyze social media metrics and prepare performance reports for stakeholders
Coordinate with internal departments to ensure consistent messaging
Use social listening to identify audience trends and reputational concerns
Required qualifications: Master’s degree or Bachelor’s degree plus two years relevant experience
Preferred experience: social media marketing, content management tools, and campaign execution
Compensation: $52,000 annually plus health, retirement, paid time off, tuition assistance, and PSLF eligibility