Existing employer? Sign in
Unitek Learning
Social Media Specialist
Edtech.com's Summary
Unitek Learning is hiring a Social Media Specialist. The role involves creating and managing social media content, engaging with online communities, and analyzing performance data to meet marketing goals while ensuring adherence to brand and compliance standards. The Specialist collaborates with internal teams and external partners to support social media campaigns and maintain consistent, platform-appropriate communication.
Highlights
- Develop, edit, and publish content across platforms including Facebook, Instagram, TikTok, LinkedIn, and YouTube.
- Manage social media profiles, schedule content, and maintain brand alignment and accessibility standards.
- Engage with online audiences, respond to inquiries, and escalate sensitive issues appropriately.
- Analyze social media performance metrics and recommend strategic improvements.
- Coordinate with marketing teams, campus staff, students, alumni, and external agencies to gather content.
- Maintain knowledge of social media tools; proficiency with Sprout Social and CapCut required.
- Bachelor’s degree in marketing, communications, or related field plus at least two years’ relevant experience or equivalent.
- Experience in higher education or regulated environments preferred.
- Offers medical, dental, vision benefits, paid vacation and holidays, life insurance, and tuition assistance.
- Strong skills in writing, editing, project coordination, and understanding of digital privacy and brand governance.
Social Media Specialist Full Description
Social Media Specialist
- Tempe, AZ, USA
Employees work in a hybrid mode
3 days a week in office - Full-time
- Type of Position : Hybrid
- Compensation: USD 27 - USD 32 - hourly
Company Description
As a leading healthcare education organization, Unitek Learning’s family of schools & Workforce Solution partners helps thousands of students launch and accelerate their careers every year. As a rapidly growing and highly successful company, Unitek is also a great place to pursue a rewarding and challenging career.
Job Description
The Social Media Specialist supports the development and execution of social media programs for an assigned institution or brand. The role creates and publishes audience-focused content, maintains social media channels, engages with online communities, and analyzes performance data to support established marketing objectives. Working within brand, compliance, and platform guidelines, the Specialist exercises professional judgment in organizing work, adapting content and methods, and resolving routine to moderately complex issues. The position collaborates with marketing colleagues, campus stakeholders, students, alumni, staff, ambassadors, and external partners.
Job responsibilities:
Job responsibilities:
- Create, edit, gather, and repurpose platform-appropriate written, graphic, photo, and short-form video content for channels such as Facebook, Instagram, TikTok, LinkedIn, and YouTube. Use approved tools and templates while adapting content to audience and platform needs.
- Maintain assigned social media profiles and execute approved content calendars and campaigns. Schedule and publish content, complete routine quality checks, coordinate timing and dependencies, and help ensure profiles remain current, accurate, accessible, and aligned with brand standards.
- Monitor assigned channels and respond to comments, questions, and messages in accordance with established response guidelines. Encourage constructive community interaction and escalate sensitive, high-risk, student-specific, legal, compliance, or reputational matters to the appropriate resource.
- Track social media key performance indicators; prepare recurring reports and initial analyses; identify performance patterns; and recommend practical content, timing, targeting, or workflow adjustments for review by more experienced team members or management.
- Apply approved brand voice, tone, visual identity, privacy, accessibility, and content standards across digital touchpoints. Identify inconsistencies or content risks and coordinate corrections within established procedures.
- Coordinate with marketing colleagues, campus staff, faculty, students, alumni, ambassadors, and outside agencies to gather content and support campaigns. Attend selected campus events and visits to capture and promote timely social content.
- Maintain working knowledge of social platforms and tools, document repeatable practices, share approved guidance with campus contributors, and recommend improvements to content workflows, reporting, and channel execution.
Qualifications
Education, Experience, Knowledge, Skills and Abilities:
- Bachelor’s degree in marketing, communications, public relations, digital media, or a related field and at least two years of relevant professional experience, or an equivalent combination of education and experience.
- Experience creating and managing content across major social media platforms, including Meta, TikTok, LinkedIn, and YouTube.
- Proficiency with social media management, scheduling, analytics, reporting, and multimedia editing tools, such as Sprout Social and CapCut.
- Ability to interpret social media performance metrics, develop actionable recommendations, and communicate findings through clear reports and presentations.
- Strong writing, editing, communication, organization, and project-coordination skills, with the ability to manage multiple priorities and deadlines.
- Experience supporting social media programs in higher education, healthcare education, or another regulated or multi-location environment, including collaboration with campus contributors, ambassadors, or external creative agencies.
- Working knowledge of digital accessibility, privacy, copyright, and brand-governance practices applicable to social media.
Additional Information
We Offer:
- Medical, Dental and Vision starting the 1st of the month following 30 days of employment
- 2 Weeks’ starting Vacation per year. Increasing based on years of service with company
- 12 paid Holidays and 2 Floating Holiday
- Company Paid Life Insurance at 1x’s your annual salary
- Leadership development and training for career advancement
- Tuition assistance and Forgiveness for you and your family up to 100% depending on the program
Similar Jobs
Director of Growth Marketing
Teachstone
🇺🇸 Remote - US
Event and Outreach Coordinator
Weber State University
🇺🇸 Ogden, Utah
Part-time Outreach Program Coordinator
Pennsylvania State University
🇺🇸 Hybrid - University Park, Pennsylvania
Product Marketing Manager - Assessment & Personalization
McGraw Hill
🇺🇸 Remote - US
Revenue Marketing Coordinator - Winter 2027 Co-op
D2L
🇨🇦 Kitchener, Ontario
